Is Social Media an Opportunity or Threat to Communications Service Providers? Presented by: David Strom, SNCR Senior Fellow, strominator.com Jeff Edlund, CT Innovation HP Communications & Media Solutions 5 th Annual SNCR Research Symposium November 4-5, Stanford University www.sncr.org David Strom and Jeff Edlund SNCR 2010

CSPs are not adding infrastructure to meet traffic demands -- yet David Strom and Jeff Edlund SNCR 2010

CSPs aren’t leveraging cloud services -- yet David Strom and Jeff Edlund SNCR 2010 Source: Society for New Communications Research - 2010 Note: Stats based on early preview data - sample size representative, not statistically valid

CSPs believe that social media makes them more efficient and innovative David Strom and Jeff Edlund SNCR 2010 Source: Society for New Communications Research - 2010 Note: Stats based on early preview data - sample size representative, not statistically valid

Social media success metrics used by CSPs David Strom and Jeff Edlund SNCR 2010 Source: Society for New Communications Research - 2010 Note: Stats based on early preview data - sample size representative, not statistically valid

Thank you! For more information, contact us at: [email_address] , @dstrom, (310) 857-6867 [email_address] , @jedlundhp, (816) 607-1852 David Strom and Jeff Edlund SNCR 2010