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Dell social media

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This is for a private presentation at Dell in March 2012

Published in: Technology, Business
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Dell social media

  1. 1. Dell Social Media Leadership Summit David Strom david@strom.com Twitter: @dstrom
  2. 2. My past editorial experience
  3. 3. Tech B2B Evolution• Traditional print publishers dying (CMP/IDG/ZD/TT/Quinn) and can’t retool for online• Traditional biz publishers can’t really cover tech in any depth• Blogging model is shallow• Google is go-to starting place for many in IT• The rise of sponsored andcustom B2B pubs
  4. 4. US Army is a content machine! Total followers: 123,000 Weekly tweets: 118Totalfollowers: >1.1 Totalmillion subscribers:Weekly users: Total followers: 700 2600 Total Followers: 65019,000 Weekly videos posted: 5
  5. 5. Understand who is in your trenches
  6. 6. Keep evaluating these usage guidelines frequently!
  7. 7. Don’t be heavy-handed
  8. 8. Humor counts, too
  9. 9. Blogs are the core technology for anysocial media strategy
  10. 10. Long form content is still relevant!
  11. 11. What do these have in common?• Laptop bluetooth drivers• Improvements in packaging• Images showing how to replace your battery on Dell.com• Better quality of laptop speakers
  12. 12. Encourage realconversations
  13. 13. Please use the comments to demonstrate your own ignorance, unfamiliarity with empirical data, ability to repeat discredited memes, and lack of respect for scientific knowledge. Also, be sure to create straw men and argue against things I have neither said nor even implied. Any irrelevancies you can mention will also be appreciated. Lastly, kindly forgo all civility in your discourse . . . you are, after all, anonymous.
  14. 14. Adrian Holovaty’s definition of journalism• Gathering information,• Distilling that information and• Presenting it.

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