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Tweet Like You Mean It! Twitter Strategies For Tweeps
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Strategies for customer engagement using twitter and twitter tools
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Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing - yet relatively few firms do it well. David presents a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects. David demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve. For more info on this, get David's book, Face2Face: Using Facebook, Twitter, and other social media tools to create great customer connections!
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Traditionally, when our library customers wanted to make something, we'd send them to the craft section or to the "how to write a poem" section of the library. Today's makers want to make gadgets, 3D-printed prototypes, and a video series. And guess what? They want the library's help! In this presentation, David provides an overview of technology innovations that focus on "making" - including hackerspaces, digital media labs, coworking spaces, and self-publishing tools, and provides ideas on how to incorporate these innovations into your library.
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When you mix social media, libraries, and customers together, there are some interesting implications. This presentation focuses on those implications for libraries - what libraries need to do to meet this challenge.
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Customer experience is a strange brew of structure, community, and customers. Today’s savvy librarians need to focus on creating digital and physical experiences for customers so that they can quickly find information, make decisions, or participate. Librarians need to create experiences that visitors not only remember, but share with their friends. David Lee King breaks down the customer experience in a way that will help you remain an indispensable focal point of your community. People don’t want just goods or services from a business anymore – they want unique, engaging experiences built around those goods and services. It’s the same for your library. Our patrons are looking for more than a book – they can find that at Walmart and via their favorite mobile device. They want a unique, engaging experience built around “your stuff.”
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Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing - yet relatively few firms do it well. David presents a practical guide for any organization that aspires to create direct, deep, rewarding relationships with its patrons and prospects. David demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve. For more info on this, get David's book, Face2Face: Using Facebook, Twitter, and other social media tools to create great customer connections!
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Traditionally, when our library customers wanted to make something, we'd send them to the craft section or to the "how to write a poem" section of the library. Today's makers want to make gadgets, 3D-printed prototypes, and a video series. And guess what? They want the library's help! In this presentation, David provides an overview of technology innovations that focus on "making" - including hackerspaces, digital media labs, coworking spaces, and self-publishing tools, and provides ideas on how to incorporate these innovations into your library.
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This presentation focuses on using technology in a library setting to improve the experience customers have while at the library, or while on the library's website.
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Customer experience is a strange brew of structure, community, and customers. Today’s savvy librarians need to focus on creating digital and physical experiences for customers so that they can quickly find information, make decisions, or participate. Librarians need to create experiences that visitors not only remember, but share with their friends. David Lee King breaks down the customer experience in a way that will help you remain an indispensable focal point of your community. People don’t want just goods or services from a business anymore – they want unique, engaging experiences built around those goods and services. It’s the same for your library. Our patrons are looking for more than a book – they can find that at Walmart and via their favorite mobile device. They want a unique, engaging experience built around “your stuff.”
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Traditionally, when our library customers wanted to make something, we'd send them to the craft section or to the "how to write a poem" section of the library. Today's makers want to make gadgets, 3D-printed prototypes, and a video series. And guess what? They want the library's help! In this presentation, David provides an overview of technology innovations that focus on "making" - including hackerspaces, digital media labs, co-working spaces, and self-publishing tools, and provides ideas on how to incorporate these innovations into your library.
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A modern library is all about making and maintaining connections. Connections to library customers, connections to community partners, and even helping some customers connect to the library and the web for the first time. All are important in today’s library. King shares examples of how libraries can use data to better connect with customers, innovative ways to create new community partnerships, and how some libraries and other organizations are using technology tools to help all customers connect to the library and to the world.
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You have made video and dumped it to YouTube. But have you “gone live”? This presentation explores the emerging and easy-to-use live streaming tools available to today’s librarian. We examine Facebook Live, YouTube Live, live streaming on Instagram, and Periscope, which allows you to go live on Twitter. Introductions to each will be given, and suggestions for use in a library setting will be provided. We might even “go live”!
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Big or small, urban or rural, every library has three critical aspects that will always affect customers: content, connection, and community. Learn how to harness the power of traditional and emerging content needs, face-to-face connections—whether online or in-person—and community building. Putting these 3Cs to work will help your library achieve the ultimate goal: contented customers.
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For the Tuesday Evening session - I argued for the choice of apps over websites.
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Rocking the Small Screen without Losing your Mind
Rocking the Small Screen: Videos & Libraries
Rocking the Small Screen: Videos & Libraries
Emerging technology trends in libraries for 2017
Emerging technology trends in libraries for 2017
Customer Experience - On the Web, In the Library, In the Community
Customer Experience - On the Web, In the Library, In the Community
Marketing and Promoting the Library Website
Marketing and Promoting the Library Website
Emerging technology trends for libraries for 2017
Emerging technology trends for libraries for 2017
Shaping an Organization Responsive to Change
Shaping an Organization Responsive to Change
Tech Trends for 2016
Tech Trends for 2016
UX Best Practices & Strategies
UX Best Practices & Strategies
Tweet Like You Mean It! Twitter Strategies For Tweeps
1.
Tweet Like you Mean
It! Twitter Strategies for Tweeps david lee king davidleeking.com topeka & shawnee county public library http://www.flickr.com/photos/12457947@N07/2519896127/
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do some planning, then jump! http://www.flickr.com/photos/symic/2070268674/
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http://www.flickr.com/photos/striatic/2191130107/ bad reasons
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http://www.flickr.com/photos/striatic/2191130107/ bad reasons It’s Cool!
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http://www.flickr.com/photos/striatic/2191130107/ bad reasons It’s New!
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http://www.flickr.com/photos/striatic/2191130107/ bad reasons Oprah! http://www.psychologytoday.com/files/u228/oprah300.jpg
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http://www.flickr.com/photos/striatic/2191130107/ bad reasons because we can!
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http://www.flickr.com/photos/nates_pics/527578924/ good reasons
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http://www.flickr.com/photos/nates_pics/527578924/ good reasons connect!
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http://www.flickr.com/photos/nates_pics/527578924/ good reasons share stuff!
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http://www.flickr.com/photos/nates_pics/527578924/ good reasons be the library!
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http://www.flickr.com/photos/loungerie/235744829/ Strategy & Planning
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answering some “Who?”
questions
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This person needs
to like Twitter...
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http://www.flickr.com/photos/60414467@N00/372413451/
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Can they go to tweetups?
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how often?
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Goals? http://www.flickr.com/photos/keylosa/184606430/
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http://www.flickr.com/photos/blackdog_whitedog_us/2806118350/ listen first.
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http://www.flickr.com/photos/blackdog_whitedog_us/2806118350/ Can you add to this?
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http://www.flickr.com/photos/blackdog_whitedog_us/2806118350/ listen first.
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http://www.flickr.com/photos/blackdog_whitedog_us/2806118350/ listen first.
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http://www.flickr.com/photos/blackdog_whitedog_us/2806118350/ listen first.
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http://www.flickr.com/photos/clappstar/178050837/ sharing
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http://www.flickr.com/photos/jek-a-go-go/440119001/ measuring success
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http://www.flickr.com/photos/jek-a-go-go/440119001/ measuring numbers
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http://www.flickr.com/photos/jek-a-go-go/440119001/ measuring interaction
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http://www.flickr.com/photos/jek-a-go-go/440119001/ measuring sentiment
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http://www.flickr.com/photos/jek-a-go-go/440119001/ measuring stories
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tools that might help
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http://www.flickr.com/photos/29106784@N02/2719649603/ finding people
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http://www.flickr.com/photos/29106784@N02/2719649603/ ?
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