Content 2.0

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Workshop at APEK (Post and Electronic Communications Agency of the Republic of Slovenia)

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Content 2.0

  1. 1. Content 2.0 – Emerging Communications Borut Fabjan
  2. 2. Notice <ul><li>Given presentation is based on work of: </li></ul><ul><li>KEVIN KELLY, http://kk.org/ </li></ul><ul><li>GERD LEONHARD, http://www.mediafuturist.com </li></ul><ul><li>Photos: http://www.flickr.com/ </li></ul>
  3. 3. Content 1.0
  4. 4. Content 1.0 (cont.)
  5. 5. Internet
  6. 6. Disruption
  7. 7. Control of Distribution?
  8. 8. Economy of new Reality?
  9. 9. Price of distribution?
  10. 10. Income? <ul><li>Top 100 Website: </li></ul><ul><li>34% Advertising </li></ul><ul><li>12% Subscription </li></ul><ul><li>8% Virtual products </li></ul>?
  11. 11. Conclusions <ul><li>The fight for Control was a fight for Distribution </li></ul><ul><li>The flight for Attention is a fight for Trust </li></ul><ul><li>The beneficiaries of Control were Monopolies </li></ul><ul><li>The beneficiaries of Trust are those that can Collaborate </li></ul>
  12. 12. Thank you! <ul><li>Q & A </li></ul>
  13. 13. Contact:

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