RBKartworks The Communication Shift

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Understanding the Essential Shift in Communication from the industrial model to the now social model.

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RBKartworks The Communication Shift

  1. 1. Social Media: Understanding the Essential Shift in Communication
  2. 2. I ndustrial Media Mass Media: Newspapers, televison, film Specific Skills and Training Significant resources Lag in communication and unalterable
  3. 3. The Catalyst Online Social Media (Web 2.0) Interactive sharing Inter-operability User-centered design Collaboration Allowing: Search, links, authoring, tags (Categorizing) , Signals to Broadcast
  4. 4. Social Media Distributed through social interaction No Skills and training required Little to no resources needed Communication almost instant and alterable
  5. 5. The Essential Shift v.s. One-to-many Many-to-many
  6. 6. The New Culture The Empowered Individual Research and Share Network and Connect Publish and Broadcast The Involved Consumer
  7. 7. Business Adaptation v.s.
  8. 8. The Audience Watchers 52% watched YouTube, 42% Blogs, 19% podcasts Sharers 29% used social media, 28% tagged content, 21% shared content Commenters 32% rated product, service or person, 30% commented on product, and 22% commented on news group or site. Producers 12% created or worked on a blog, 11% remixed content Curators People who have edited a wiki - moderated forum
  9. 9. The Tools Available Communication Collaboration Multimedia Reviews/Opinions Blogs Wikis Portfolios Product Micro Blogging Bookmarking Videos Business Networking News Livecasting Q&A Events
  10. 10. Being Found, Being Consistent Website LinkedIn Blog Twitter Have a goal and then develop a strategy incorporating social media.
  11. 11. Readiness A check on whether you - or your organization - are prepared to engage with social media. #1 Tip One step at a time. Learn one, learn it well, and then add another.
  12. 12. Thank You Renée Brisson-Khan 905.488.5406 renee@RBKartworks.com RBKartworks.com

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