The Connected Planet V2


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The Connected Planet - ICT empowering connectivity and change

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  • Techy map Mobile phone, Commuinicating, in developed an developing countried Faceb twitter
  • Connecting school, people, communities
  • Mobile planet and green planet, images
  • Globe, Zoom into countries Video IM email
  • People communicating
  • People communicating Guy filming
  • The Connected Planet V2

    1. 1. The Connected Planet The global impact of the ICT revolution
    2. 2. Connected Planet - Mission Statement <ul><li>Showcase the positive socio-economic impact of ICTs on </li></ul><ul><ul><li>Society </li></ul></ul><ul><ul><li>Business </li></ul></ul><ul><ul><li>Environment </li></ul></ul><ul><li>Highlight the importance of investment in ICTs as a mechanism for </li></ul><ul><ul><li>Economic Growth </li></ul></ul><ul><ul><li>Transformation of government </li></ul></ul><ul><ul><li>Social Change </li></ul></ul><ul><ul><li>Trade </li></ul></ul><ul><li>Create a global social media community where users can </li></ul><ul><ul><li>Share experience, knowledge and best practices </li></ul></ul><ul><ul><li>Showcase innovation </li></ul></ul><ul><ul><li>Identify and discuss requirements for the future </li></ul></ul><ul><ul><li>Cut through marketing hype and form opinion through real life experience and stories </li></ul></ul><ul><li>Use latest technology to create an on-line community that demonstrates how ICT is connecting the planet and empowering </li></ul><ul><ul><li>Business </li></ul></ul><ul><ul><li>Government </li></ul></ul><ul><ul><li>Community </li></ul></ul><ul><ul><li>The Individual </li></ul></ul>
    3. 3. The Story so far: 0-Billions in under two decades <ul><li>1.7 billion Internet users worldwide </li></ul><ul><li>4.1 billion mobile users worldwide </li></ul><ul><li>A market worth over $4,000,000,000,000 in 2009 </li></ul><ul><li>1 trillion connected devices by 2011 </li></ul>6% 7% 9% 15% 23% 40%
    4. 4. But the Planet is still not connected <ul><li>Only 6% of Africans have Internet access of any form but 36% have mobile phones </li></ul><ul><li>China represents 48% of all Asian Internet users – but only has national penetration of 22% </li></ul><ul><li>China has only 51% mobile penetration, but over 500 million users </li></ul><ul><li>Despite the growth, the digital divide remains constant </li></ul><ul><li>The ITU plans to connect the world by 2015 </li></ul>
    5. 5. The Connected Planet <ul><li>TelecomTV initiative, in partnership with the ITU, the GSMA and the TIA </li></ul><ul><li>Online, Print, Film </li></ul><ul><li>Filming the socio-economic impact of ICT in 40 countries world wide </li></ul><ul><li>40 country video reports filmed over 20 months </li></ul><ul><li>Key indicators and stats for 192 countries and principalities </li></ul><ul><li>Webisodes and Country reports released over 18 months </li></ul><ul><li>Feature-length Documentary, bringing together the video content into one film </li></ul><ul><ul><li>Premiered at ITU World 2011 </li></ul></ul><ul><ul><li>Available for Download and Streaming via Movie Websites </li></ul></ul><ul><li>Connected Planet Interactive Map for access to all resources, e-book, extended versions of interviews, </li></ul><ul><li>upload of stories and progress,. </li></ul><ul><li>Full Social Media and UGC experience </li></ul><ul><li>Primary resource for education, business </li></ul>
    6. 6. Connected Planet Interactive Map All brands and products are the trademarks of their respective holder/s. C2008 Decisive Media Limited. All rights reserved.
    7. 7. Video, Resources and Key Statistical Indicators All brands and products are the trademarks of their respective holder/s. C2008 Decisive Media Limited. All rights reserved.
    8. 8. Social Media and User Generated Content <ul><li>Community users up load content </li></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Documents </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><li>Work with ITU Youth Forum to create </li></ul><ul><ul><li>Network of citizen journalists </li></ul></ul><ul><ul><li>Outreach to 150+ countries </li></ul></ul><ul><li>Use Web 2.0 social media tools to </li></ul><ul><ul><li>Create Community </li></ul></ul><ul><ul><li>Share experience and best practice </li></ul></ul><ul><ul><li>Build a human network </li></ul></ul><ul><li>Embed APIs and Indicators to </li></ul><ul><ul><li>Create business information resource </li></ul></ul><ul><ul><li>Educational resource </li></ul></ul><ul><ul><li>Community knowledge platform </li></ul></ul>All brands and products are the trademarks of their respective holder/s. C2008 Decisive Media Limited. All rights reserved.
    9. 9. The Journey (tbc) <ul><li>Americas </li></ul><ul><li>USA </li></ul><ul><li>Canada </li></ul><ul><li>Mexico </li></ul><ul><li>Brazil </li></ul><ul><li>Argentina </li></ul><ul><li>Chile </li></ul><ul><li>Cuba </li></ul><ul><li>Colombia </li></ul>
    10. 10. The Journey <ul><li>Europe </li></ul><ul><li>United Kingdom </li></ul><ul><li>France </li></ul><ul><li>Germany </li></ul><ul><li>Russia </li></ul><ul><li>Sweden </li></ul><ul><li>Spain </li></ul><ul><li>Italy </li></ul><ul><li>Greece </li></ul><ul><li>Czech Republic </li></ul><ul><li>Romania </li></ul><ul><li>Turkey </li></ul><ul><li>© </li></ul>
    11. 11. The Journey <ul><li>Asia Pacific </li></ul><ul><li>China </li></ul><ul><li>Japan </li></ul><ul><li>South Korea </li></ul><ul><li>Singapore </li></ul><ul><li>Australia </li></ul><ul><li>India </li></ul><ul><li>Indonesia </li></ul><ul><li>Malaysia </li></ul><ul><li>Thailand </li></ul><ul><li>Vietnam </li></ul><ul><li>Phillippines </li></ul>
    12. 12. The Journey <ul><li>Africa and the Middle East </li></ul><ul><li>Egypt </li></ul><ul><li>Israel </li></ul><ul><li>UAE </li></ul><ul><li>Morocco </li></ul><ul><li>Nigeria </li></ul><ul><li>Kenya </li></ul><ul><li>Rwanda </li></ul>
    13. 13. The Filming <ul><li>Each country video report will include: </li></ul><ul><ul><li>Ministerial Interview </li></ul></ul><ul><ul><li>Regulator Interview </li></ul></ul><ul><ul><li>Carrier Cxx Interview </li></ul></ul><ul><ul><li>Sponsor Interview </li></ul></ul><ul><ul><li>Other ICT Provider Interviews </li></ul></ul><ul><ul><li>Filming of latest innovations in ICT </li></ul></ul><ul><ul><li>Filming of projects and initiatives driven by ICT </li></ul></ul><ul><ul><li>Vox Pops </li></ul></ul><ul><ul><li>GV </li></ul></ul>
    14. 14. The Mobile Planet – Key Measurables <ul><li>TelecomTV initiative, in partnership with the ITU and the GSMA </li></ul><ul><li>Online, Print, Film </li></ul><ul><li>Sponsored by Telefonica and Ericsson </li></ul><ul><li>Over 60,000 Mobile Planet videos viewed on line </li></ul><ul><li>5,000 books and DVDs distributed to CEOs, </li></ul><ul><li>VIPs from GSMA and TTV community </li></ul><ul><li>Press Trailer viewed over 24,500 times </li></ul><ul><li>Project picked up by global media including CNN, CNBC, BBC </li></ul><ul><li>Mobile Planet features broadcast at MWC 2008 </li></ul><ul><li>Mobile Planet VIP Screening at MWC 2008 </li></ul><ul><li>Mobile Planet Premiere May 2009 </li></ul><ul><ul><li>BAFTA Theatre Picadilly </li></ul></ul><ul><ul><li>Over 200 VIPs from carriers and mobile industry attend </li></ul></ul><ul><li>Over 120 hours of video footage </li></ul><ul><li>Over 1,000 stock photographs </li></ul>
    15. 15. The Connected Planet – Partner Package <ul><li>Key Brand and Communications Elements </li></ul><ul><ul><li>Connected Planet Initiative and Site Launch at MWC February </li></ul></ul><ul><ul><li>Connected Planet Filming Journey – Feb 2010 – August 2011 </li></ul></ul><ul><ul><li>Connected Planet Documentary – Country Reports March 2010 – Sept 2011 </li></ul></ul><ul><ul><li>Connected Planet Features and Interviews – Support Material to Webisodes </li></ul></ul><ul><ul><li>Connected Planet Coffee Table Book – 5,000 copies + E-Book </li></ul></ul><ul><ul><li>Connected Planet promotional campaign </li></ul></ul><ul><ul><ul><li>EDMs to TTV, GSMA and ITU Communities + Other Partners </li></ul></ul></ul><ul><ul><ul><li>Regional Screenings </li></ul></ul></ul><ul><ul><ul><li>TelecomTV </li></ul></ul></ul><ul><ul><ul><li>PR Campaign – Dedicated PR Partner to project plus Partner Communicaitons Activity </li></ul></ul></ul><ul><ul><li>Connected Planet Regional Screenings </li></ul></ul><ul><ul><li>Connected Planet Podcasts </li></ul></ul><ul><ul><li>World Premiere at ITU TELECOM October, 2011 </li></ul></ul><ul><ul><li>Acess to all video footage </li></ul></ul><ul><ul><li>Access to all still photography </li></ul></ul>
    16. 16. Connected Planet Partner Engagement – The Film <ul><li>Sponsor logo in pre-film sting </li></ul><ul><li>Sponsor logo in all supporting video stings </li></ul><ul><li>1 bespoke 5-6 minute feature created on behalf of sponsor </li></ul><ul><li>3 Full length executive interviews created on behalf of sponsor </li></ul><ul><li>Branding at Screenings </li></ul><ul><li>In-venue signage at screenings </li></ul><ul><li>10 Screening invitations </li></ul><ul><li>Branding on Souvenir Programmes </li></ul><ul><li>Full Page advert in programmes </li></ul><ul><li>Congratulations video message </li></ul><ul><li>30” spot pre and post screening </li></ul><ul><li>Executive placement in film </li></ul><ul><li>Product placement in film </li></ul><ul><li>Case Study placement in film </li></ul>
    17. 17. Connected Planet Partner Engagement – The Book <ul><li>Branding on Cover </li></ul><ul><li>CEO Foreword </li></ul><ul><li>Branding on inner sleeve </li></ul><ul><li>DPS Connected Credentials advertorial </li></ul><ul><li>500 copies for own use </li></ul><ul><li>Mention in acknowledgements </li></ul>
    18. 18. Connected Planet Partner Engagement – <ul><li>Promoted in all print, website and e-marketing collateral - at least 150k p.m. </li></ul><ul><li>Includes Sponsorship Package for TTV Futures on Sustainability </li></ul><ul><li>Branding on all Content posted from Connected Planet journey </li></ul><ul><li>Branding in all Connected Planet Video Features </li></ul><ul><li>Branding in all Supporting Interviews </li></ul><ul><li>Branding in all Sponsor interviews </li></ul><ul><li>Skyscraper/headline branding - TTV home page and Connected Planet leader board </li></ul><ul><li>Sponsor micro-site created with link from home page </li></ul><ul><li>Sponsor sting in all video features and all video interviews hosted on web-site </li></ul><ul><li>Sponsor branding on all supporting html email campaigns </li></ul><ul><li>Connected Planet area on all TTV promotional mailers </li></ul><ul><li>Dedicated Connected Planet campaign starts January minimum two mailers per month to TTV community </li></ul>
    19. 19. Connected Planet Partner Funding Requirements <ul><li>Partner Options </li></ul><ul><ul><li>Exclusive sponsorship $2.5m or </li></ul></ul><ul><ul><li>4 platinum partners @ $500k each </li></ul></ul><ul><ul><li>4 regional partners @ $250k each </li></ul></ul>
    20. 20. T h ank you