A blog post of which i did for part of my A2 media coursework on media and media consumption as well as the different techniques used and different examples that have been produced in previous years.

1. BLOG 7 PROMOTIONAL –CREATING
BRAND
Purposes or Pop Videos
Advertisement
Illustrates the song
Appeals to a visual audience
Expresses an individual’s emotions
Tells a story
Markets an image
Creates a brand

2. “SPICE GIRLS” – BACKGROUND
INFORMATION
In the mid-1990s, family management team Bob Herbert, Chris
Herbert and Lindsey Casbon set about creating a girl group to
compete with popular boy bands that dominated the pop music scene
in the mid- to late-1990s.
In February 1994, Heart Management placed an advertisement in The
Stage trade magazine asking; "WANTED: R.U. 18–23 with the ability to
sing/dance? R.U. streetwise, outgoing, ambitious, and dedicated?

3. DOCUMENTARIES ON SPICE GIRLS.
https://www.youtube.com/watch?v=-c2y2xEZjUs
Piers Morgan 23-27 mins
https://www.youtube.com/watch?v=s1g-49itJBE

4. CLOTHES OF “SPICE GIRLS”
Their clothes were "carefully chosen for their first appearance on
American TV. :
Victoria in a sophisticated slinky black number,
Emma in a baby-pink dress,
Mel B in her leopard-skin trousers,
Geri in red hot pants, top and bra,
Mel C in her favourite Liverpool shirt and tracksuit bottoms

5. POSH SPICE – CLOTHES AND
IMAGE

6. SPORTY SPICE – CLOTHES AND
IMAGE

7. GINGER SPICE – CLOTHES AND
IMAGE

8. BABY SPICE – CLOTHES AND
IMAGE

9. SCARY SPICE – CLOTHES AND
IMAGE

10. Every member of the “Spice Girls” had a different look as well as identity to
them so that not just on group of girls could relate to them such as sporty
girls, but instead every kind of girl that you can think of will have some sort
of relation towards the spice girls or one of their identities.
For example girls who played sport would favourite “Sporty Spice”
Little siblings or younger girls would fabourite “Baby Spice”
More dominant girls would favourite either “Ginge Spice” or “S cary Spice”
for their fierce character
And lastly classier, more upper class girls would favourite that of “Posh
Spice”
Every spic girl had their own look about them to represent this image that
they were given to represent, e.g scary spice’s leopard print, baby spice’s
constant use of pink clothes etc.

11. “SPICE GIRLS” – GENERAL NOTES
The Spice Girls were sold to us as a group of friends, just goofing off and making top-selling singles
together.
They were actually a carefully selected group of strangers chosen, after hundreds of auditions. This is
otherwise known at a “Synthetic band” as it was not founded by them and they are not doing it for the
music but instead for the money and to make the record label who put them together a substantial
profit.
They had endless merchandising and sponsorship deals, and were involved with everything from Pepsi
ads to Polaroid ads to Barbie-style Spice Girls dolls.
Everything about them—including their Scary/Posh/Sporty/etc. nicknames was under the control of
men or corporations. Geri Halliwell. This is ironic seeing as the band itself were popular under their
constant depiction of “Girl Power”
(“Ginger Spice”) almost didn’t make it into the group, because she looked older than the other girls;
when they asked her age, she reportedly said, “I’m as old as you want me to be. I’ll be 10 with big
boobs if you want.”

12. CREATING BRAND
Often artists/groups are sold as a brand and the music video acts as
a product of the brand, in the hope that the audience will be inspired
to “buy into the brand”
For some artists the ‘image’ is of greater importance than the quality
of the product. The Spice Girls are a good example of this.
Other times it is the song and the meaning of the song that is sold,
and the artists ‘image’ has little to do with the sale of the song. An
example of this would be Adele.

13. COMPARING TWO
CONTRASTING ARTISTS
SIMILAR AND DISSIMILAR TO
THE SPICE GIRLS Lady Gaga
Bad Romance
http://www.youtube.com/watch?v=qr
O4YZeyl0I
Adele
Someone Like You
http://www.youtube.com/
watch?v=hLQl3WQQoQ0

14. LADY GAGA
Lady is a perfect example of someone who is
presented under laura Mulveys views of media.
The male gaze is used frequently throughout a
lot of her music videos where she is depicted as
somewhat of a sexual object under a mans
dominant command, or at least this is what
seams to be the case in “Bad Romance”
Because of this heavy focus on the high
production value music video, costume design,
and scenery there is little focus left on the actual
production of the song or at least the general
sound of the music.
She appears in all of he music videos in very little
clothing and with somewhat of an abstract
and/or weird twist on that of either the costumes,
scenery, storyline or all of the above. An example
of this is seen in the unique crown like costumes
of “Bad Romance” and the golden bearded man
who she is being auctioned off to.

15. ADELE
Adele on the other hand is on the complete opposite
spectrum in terms of media and how media presents
woman and music in general.
Adele’s music videos focus heavily on only her music and
the tone of her voice as well as the lyrics of which she is
singing, there is hardly any focus on that of the music
video and any effort that is put into the music video is only
there to further enhance the impact that the lyrics would
have on the listener. An example of this is the black and
white colour scale throughout the entire of Adele's widely
famous song known as “Someone like You”.
As for Laura Mulveys theory, Adele is not presented
through the eyes of a male gaze unlike that of the spice
girls and lady gaga. Instead there is quite a lo of camera
angles used where the main focus of the music video is her
face and her facial expressions, this further exaggerates
the seriousness and deep feelings that her songs portray.
The mise – en – scene that she uses also displays this
character of not viewed through the male gaze and most
of the time she is dressed as that of an “ordinary person”
this is so that people can relate to her and take more
interest in her and her music therefore making her and her
producers more money.