Round 2 - 2020 Sim ID Z78286_8 High Level Overview Team Name Andrews Baldwin Chester Digby Erie Ferris Average Sales $40,901 $69,888 $42,019 $76,381 $37,751 $46,297 $52,206 Profit $5,181 $6,194 $2,749 $7,677 $2,462 $3,108 $4,562 Contribution Margin 32.0% 27.2% 27.6% 29.5% 29.4% 28.6% 29.1% Emergency Loan $0 $0 $0 $0 $0 $0 $0 Stock Price $23.47 $21.84 $15.34 $26.48 $13.74 $17.70 $19.76 Market Share 13.1% 22.3% 13.4% 24.4% 12.1% 14.8% 16.7% Research and Development Use the Customer Buying Criteria, Product List and Perceptual Map to help you design products for your customers and analyze where your products are positioned relative to your competition. Customer Buying Criteria Low Tech Customer Buying Criteria Importance Price $15.00 - $35.00 41% Age 3 Years 29% Reliability 14,000 - 20,000 Hours 21% Positioning Performance 5.8 Size 14.2 9% High Tech Customer Buying Criteria Importance Positioning Performance 8.8 Size 11.2 33% Age 0 Years 29% Price $25.00 - $45.00 25% Reliability 17,000 - 23,000 Hours 13% Perceptual Map Performance S iz e 0 2 4 6 8 10 12 14 16 18 20 0 2 4 6 8 10 12 14 16 18 20 Product List Name Pfmn. Size Reliability Age Revision Date Able 5 15.6 19750 1.8 6-Oct-2020 Baker 6.5 14.1 19800 2.1 8-Mar-2020 Bold 7.1 11.7 22400 0.6 15-May-2020 Cake 5.7 14.2 17000 3.3 19-Jan-2020 Cent - - - - 7-May-2021 Daze 6.6 13.6 19500 2.1 22-Apr-2020 Dabble 8 12.4 22000 0.6 11-May-2020 Eat 6 14.4 16500 3.3 15-Jan-2020 East - - - - 16-Mar-2021 Fast 8.5 11.6 22000 1.7 14-Oct-2020 Feast - - - - 23-May-2021 Marketing Look at each segment to assess how your products fit in the market. View how many units each product sold and their projected sales, and compare your product's price, promo & sales budget to the competition. The Customer Satisfaction Score tells you what your customers think of each product. Name Price Units Sold Potential Sold Stock Out Sales Budget Customer Accessibility Promo Budget Customer Awareness Customer Satisfaction Able $34.00 1,024 1,125 No $1,000 31% $1,000 61% 13 Baker $33.40 1,204 1,179 No $1,350 43% $1,350 77% 22 Bold $42.35 27 39 Yes $550 43% $550 33% 1 Cake $28.95 1,226 1,199 No $925 29% $925 56% 20 Daze $35.00 1,092 1,068 No $1,450 48% $1,450 83% 19 Eat $29.30 1,093 1,069 No $875 28% $875 54% 18 Fast $38.50 432 420 No $1,275 28% $1,500 85% 1 Low Tech Segment Buying Criteria Importance Price $15.00 - $35.00 41% Age 3 Years 29% Reliability 14,000 - 20,000 Hours 21% Positioning Performance 5.8 Size 14.2 9% Demand Information Market Size 6,098 Units Sold 6,098 Growth Rate 10% Market Share Andrews (16.8%) Baldwin (20.2%) Chester (20.1%) Digby (17.9%) Erie (17.9%) Ferris (7.1%) Name Price Units Sold Potential Sold Stock Out Sales Budget Customer Accessibility Promo Budget Customer Awareness Customer Satisfaction Able $34.00 179 200 No $1,000 31% $1,000 61% 1 Baker $33.40 491 457 No $1,350 47% $1,350 77% 11 Bo.

1. Round 2 - 2020
Sim ID Z78286_8
High Level Overview
Team Name Andrews Baldwin Chester Digby Erie Ferris
Average
Sales $40,901 $69,888 $42,019 $76,381 $37,751 $46,297
$52,206
Profit $5,181 $6,194 $2,749 $7,677 $2,462 $3,108 $4,562
Contribution
Margin
32.0% 27.2% 27.6% 29.5% 29.4% 28.6% 29.1%
Emergency Loan $0 $0 $0 $0 $0 $0 $0
Stock Price $23.47 $21.84 $15.34 $26.48 $13.74 $17.70 $19.76
Market Share 13.1% 22.3% 13.4% 24.4% 12.1% 14.8% 16.7%
Research and Development
Use the Customer Buying Criteria, Product List and Perceptual
Map to help you design products for your
customers and analyze where your products are positioned
relative to your competition.
Customer Buying Criteria

2. Low Tech
Customer Buying Criteria Importance
Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000
Hours
21%
Positioning Performance 5.8
Size 14.2
9%
High Tech
Customer Buying
Criteria Importance
Positioning Performance 8.8
Size 11.2
33%
Age 0 Years 29%
Price $25.00 - $45.00 25%
Reliability 17,000 - 23,000
Hours

3. 13%
Perceptual Map
Performance
S
iz
e
0 2 4 6 8 10 12 14 16 18 20
0
2
4
6
8
10
12
14
16
18
20
Product List

4. Name Pfmn. Size Reliability Age Revision Date
Able 5 15.6 19750 1.8 6-Oct-2020
Baker 6.5 14.1 19800 2.1 8-Mar-2020
Bold 7.1 11.7 22400 0.6 15-May-2020
Cake 5.7 14.2 17000 3.3 19-Jan-2020
Cent - - - - 7-May-2021
Daze 6.6 13.6 19500 2.1 22-Apr-2020
Dabble 8 12.4 22000 0.6 11-May-2020
Eat 6 14.4 16500 3.3 15-Jan-2020
East - - - - 16-Mar-2021
Fast 8.5 11.6 22000 1.7 14-Oct-2020
Feast - - - - 23-May-2021
Marketing
Look at each segment to assess how your products fit in the
market. View how many units each product sold
and their projected sales, and compare your product's price,
promo & sales budget to the competition. The
Customer Satisfaction Score tells you what your customers
think of each product.
Name Price Units Sold
Potential

5. Sold
Stock Out
Sales
Budget
Customer
Accessibility
Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $34.00 1,024 1,125 No $1,000 31% $1,000 61% 13
Baker $33.40 1,204 1,179 No $1,350 43% $1,350 77% 22
Bold $42.35 27 39 Yes $550 43% $550 33% 1
Cake $28.95 1,226 1,199 No $925 29% $925 56% 20
Daze $35.00 1,092 1,068 No $1,450 48% $1,450 83% 19
Eat $29.30 1,093 1,069 No $875 28% $875 54% 18
Fast $38.50 432 420 No $1,275 28% $1,500 85% 1
Low Tech Segment
Buying Criteria Importance

6. Price $15.00 - $35.00 41%
Age 3 Years 29%
Reliability 14,000 - 20,000 Hours 21%
Positioning Performance 5.8 Size 14.2 9%
Demand Information
Market Size 6,098
Units Sold 6,098
Growth Rate 10%
Market Share
Andrews (16.8%) Baldwin (20.2%)
Chester (20.1%) Digby (17.9%)
Erie (17.9%) Ferris (7.1%)
Name Price Units Sold
Potential
Sold
Stock Out
Sales
Budget
Customer
Accessibility

7. Promo
Budget
Customer
Awareness
Customer
Satisfaction
Able $34.00 179 200 No $1,000 31% $1,000 61% 1
Baker $33.40 491 457 No $1,350 47% $1,350 77% 11
Bold $42.35 286 412 Yes $550 47% $550 33% 20
Cake $28.95 225 211 No $925 30% $925 56% 5
Daze $35.00 517 479 No $1,450 53% $1,450 83% 12
Dabble $45.00 446 448 Yes $750 53% $750 39% 21
Eat $29.30 195 183 No $875 28% $875 54% 4
Fast $38.50 770 721 No $1,275 38% $1,500 85% 30
High Tech Segment
Buying Criteria Importance
Positioning Performance 8.8 Size 11.2 33%
Age 0 Years 29%
Price $25.00 - $45.00 25%

8. Reliability 17,000 - 23,000 Hours 13%
Demand Information
Market Size 3,110
Units Sold 3,110
Growth Rate 20%
Market Share
Andrews (5.8%) Baldwin (25%)
Chester (7.2%) Digby (31%)
Erie (6.3%) Ferris (24.8%)
Production
All information related to your Production department decisions
is below. View your product costs compared to
the competition, and assess the capacity, automation, and
utilization levels of each product.
Name
Primary
Segment
Price
Material
Cost
Labor Cost
Contribution
Margin

9. Units
Produced
Inventory
Automation
Next Round
Capacity
Next Round
Plant
Utilization
Able Low Tech $34.00 $9.52 $11.11 32.0% 1,287 103 3.0 800
163%
Baker Low Tech $33.40 $12.64 $11.48 25.6% 1,584 16 3.6
1,000 200%
Bold High Tech $42.35 $16.60 $10.90 34.1% 313 0 3.5 350
200%
Cake Low Tech $28.95 $10.83 $8.95 27.6% 1,442 123 5.2 850
181%
Cent - - - - - - - 4.0 200 -
Daze Low Tech $35.00 $13.15 $11.56 26.8% 1,634 133 3.7
1,050 194%
Dabble High Tech $45.00 $16.61 $11.33 37.0% 446 0 3.2 500
143%
Eat Low Tech $29.30 $10.80 $8.61 29.4% 1,244 100 4.8 900
156%

10. East - - - - - - - 4.0 300 -
Fast High Tech $38.50 $17.96 $10.14 28.6% 1,238 173 3.5 900
147%
Feast - - - - - - - 3.0 350 -
Finance
View high-level financial overviews - income statement, cash
flow statement and balance sheet - for each
company in your industry. Below, you can see how each of your
products contributed to your profitability.
Income Statement
Andrews Baldwin Chester Digby Erie Ferris
Sales $40,901 $69,888 $42,019 $76,381 $37,751 $46,297
Variable Costs $27,792 $50,878 $30,423 $53,857 $26,666
$33,046
Fixed Costs $4,361 $7,290 $5,271 $8,378 $5,242 $6,601
Other $0 $218 $228 $191 $240 $158
Interest $614 $1,778 $1,783 $1,903 $1,737 $1,614
Taxes $2,846 $3,403 $1,510 $4,218 $1,353 $1,708
Profit Sharing $106 $126 $56 $157 $50 $63
Net Profit $5,181 $6,194 $2,749 $7,677 $2,462 $3,108

11. Cash Flow
Andrews Baldwin Chester Digby Erie Ferris
Cash from Operating $4,446 $9,929 $4,779 $8,330 $5,228
$3,136
Cash From Investing $0 ($7,680) ($7,340) ($9,360) ($9,440)
($7,300)
Cash from Financing $0 $5,922 $6,322 $7,107 $5,902 $6,223
Net Change in Cash $4,446 $8,171 $3,761 $6,076 $1,690 $2,059
Starting Cash
Position
$12,265 $9,881 $8,763 $8,871 $7,728 $6,669
Closing Cash
Position
$16,711 $18,051 $12,524 $14,947 $9,418 $8,728
Balance Sheet
Andrews Baldwin Chester Digby Erie Ferris
Current Assets $22,421 $24,184 $18,534 $24,596 $14,570
$17,209
Fixed Assets $7,680 $19,325 $19,539 $22,423 $21,645 $17,167
Total Assets $30,101 $43,509 $38,072 $47,018 $36,215 $34,376

12. Current Liabilities $3,283 $10,060 $8,313 $12,266 $7,216
$10,353
Long-Term Liabilities $4,333 $10,421 $10,476 $10,146 $10,536
$7,351
Total Liabilities $7,616 $20,481 $18,789 $22,412 $17,752
$17,705
Total Equity $22,485 $23,028 $19,283 $24,606 $18,463 $16,671
Total Liabilities &
Equity
$30,101 $43,509 $38,072 $47,018 $36,215 $34,376
Product Financials
Able Total
Sales $40,901 $40,901
Variable Cost $27,792 $27,792
Able Total
Fixed Cost $4,361 $4,361
Net Margin $8,747 $8,747
Other (Fees, Writeoffs) $0
Interest $614

13. Taxes $2,846
Profit Sharing $106
Net Profit $5,181
Round 2 - 2020High Level OverviewResearch and
DevelopmentCustomer Buying CriteriaLow TechHigh
TechPerceptual MapProduct ListMarketingLow Tech
SegmentMarket ShareHigh Tech SegmentMarket
ShareProductionFinanceIncome StatementCash FlowBalance
SheetProduct Financials