Rogers Communications Historical Background One of the Largest and Most Diverse Canadian Companies Ted  Rogers, who died in 2008  was the visionary behind Rogers  Communications Inc.. He was considered a communications industry pioneer and a titan in Canadian business.   Mr. Rogers, known for his relentless drive, built Rogers Communications into a Canadian leader in wireless telecommunications, cable television, broadcasting, and publishing. Rogers Communications Inc. owns Canada's largest wireless telecommunications company, the country's largest cable company, the Toronto Blue Jays and Rogers Centre (formerly the SkyDome), 52 radio stations, several television properties including five CityTV outlets, five OMNI multicultural stations, Rogers Sportsnet, the Shopping Channel and more than 70 consumer and trade magazines. In naming him Man of the Year in 2000, Toronto Life magazine dubbed Ted Rogers "Mr. Toronto". In only a matter of months, Ted Rogers had stepped up to the plate and saved the city's beleaguered major league baseball team, the Toronto Blue Jays, and, along with wife Loretta, donated $25 million to the University of Toronto (the school's largest-ever personal donation) and $10 million to Ryerson University. In May 2007, he gave another $15 million to Ryerson. "Education can remake a country, a city, can make it ... a different place in only one generation" Mr. Rogers told Toronto Life. In the Beginning: Mr. Rogers, Sr. Any history of the Rogers group of companies today must begin with a salute to Edward S. Rogers, Sr. Every time a radio is turned on in Canada, the dream of Edward S Rogers, Sr. continues to be realized. He envisioned radio as an electric pipeline, reaching into people’s homes to entertain, inform and educate. In 1925, Mr. Rogers, Sr. invented the world’s first alternating current (AC) radio tube, which enabled radios to be powered by ordinary household current. This was a dramatic breakthrough in technology and it became the key factor in popularizing radio reception. After this invention radios became far more commonplace. In 1931, Mr. Rogers, Sr. was awarded an experimental TV licence. He was working on radar when on May 6, 1939 he died at the young age of 38. He left a widow, Velma, and a 5 year old son, Edward. His business interests were sold. However, his son Edward (Ted Rogers) was determined to carry on the important legacy. From Father to Son: Ted Rogers Ted Rogers earned his Bachelor of Arts from the University of Toronto in 1956. He was awarded an LL.B. in 1961 from Osgoode Hall Law School and was called to the bar of Ontario on April 13, 1962. In business, Mr. Rogers has always emphasized customer service and pioneering engineering and has been involved at the start-up stage with a number of ventures in broadcasting, cable television and communications. Mr. Rogers specializes in identifying technologies that he can develop and popularize through technological innovation and marketing techni.

1. Rogers Communications Historical Background
One of the Largest and Most Diverse Canadian Companies
Ted Rogers, who died in 2008 was the visionary behind Rogers
Communications Inc.. He was considered a communications
industry pioneer and a titan in Canadian business.
Mr. Rogers, known for his relentless drive, built Rogers
Communications into a Canadian leader in wireless
telecommunications, cable television, broadcasting, and
publishing. Rogers Communications Inc. owns Canada's largest
wireless telecommunications company, the country's largest
cable company, the Toronto Blue Jays and Rogers Centre
(formerly the SkyDome), 52 radio stations, several television
properties including five CityTV outlets, five OMNI
multicultural stations, Rogers Sportsnet, the Shopping Channel
and more than 70 consumer and trade magazines.
In naming him Man of the Year in 2000, Toronto Life magazine
dubbed Ted Rogers "Mr. Toronto". In only a matter of months,
Ted Rogers had stepped up to the plate and saved the city's
beleaguered major league baseball team, the Toronto Blue Jays,
and, along with wife Loretta, donated $25 million to the
University of Toronto (the school's largest-ever personal
donation) and $10 million to Ryerson University. In May 2007,
he gave another $15 million to Ryerson.
"Education can remake a country, a city, can make it ... a
different place in only one generation" Mr. Rogers told Toronto
Life.
In the Beginning:
Mr. Rogers, Sr.
Any history of the Rogers group of companies today must begin
with a salute to Edward S. Rogers, Sr. Every time a radio is
turned on in Canada, the dream of Edward S Rogers, Sr.

2. continues to be realized. He envisioned radio as an electric
pipeline, reaching into people’s homes to entertain, inform and
educate.
In 1925, Mr. Rogers, Sr. invented the world’s first alternating
current (AC) radio tube, which enabled radios to be powered by
ordinary household current. This was a dramatic breakthrough
in technology and it became the key factor in popularizing radio
reception. After this invention radios became far more
commonplace.
In 1931, Mr. Rogers, Sr. was awarded an experimental TV
licence. He was working on radar when on May 6, 1939 he died
at the young age of 38. He left a widow, Velma, and a 5 year
old son, Edward. His business interests were sold. However, his
son Edward (Ted Rogers) was determined to carry on the
important legacy.
From Father to Son:
Ted Rogers
Ted Rogers earned his Bachelor of Arts from the University of
Toronto in 1956. He was awarded an LL.B. in 1961 from
Osgoode Hall Law School and was called to the bar of Ontario
on April 13, 1962.
In business, Mr. Rogers has always emphasized customer
service and pioneering engineering and has been involved at the
start-up stage with a number of ventures in broadcasting, cable
television and communications. Mr. Rogers specializes in
identifying technologies that he can develop and popularize
through technological innovation and marketing techniques.
While Mr. Rogers was an articling student with Tory, Tory,
DesLauriers & Binnington, he started Rogers Radio
Broadcasting Limited, which acquired the nation’s pioneer FM

3. station, CHFI-FM. In 1962 he pioneered stereo broadcasting in
FM with CHFI and also founded CFTR-AM in Toronto.
By making available FM radios to boost FM penetration (then at
3%), Mr. Rogers was able to make more people aware of FM
transmitters. CHFI-FM quickly became one of Canada’s most
listened to FM radio stations, becoming the most popular and
profitable FM radio station in Canada. Mr. Rogers’ interests in
radio led him to cable television. In the mid-1960’s Mr. Rogers
wanted Canada’s fledgling cable operators to carry CHFI on a
spare cable channel. The more he studied cable, the more he
became attracted to the potential for programming choices on
cable, and decided to enter the cable business. In 1967 he was
awarded licenses for areas in and around Toronto, Brampton and
Leamington.
In the early years in addition to CHFI, Rogers Communications,
along with the Eaton and Bassett families, had a piece of CFTO-
TV, Canada's first privately-owned television station. As his
broadcasting business grew, a new technology caught his eye. In
1967, Rogers entered the cable television business and the rest,
as they say, is history.
Source: Rogers
DI Interview
Introduction:
The field of computer science is the study of computer systems
and computing techniques. Compared with computer
engineering and electrical engineering, computer science
focuses on the field of software, including design, theory,
development and application. I studied computer science for
two years and am now pursuing a bachelor's degree in computer
science. Hopefully, if all goes well, I'll be working in this field
for the rest of my life. I choose this major for two reasons: one
is my personal interest. I fell in love with programming when I
was in high school. Every time I see a hacker in a movie, the
green code fills the whole screen, which makes me impressed

4. and fascinated; There is no denying that computer science is a
well-paid major and it is relatively easy to find a decent job,
which is my second reason.
To find out more about my future career, I interviewed Mr. Lee,
a professional who works at Riot Games in San Francisco. He
worked for five years as a software engineer at the game
company and was paid about $150,000 a year, which was a lot
for me. To be honest, working as a software engineer for a big
game company is my dream, because I love video games and I'm
willing to work for them.
In the following research papers, I will tell about his
background and career path, his roles and responsibilities, his
communication skills at work, and the insights from this
interview.
Background:
Lee graduated from San Francisco State in 2014 with a master's
degree in computer science. He grew up loving video games and
programming. At the age of 12, he could write the snake game
and won a gold medal in the information technology
competition in high school. Mr. Li completed his bachelor's
degree in computer science in China and did not hesitate to
pursue a master's degree in the United States. He is an expert on
many popular video games, which is why he prefers to work for
a game company.
After graduating from San Francisco state university in 2014, he
began looking for internships in Silicon Valley. He told me that
he had interned at five different companies in three years. He
gained a lot of experience from these companies and learned a
lot of new skills, which made his resume outstanding. In 2017,
he landed a position as a senior software engineer at Riot
Games in the San Francisco bay area. He still remembers the
qualifications required for the job: more than four years of
software engineering experience; At least 2 years C++

5. programming experience; Skills in using decision frames; At
least 2 years’ experience in developing a maintainable code
base.
Responsibility:
In terms of his responsibilities in this job, he needs to make a
significant contribution to the database; lead and participate in
technical design, implementation and decision-making; maintain
the stability of the team's code base; guide other engineers in
the team; promote and interdisciplinary Teamwork, etc. Mr. Li
also told me that his job is suitable for the company. He works
in the product development department at Riot Games and leads
a team that analyzes specific objects to update game preferences
to fit the current gaming market and collaborates with other
teams. To do this job, you need to meet the following
requirements: experience in game development and use of
Unreal Engine 4; proficiency in fighting games and modern c
++ skills; experience in working with other engineers to
complete projects; Bachelor degree or above in computer
science or related fields Education. The usage of Unreal Engine
4 is as follows:
"Unreal Engine 4 provides a complete set of development tools
for anyone using real-time technology. From enterprise
applications and movie experiences to high-quality games
covering PCS, consoles, mobile devices, VR and AR, Unreal
Engine 4 can be You provide a world-class toolset and
accessible workflows that enable developers to quickly iterate
on ideas and view results without touching any line of code,
while full source code access allows developers to quickly
iterate on ideas and view results. The Unreal Engine 4
community is free to modify and extend engine functions.
Mr. Lee told me about his work on the team yesterday and I
asked him if he wanted to know his daily work. He and his team
are currently working on one of the most popular games in riot
games, Team fight Tactics. Yesterday, they successfully

6. completed the analysis and update of character movement and
ability conversion. He said the task was not difficult, but that C
++ and Unreal Engine 4 could be used to simulate human
motion.His work does face many challenges, and the biggest
challenge he wants to share with me is working with teammates
and uniting the team. As he works in the development
department, team members receive many new ideas and
suggestions. Each of them is wonderful and excellent, but they
can only use one. As a leader, he always needs to make a final
decision with one of them. He also needs to explain why he
spends more money than others and point out other
disadvantages. This is not an easy task, he should treat everyone
in the team fairly and ensure their confidence.Communication
skill:He thinks the most important communication skill in his
job is writing. The main operation of their teamwork is to
generate a new idea, get support from other teams and
superiors, and program it. In this process, written proposals and
reports are essential. If he does not have good writing skills, his
ideas and work will not be described and presented in the
proposal. If so, a good idea may not be used and the whole team
will be destroyed. What's more, he also needs to arrange special
work details for his teammates by writing a daily or weekly
plan. To make sure everything went well, he had to write it
thoroughly. He records every implant, debug, design, etc.
Conclusion:
Mr. Li also talked about many interesting and difficult things in
his work. He surprised me by telling me that writing was
important not only in other areas such as business, but also in
programming, which changed my expectations for the field. To
be honest, there was one small factor in my decision to major in
computer science. I don't really like writing and always try to
avoid it. I think a programmer would have less writing, just
coding and doing a project. Through the interview with Mr. Li,
I realized that writing skills are very important in every job.

7. However, the qualifications for such a great job are strict. Mr.
Li told me that many of the things we need in work cannot be
learned in college, and we should learn extra things from the
Internet. C++ is a general-purpose programming language that
Mr. Lee says is being widely used. But the computer science
program at San Jose state teaches only Java skills. I should
probably start by teaching myself C++ skills. What's more, I
still need to improve my writing skills to prepare for my future
career.
Reference:
"Unreal Engine: Features." What Is Unreal Engine 4,
https://www.unrealengine.com/en-US/features?
"What Is the C Programming Language? - Definition from
Techopedia." Techopedia.com,
https://www.techopedia.com/definition/26184/c-programming-
language.
Rogers Communications Growth
Ted Rogers pioneered cable television in the 1960s and 1970s
with superior picture quality, more channels through converters
and community and multicultural programming. (Innovation
continues today with Rogers cable a North American leader in
the development and deployment of high-speed Internet service
as well as digital television, video-on-demand and cable
telephone.)
In 1979, Rogers became Canada's largest cable company by
taking over the much larger Canadian Cablesystems Ltd. and in
1980 purchased Premier Cablesystems in Vancouver to
consolidate its cable presence. In the early 1980s, Rogers
moved into the U.S. cable market and proved to be a leader
among U.S. cable company peers. Rogers recorded a $1-billion
profit when the company sold its U.S. assets in 1989.

8. Ted Rogers Founder and CEO
To fund his expansion and innovation strategy, Rogers met in
Beverly Hills with Michael Milken at Drexel, Burnham Lambert
Inc. in 1983 and pioneered the high-interest corporate bond
market in Canada.
Colloquially known as "junk bonds", this financing tool was
bitter-sweet for Mr. Rogers. He despised the "junk" connotation
and its implications on his company. In his later years, Mr.
Rogers strived for an "investment grade" rating for his
company, which he achieved. But there is little doubt many of
the company's achievements would not have been possible
without the high-interest corporate bonds.
Besides growing cable assets on both sides of the border,
Rogers entered the wireless phone market in 1985 with partners
Marc Belzberg and Philippe de Gaspé Beaubien to launch
Cantel.
Unlike television, where the trend was from over-the-air to
wired reception, Mr. Rogers envisioned that telephones were the
exact opposite because of changing lifestyles.
Today that company, now called Rogers Wireless, is the largest
- and fastest growing - wireless service provider in Canada,
available to 93% of Canadians, with more than 7 million
subscribers from coast-to-coast.
In 1989, Rogers Communications jumped into the long distance
business by purchasing 40 per cent of CN/CP
Telecommunications (later Unitel). Things started out
favourably with the 1992 Canadian Radio-television and
Telecommunications Commission decision to open up the
market that for a century had been a monopoly held by
incumbent phone companies like Bell Canada.
But in the end, it was the most expensive mistake that Rogers
made. When Rogers Communications exited Unitel in 1995, it
had taken a $500-million loss. Fortunately, the company was
big enough to absorb the loss without the company going under.
Within five years, Rogers got all the lost Unitel money back and
$1 billion more by building up a new venture - Rogers Network

9. Services - and selling it to AT&T Canada, which had taken over
Unitel.
At age 60, Ted Rogers attempted his boldest move to date: a
hostile takeover of Maclean-Hunter Ltd. In 1994, it was the
largest takeover in Canadian communications industry history to
that point. In the end, Rogers won the battle for the former
"widows and orphan" conglomerate of cable, broadcast and
publishing assets for $3.1 billion.
"Ted doesn't have a business life and a personal life - it's all
one - he works 18 hours a day every day," Phil Lind said.
"When we did the takeover of Maclean Hunter in 1994, we
couldn't sit and enjoy it for a day. Ted doesn't rejoice in any
conquest because he's always thinking - where will it lead?
What's next? He knows events will overtake him if he doesn't
overtake events."
Maclean's Magazine: William and Kate's Wedding
This work ethic was legendary. He expected his management
team to work just like he did. His personality and work ethic
instilled tremendous loyalty.
Mr. Rogers could take a joke, and there are many cases where
he could give as good as he got. One example involved fellow
cable operator Jim Shaw in Calgary. The companies had a
friendly competition on who could sign up the most Internet
customers with the loser buying the winner a steak dinner. Upon
losing, Mr. Rogers sent Mr. Shaw a live 1200 pound steer to his
home with a sign on its back "As requested, a big STEAK".
By the mid-1990s, potentially the greatest threat to Rogers'
cable assets arrived on the scene - the so-called "Death Stars" or
direct-to-home satellite receivers that were small enough to fit
almost anywhere and offered digital picture quality. Amazingly,
instead of hunkering down into a bunker mentality, Mr. Rogers
continued his "damn the torpedoes, full steam ahead" business
approach.
During these turbulent times, the company made a misstep with
the "negative option". This sales process required customers to

10. alert the cable company if they did not want new services,
instead of putting the onus on the provider to "sell" the new
services. The practice was commonly used in many industries,
but this time it created a major consumer backlash.
Rogers quickly reversed course within days of the outcry, but
the public relations damage was done.
The late 90s were difficult years for Rogers Communications
with the stock hitting an all-time low of $4.80 in 1998 and a
debt that was worrying Bay St. But, ever the optimist, Ted
Rogers persevered; promising customers and investors new and
exciting services. (Mr. Rogers ended every public speech with
"The Best is Yet to Come.")
But, he didn't disappoint: High-speed Internet connections to
the home; digital television; text-messaging, email and ring
tones for mobile phones; and more all quickly arrived on the
scene for Rogers customers.
Immediately into the new century, Rogers Communications was
back in acquisition mode and in 2000 bought the Toronto Blue
Jays, ostensibly with the break-up fee paid to Rogers
Communications for the failed friendly takeover bid of Quebec's
cable giant Videotron.
Then in 2004, Telus Corp. attempted a hostile bid for Microcell
Communications and its Fido brand of wireless phones. This
was a company long in the sights of Rogers Communications
who believed Fido a perfect fit for Rogers Wireless because of
similar corporate cultures and they were the only two wireless
companies in Canada using the international-standard GSM
technology.
The problem was that Rogers Wireless partner AT&T Corp. was
blocking Rogers from riding in as Fido's White Knight. So,
Rogers bought out AT&T for $1.8 billion and then paid $1.6
billion for Microcell Communications.
In 2005, Rogers Cable acquired Call-Net and began offering
local telephone service. The following year, in addition to a
portable Internet service for wireless access, Rogers also
launched "Hello!" magazine. Five City-TV stations were

11. acquired in 2007. After Ted Rogers' passing in 2008, Alan Horn
became the CEO. In 2009, Nadir Mohamed was named President
and CEO. He has since announced his plan to step down in
2014.
Today, Rogers Communications has annual revenue of $12
billion and it employs 29,000 Canadians.
Source: Rogers