2. AGENDA
1. GFR Media
2. PR Advertising Market
3. Retail advertising market
4. PR Audience Market
5. Retail Audience market
6. Circulation
7. GFR Media and retail (Best practices in advertising)
8. Next steps
2
3. Grupo Ferré Rangel (GFR)
• Grupo Ferré Rangel is a family owned conglomerate in
Puerto Rico
• Companies owned by GFR include:
– GFR Media - largest and most diversified media company in PR
• Publishes: El Nuevo Dia – Puerto Rico’s principal newspaper, Primera
Hora – second largest newspaper, and Indice – largest non-paid
newspaper
– Advanced Graphic Printing – a commercial printing company
– El Día Directo (EDD) – the largest direct marketing company;
offering service in PR and US
– City View Plaza – Commercial real estate company
4. Media Properties
• Media properties account for 35% of the media
expenditure in the island
– Newspapers dominate investment in media
• Puerto Rico is one of the countries with the highest levels
of readership in the world
• El Nuevo Dia is the leading newspaper in the market as
measured by circulation, advertising and quality of
readership
– Leader in Class A, B & C Reach
• Shoppers that insert in the newspaper are the main source
of information for purchasing decision in Puerto Rico
5. World’s Readership
PR is one of the countries with highest levels of readership in the world
83%
92%
85%
80%
73%
61%
50% 50% 52%
44%
42%
33%
24%
75% 74%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Japan
PuertoRico
Denmark
Singapur
Chile
Germany
Austria
China
NewZealand
USA
Brazil
France
Spain
UnitedKindom
Uruguay
Source: World Press Trends - 2007
*Based on CMB 2007 – Last Week (Monday to Saturday) readers
85%
Countries with population between
3 and 4.5 millions
6. GFR Media has evolved from a newspaper
to a content and media company
8. DBMarketing-Analytics
• We are the largest and most diversified media company in Puerto Rico
• Leader in newspaper readership: over 2.1 million weekly readers.
• Leader in digital traffic: over 6 million monthly unique browsers.
• Leader in Database: over 2 million people in GFR Media DATABASE.
• Leader in Circulation: over 407k newspapers
• Leader in Social Networks:
• over 2.4 millions fans
• over 600K followers
• over 67K followers
10. GFR Media Newspaper Products
El Nuevo Día
• Newspaper of record in Puerto Rico
• Primarily island wide home delivered
• Leader in audited circulation
• Over 1.4 million readers
• Audited circulation 184,306 weekly & 207,659 Sunday
• Proven results for advertisers
Primera Hora
• Leader in single copy circulation
• Primarily in stores and distribution points
• Second largest paid newspaper
• Over 1.3 million readers
Indice
• Leader in non-paid circulation
• Over 120k daily copies
• Over 240k regional copies on Thursday
• Promotional and commercial platform
• Flexible distribution
• 360 Offering
11. GFR Media Digital Products
elnuevodia.com
• #1 most visited site in Puerto Rico
• Over 5 Million Monthly Unique Browsers
• Leader in Social Media reach
• Over 1.2 Million Facebook Likes
• Over 349k Twitter Followers
primerahora.com
• #2 news site in Puerto Rico
• Over 2.2 Million Monthly Unique Browsers
• Focus on Entertainment and Sports
• Younger audience
• Social Media Presence:
• Facebook 756k
• Twitter 264k
indicepr.com
• Over 500k Monthly Unique Browsers
• Responsive design platform
• Focus on light news
• Social Media Presence:
• Facebook: 240k
• Twitter: 10k
12. Mobile
Total Mobile units GFR MEDIA reaches
3,074,96
In Puerto Rico
*Source: Junta Reglamentadora de Telecomunicaciones, February 2014
**Includes Mobile Web and Native Applications. Source: Comscore and Flurry Analytics. March 2014
4,550,043
Monthly Mobile Users
2,910,057
Monthly unique
browsers**
1,398,644
Monthly unique
browsers**
241,342
Monthly unique
browsers**
14. ADVERTISING MARKET IN PR 2013
Rate Card
$2.1 billions
Real Investment
$602 millions
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
Total Advertising spending in Puerto Rico at “rate card” was $2.1B but estimated at
$602MM net of discounts – real investment
14
15. DBMarketing-Analytics
MARKET SHARE BY MEDIA
Newspapers have the highest investment at 39% of total “real media investment”
16
Newspapers
21%
Local TV
43%
Radio
9%
Outdoor
5%
Paid TV
18%
Internet
1%
Others
1%
Magazines
2%
Cinema
0%
2013 - Rate Card
Newspapers Local TV Radio Outdoor Paid TV
Internet Others Magazines Cinema
Newspapers
39%
Local TV
28%
Radio
11%
Outdoor
6%
Paid TV
6%
Internet
4% Others
2%Magazines
2%
Cinema
2%
2013 - Real Investment
Newspapers Local TV Radio Outdoor Paid TV
Internet Others Magazines Cinema
Nielsen Adynamics – Jan – Dec. Real investment calculation by GFR Media
16. DBMarketing-Analytics
Advertising Market in Puerto Rico – Real investment
Newspapers and local TV represent 67% of $602MM total investment.
Investment in newspapers grew 3%
17
236
171
69
37 36
21
14 11 10
230
176
75
27
37
17 17
10 8
-
50
100
150
200
250
Newspapers Local TV Radio Outdoor Paid TV Internet Others Magazines Cinema
Millions
2013 Real investment 2012 real investment
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
17. DBMarketing-Analytics
Business & Consumer
Services, 22%
Retail, 15%
Entertainment &
Amusements, 13%
Publishing & Media,
12%
Other Categories, 9%
Auto.,auto.access &
Equip, 9%
Drugs & Remedies,
6%
Toiletries &
Cosmetics, 4%
Tv Networks/stations,
4%
Insurance & Real
Estate, 3%
Foods & Food
Products, 2%
2013 – REAL INVESTMENT
Top 10 Categories. Share of Investment (SOI)
Business &
Consumer
Services, 21%
Entertainment &
Amusements,
15%
Retail, 12%Publishing &
Media, 9%
Auto.,auto.acces
s & Equip, 9%
Drugs &
Remedies, 7%
Tv
Networks/statio
ns, 6%
Toiletries &
Cosmetics, 5%
Foods & Food
Products, 3%
Insurance & Real
Estate, 3%
Others
Categories , 10%
2013 – RATE CARD
Retail category is the 2nd largest category in terms of advertising expenditure at 15% of
total real Media investment
18Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
19. Automotive In Puerto Rico 2013
The Automotive category spends $54MM in advertising a year
20
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
Rate Card
$194 millions
Retail Real Investment
$54 millions
20. DBMarketing-Analytics
Autos, auto accesories & equipment Category
Newspapers are the prefered media investment (44%) of the Automotive
category.
21
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
Local TV,
40%
Paid TV, 16%
National
Press, 25%
Radio, 16%
Magazines,
1% Outdoor, 3%
RATE CARD 2013
Local TV, 26%
Paid TV, 5%
National Press,
44%
Radio, 20%
Magazines, 1% Outdoor, 4%
REAL -INVESTMENT
21. Autos, auto accesories & equipment Category- Real investment
22
Real advertising investment of the automotive category is $54MM a year.
The automotive category increased its advertising spending in 2013 by 14% vs 2012.
24.3
14.1
11.0
2.8
2.0
0.3
23.6
10.2
9.5
2.7
1.5
0.3
National Press Local TV Radio Paid TV Outdoor Magazines
Total 2013 Total 2012
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
22. DBMarketing-Analytics
Investment by Brand
Top 5 brands represent 42% of total
category investment: $22.9 millions
Total category
investment
$54millions
23
8.0
4.8
4.2
3.1
2.8
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
Toyota Ford Hyundai Nissan Kia
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
23. DBMarketing-Analytics
Real investment by Brand
Newspapers represent 42% of the TOP Brand Investment
Top Brands
Automotive Investment
in
Newspapers
$22.9 millions
24
8.0
4.8
4.2
3.1
2.8
4.0
1.9
1.6 1.4
0.8
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
Toyota Ford Hyundai Nissan Kia
2013 Real Investment Newspaper
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
24. DBMarketing-Analytics
Automotive Brands
Toyota is the brand that spends the most in advertising with 15% of the total real investment followed by Ford at
9% and Hyundai at 8%.
25
Chrysler,
4%
Nissan, 5%
Kia, 6%
Hyundai,
8%
Ford, 10%
Toyota,
14%
Other ,
53%
RATE CARD
Chrysler,
3%
Kia, 5%
Nissan, 6%
Hyundai,
8%
Ford, 9%
Toyota,
15%
Other ,
54%
REAL INVESTMENT
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
25. DBMarketing-Analytics
Autos, auto accesories & equipment Category
TOP 3 brand represents 45% of total units sold in 2013 (102,489)
GUIA SALES REPORT 2013.
25,533
10,328
10,172
0
5,000
10,000
15,000
20,000
25,000
30,000
Units Sold 2013
Automotive Category Investment: $54M
$526 invested per unit SOLD
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
Automotive Category Investment in
Newspapers: $24.3M
$237 per unit SOLD invested in
newspapers
27. Media Consumption:
7.4%
17.1%
17.8%
24.1%
27.1%
49.6%
59.1%
79.3%
80.8%
91.2%
96.5%
0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0%
INTERNET WEBSITE- ANY RADIO STATION-PAST 7 DAYS
INTERNET WEBSITE- ANY BROADCAST TV- PAST 7 DAYS
MOVIE THEATER-PAST 30 DAYS
MAGAZINE( MONTHY/WEEKLY/BI-WEEKLY)-READ ANY IN THE PAST 7 DAYS
INTERNET WEBSITE-ANY NEWSPAPER- PAST 7 DAYS
WATCHED PAID TV- PAST 7 DAYS
INTERNET-ACCESSED PAST 7 DAYS
Newspaper Cume anydailyaverage sat aver sun
Outdoor Billboards seen past 7 days
RADIO- LISTENED IN THE PAST 7 DAYS
WATCHED LOCAL TV-PAST 7 DAYS
Scarborough – PR Study – 2014 - 1
Newspapers have a 79% penetration in Puerto Rico
28
28. 61%
79%
USA Puerto Rico
ReaderShip
USA Puerto Rico
Scarborough – PR Study – 2014 – 1
USA. Newspapers Association of America. Past week newspaper print
Media Consumption
• Newspaper (Print) penetration in Puerto Rico is higher than USA by 30%.
29
29. DBMarketing-Analytics
94%
GFR MEDIA MARKET SHARE
GFR Media
2.1 Million readers
Newspapers Market Share:
Scarborough – PR Study – 2014 - 1
With GFR Media Newspapers, advertisers reach 2.1 million readers,
which accounts for 94% of the total readers (18+) in Puerto Rico.
30
30. DBMarketing-Analytics
Monday to Friday readership:
2,166,882
1,489,354
1,306,634
839,676
482,508
405,074
Any daily newspaper
print edition
El Nuevo Día Primera Hora El Vocero Índice Metro
Monday to Friday
Scarborough – PR Study – 2014 – 1. Cume readers
M-F audiences are reached with GFR Media Newspapers.
31
31. DBMarketing-Analytics
Weekend readership:
Scarborough – PR Study – 2014 - 1
98% of weekend audiences are reached by GFR Media Newspapers.
1,011,916
994,200
Any Sunday newspaper print edition El Nuevo Día
Sunday Readership
984,038
691,836
525,896
Any Saturday newspaper print edition
(Current Release Only)
El Nuevo Dia Primera Hora
Saturday Readership
32
32. Source: ScarBorough, Release 1 & 2 2013 and 1 2014
2,167
1,489
1,307
840
405
483
0
500
1,000
1,500
2,000
2,500
2013-1 2013-2 2014-1
Thousands
Cume Readership - Monday to Friday
Any daily newspaper print edition El Nuevo Día Primera Hora El Vocero Metro Índice
Newspapers Cume Readers Trends
El Nuevo Dia leads newspapers readership
33
33. 1,489,354
69% of the market
El Nuevo Día (END)
Source: Scarborough 2014 -1 Cume Readers People 18+
34. 1,489,354
readers of
Source: Scarborough 2014 -1 Cume Readers People 18+
• 53% are women
• 53% are 25-54
years old
• 53% have a Any
College Degree or
more (index: 110)
• Bilingual (index: 108)
• “white-collar” (index:
110)
El Nuevo Día Leadership
35. 677,528
Readers do not read
El Nuevo Día
Source: Scarborough 2014 -1 Cume Readers People 18+
How to reach END Non-readers?
36. 446,166
66% of no readers of
END are readers of
Source: Scarborough 2014 -1 Cume Readers People 18+
Primera Hora captures the most END Non-Readers
37. 446,166
PH Readers, but
END Non-Readers
• 52% are women (index: 101)
• 57% are 25-54 years
old (index: 105)
• They have an education
level of high school or
less (index: 104)
• Have difficulties with
english (index: 106)
• “Blue-collar” (index: 112)
Source: Scarborough 2014 -1 Cume Readers People 18+
Primera Hora (PH)
38. reach together an
impressive majority of
readers*
89%
Reach
&
Source: Scarborough 2014 -1 Cume Readers
People 18+
The Most Effective Combination
39. Source: Comscore
GFR Media Digital Audiences:
+29%
Jan-2013 Jan-2014
4.9 MM
+6.3 MM
GFR Media unique browsers are growing steadily at a 29% rate YOY
4.6 MM+21%
3.8 MM
372K+1134%
25K
2.3 MM
+35% 3.1 MM
40
41. Automotive Market in Puerto Rico
85.9% (2,420,172) of Adults 18+ have bought any new, used, leased vehicle in PR
85.90%
Automotive Market in Puerto Rico
Any Vehicle Bought, Used or Leased
Scarborough 2014 -1
Base: 2,420,172 People with Any Vehicle:Bought New , Used or leased
42
42. Automotive Market in Puerto Rico
Scarborough 2014 -1
Base: 2,818,180 Adults 18+
45% of vehicle owners have bought a new car
61.60%
45.10%
1.20%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Any Vehicle Bought - Used Any Vehicle Bought - New Any Vehicle Bought - Leased
Automotive Market in Puerto Rico
43
43. Number of vehicles owned
Scarborough 2014 -1
Base: 2,420,172 People with Any Vehicle:Bought New , Used or leased
Average Readers - Mon – FR
59% of people in PR (18+) own more than one vehicle
Number of vehicles # of People
%
1 988,486 40.8%
2 853,584 35.3%
3 375,430 15.5%
4 or more 191,834 7.9%
44
44. Media source used for shopping and
buying decision
60.2%
44.8%
34.1% 33.6%
22.0% 20.2% 19.7%
10.5%
7.3%
3.2%
Weekly
shoppers
Newspaper Local TV Internet Cable or
satellite TV
Radio Promotions or
visual displays
within stores
Magazines Outdoor media
(billboards,
etc.)
Movie theater
Any Vehicle bought new, used or leased
Scarborough 2014 -1
Base: 2,420,172 Adults with Any Vehicle:Bought New , Used or leased
After the weekly shoppers , newspapers are the preferred media for audiences when
buying a vehicle.
45
45. Media source used for shopping and
buying decision
Scarborough 2014 -1
Base: 2,420,172 Adults with Any Vehicle:Bought New , Used or leased
59.1%
46.8%
36.3%
31.3%
24.0%
21.1%
18.8%
13.4%
6.8%
3.3%
Weekly
shoppers
Newspaper Internet Local TV Cable or
satellite TV
Promotions or
visual displays
within stores
Radio Magazines Outdoor media
(billboards,
etc.)
Movie theater
Any NEW vehicle bought
After weekly shoppers, newspapers and internet are the preferred media for audiences
when buying any NEW vehicle
46
46. Media source used for shopping and
buying decision
Scarborough 2014 -1
Base: 2,420,172 Adults with Any Vehicle:Bought New , Used or leased
57.1% 55.7%
29.6%
19.8%
14.0%
11.1% 10.5% 9.0% 8.7%
5.9%
Weekly
shoppers
Internet Newspaper Cable or
satellite TV
Promotions or
visual displays
within stores
Outdoor media
(billboards,
etc.)
Movie theater Local TV Magazines Radio
Any LEASED Vehicle bought
After weekly shoppers, newspapers and internet are the preferred media for
audiences when leasing a vehicle
47
47. Media source used for shopping and
buying decision
Scarborough 2014 -1
Base: 2,420,172 Adults with Any Vehicle:Bought New , Used or leased
62.4%
44.7%
35.2% 34.4%
20.9% 20.4% 19.3%
10.8%
7.7%
3.0%
Weekly
shoppers
Newspaper Local TV Internet Cable or
satellite TV
Radio Promotions or
visual displays
within stores
Magazines Outdoor media
(billboards,
etc.)
Movie theater
Any USED Vehicle bought
After weekly shoppers, newspapers are the preferred media for audiences when
buying any USED vehicle.
48
48. Base Total
El Nuevo Dia Average
Readers
Primera Hora Average
Reader
Indice
Average Reader
El vocero Average
Readers
Metro Average
Readers
Base Total 2,818,180 32.9% 26.9% 8.4% 14.9% 6.6%
Any Vehicle Bought New , Used or Leased 2,420,172 33.7% 26.1% 8.6% 14.3% 6.8%
Any Vehicle:Bought New 1,271,444 36.0% 26.4% 10.0% 14.9% 8.3%
Any Vehicle:Bought Used 1,735,870 33.5% 26.8% 8.1% 13.9% 6.3%
Any Vehicle:Leased 34,694 35.5% 40.1% 14.1% 8.9% 6.9%
Any Vehicle bought new, used,
leased. Newspaper readership.
Scarborough 2014 -1
Base: 2,818,180 Adults 18+
El Nuevo Día is the most effective newspaper at reaching vehicle owners
Primera Hora is the most effective newspaper at reaching LEASED vehicle owners (40%)
.
49
49. Newspaper read by people who plans to pay for a new car
Amount plans to pay for new vehicle next 12 mos) Base Total END Average Readers
PH Average
Readers
Índice Average
Readers
EV Average
Readers
Metro Average
Reders
Under $10,000 73,050 34.2% 15.3% 2.1% 15.0% 3.3%
$10,000 - $14,999 32,238 29.6% 15.1% 8.6% 22.6% 1.8%
$15,000 - $19,999 22,256 45.7% 27.2% 3.5% 17.2% 5.6%
$20,000 - $24,999 66,790 41.8% 42.3% 9.6% 10.3% 3.7%
$25,000 - $29,999 31,292 34.2% 13.5% 14.8% 4.8% 14.8%
$30,000 - $34,999 20,850 36.2% 9.6% 2.4% 2.4% 0.0%
$35,000 - $44,999 4,934 0.0% 0.0% 55.7% 0.0% 44.3%
$45,000 or more 13,024 61.3% 57.4% 32.7% 11.8% 32.7%
Scarborough 2014 -1
Base: 2,420,172 People with Any Vehicle:Bought New , Used or leased
Average Readers - Mon - FR
El Nuevo Día & Primera Hora are more
effective at reaching who plans to pay
$45,000 or more for a new car
GFR Media newspapers are the prefered media of people who plan to buy a new car (+$35K).
50. Car Model (Domestic) vs Readership
Model type of any domestic vehicle owned or leased
END Average
Readers
PH Average
Readers
Índice
Average
Readers
EV Average
Readers
Metro
Average
Reders
Domestic Compact:Any vehicle 33.6% 24.5% 9.0% 9.8% 5.8%
Domestic Large:Any vehicle 29.0% 24.3% 10.4% 26.5% 11.8%
Domestic Luxury:Any vehicle 47.7% 42.0% 9.5% 0.0% 9.5%
Domestic Mid-size:Any vehicle 39.7% 23.0% 11.1% 16.2% 8.0%
Domestic Sport/utility/special Purpose:Any vehicle 38.0% 26.6% 8.0% 14.4% 7.0%
Domestic Subcompact:Any vehicle 38.9% 28.6% 20.8% 23.2% 7.6%
Domestic Trucks:Any vehicle 32.5% 23.1% 4.9% 12.2% 3.7%
Domestic Vans:Any vehicle 43.2% 21.5% 9.0% 7.5% 1.8%
Other Domestic Model:Any vehicle 33.5% 33.5% 14.5% 20.2% 11.2%
Scarborough 2014 -1
Base: 2,420,172 People with Any Vehicle:Bought New , Used or leased
Average Readers - Mon – FR
El Nuevo Dia and Primera Hora are more effective in reaching the owners of any domestic
car model
51
51. Plans to buy in the next 12 months.
New , used or leased vehicle
Vehicle plans to buy new/used/lease next 12 months
END Average
Readers
PH Average
Readers
Índice Average
Readers
EV Average
Readers
Metro Average
Reders
Compact car 31.5% 32.6% 5.9% 13.7% 2.9%
Full-size car 39.9% 27.4% 11.4% 26.0% 15.1%
Luxury vehicle (any size) 36.8% 30.1% 17.2% 22.5% 18.8%
Midsize car 33.0% 20.5% 7.7% 18.7% 9.1%
Pickup truck 46.7% 34.7% 19.2% 14.0% 15.2%
Sport utility vehicle 40.4% 35.6% 17.2% 13.6% 14.2%
Van or mini-van 44.8% 34.7% 18.5% 14.3% 13.5%
Scarborough 2014 -1
Base: 2,420,172 People with Any Vehicle:Bought New , Used or leased
Average Readers - Mon – FR
El Nuevo Dia and Primera Hora are more effective in reaching people who plan to
buy a vehicle
52
52. Model type of any foreign vehicle owned or leased (HHLD)
END
Average
Readers
PH
Average
Readers
Índice
Average
Readers
EV
Average
Readers
Metro
Average
Reders
Foreign Compact:Any vehicle 34.6% 26.6% 7.8% 12.5% 7.0%
Foreign Large:Any vehicle 14.8% 28.3% 20.4% 27.8% 15.0%
Foreign Luxury:Any vehicle 23.3% 10.1% 10.6% 11.9% 7.6%
Foreign Mid-size:Any vehicle 38.9% 22.8% 11.9% 14.3% 6.9%
Foreign Sport/utility/special Purpose:Any vehicle 35.8% 30.5% 7.5% 15.3% 7.8%
Foreign Subcompact:Any vehicle 32.9% 27.0% 8.2% 14.0% 7.1%
Foreign Trucks:Any vehicle 29.5% 25.6% 9.3% 18.4% 8.7%
Foreign Vans:Any vehicle 36.2% 29.0% 19.3% 5.7% 5.6%
Other Foreign Model:Any vehicle 30.2% 27.9% 8.6% 10.9% 4.7%
Car Model (Foreign) vs Readership
Scarborough 2014 -1
Base: 2,420,172 People with Any Vehicle:Bought New , Used or leased
Average Readers - Mon – FR
El Nuevo Dia and Primera Hora are the most effective newspapers in reaching the owners of any
foreign car model.
53
53. Market share of vehicles
Any vehicle bought: new, used, leased
Scarborough 2014 -1
Base: 2,420,172 Adults with Any Vehicle:Bought New , Used or leased
Toyota is the preferred brand for audiences in PR
Toyota 41.4%
Mitsubishi 20.2%
Ford 16.3%
Susuki 11.6%
Nissan 10.9%
Hyundai 9.6%
Mazda 9.0%
Honda 7.7%
Chevrolet 7.3%
Kia 5.9%
54
54. Vehicle Owners & El Nuevo Día Readers
Scarborough 2014 -1
Base: 2,420,172 People with Any Vehicle:Bought New , Used or leased
1,489,354 END Cume Readers - Mon – FR
El Nuevo Dia readers:
High penetration in well
educated and upper
socioeconomic level.
Any Vehicle Bought New,
Used or Leased
El Nuevo Día cume
readers
Index
Gender
Men 50.10% 47.00% 94
Women 49.90% 53.00%
Age
Age 18-24 14.30% 15.20% 106
Age 25 - 34 17.60% 18.90% 107
Age 35-49 26.50% 25.40% 96
Age 50-64 23.10% 22.70% 98
Age 65 or More 18.50% 17.80% 96
Educatiion
High School Graduate or Less 50.10% 45.10% 90
Some or Collage Degree 40.00% 43.90% 110
Some or Post graduate degree 9.90% 11.10% 112
Region
Arecibo Region 10.90% 10.90% 100
Caguas Region 14.30% 14.20% 99
Mayagüez Region 14.70% 12.90% 88
Ponce Region 12.90% 12.70% 98
San Juan Metro Region 28.60% 30.70% 107
San Juan Sub Region 18.30% 18.10% 99
NSE
Upper class 12.30% 13.80% 112
Upper/middle class 21.40% 23.10% 108
Middle/lower class 32.30% 31.60% 98
Lower class 34.00% 31.50% 93
Household Income
Less than $10,000 18.50% 17.70% 96
$10,000 - $24,999 29.40% 29.70% 101
$25,000 - $34,999 19.20% 19.20% 100
$35,000 - $44,999 16.00% 16.00% 100
$45,000 - $74,999 12.10% 11.90% 98
$75,000 or more 4.90% 5.50% 112
55
55. Vehicle Owners & Primera Hora Readers
Scarborough 2014 -1
Base: 2,420,172 People with Any Vehicle:Bought New , Used or leased
1,489,354 END Cume Readers - Mon – FR
Primera Hora readers:
High penetration in
well educated, lower
socioeconomic level,
with annual income
less than $35K
Any Vehicle Bought New, Used
OR Leased
Primera Hora Cume
Readers
Index
Gender
Men 50.10% 47.30% 94
Women 49.90% 52.70% 106
Age
Age 18-24 14.30% 13.40% 94
Age 25 - 34 17.60% 20.50% 116
Age 35-49 26.50% 29.10% 110
Age 50-64 23.10% 23.10% 100
Age 65 or More 18.50% 13.90% 75
Education
High School Graduate or Less 50.10% 52.50% 105
Some or Collage Degree 40.00% 39.80% 100
Some or Post graduate degree 9.90% 7.70% 78
Region
Arecibo Region 10.90% 10.10% 93
Caguas Region 14.30% 17.20% 120
Mayagüez Region 14.70% 15.10% 103
Ponce Region 12.90% 15.50% 120
San Juan Metro Region 28.60% 23.70% 83
San Juan Sub Region 18.30% 18.00% 98
NSE
Upper class 12.30% 10.40% 85
Upper/middle class 21.40% 18.30% 86
Middle/lower class 32.30% 31.60% 98
Lower class 34.00% 39.70% 117
Income
Less than $10,000 18.50% 22.70% 123
( $10,000 - $24,999 29.40% 30.70% 104
$25,000 - $34,999 19.20% 19.30% 101
$35,000 - $44,999 16.00% 13.70% 86
$45,000 - $74,999 12.10% 10.00% 83
$75,000 - or more 4.90% 3.70% 76
56
56. Vehicle Owners & Indice Readers
Scarborough 2014 -1
Base: 2,420,172 People with Any Vehicle:Bought New , Used or leased
1,489,354 END Cume Readers - Mon – FR
Indice readers:
High penetration in age
under 35, well educated
middle/upper
socioeconomic level
Any Vehicle Bought New, Used OR
Leased
Índice Cume Readers Index
Gender
Men 50.10% 45.00% 90
Women 49.90% 55.00% 110
Age
Age 18-24 14.30% 17.10% 120
Age 25 - 34 17.60% 19.90% 113
Age 35-49 26.50% 29.70% 112
Age 50-64 23.10% 21.70% 94
Age 65 or More 18.50% 11.60% 63
Eduaction
High School Graduate or Less 50.10% 41.70% 83
Some or Collage Degree 40.00% 45.10% 113
Some or Post graduate degree 9.90% 13.20% 133
Region
Arecibo Region 10.90% 6.30% 58
Caguas Region 14.30% 13.00% 91
Mayagüez Region 14.70% 12.50% 85
Ponce Region 12.90% 8.00% 62
San Juan Metro Region 28.60% 48.00% 168
San Juan Sub Region 18.30% 12.30% 67
NSE
Upper class 12.30% 15.80% 128
Upper/middle class 21.40% 21.90% 102
Middle/lower class 32.30% 33.40% 103
Lower class 34.00% 28.90% 85
Income
Less than $10,000 18.50% 14.10% 76
( $10,000 - $24,999 29.40% 33.00% 112
$25,000 - $34,999 19.20% 20.30% 106
$35,000 - $44,999 16.00% 16.80% 105
$45,000 - $74,999 12.10% 9.70% 80
$75,000 - or more 4.90% 6.10% 124
57
58. Primary reasons for selecting a dealer to buy or lease the
last new vehicle
Scarborough 2014 -1
Base: 2,420,172 People with Any Vehicle:Bought New , Used or leased
Average Readers - Mon – FR
Warranty, Price and Service represent 48% of the primary reasons for selecting a
dealer to buy a vehicle.
17%
16%
15%
14%
12%
11%
8% 8%
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
Warranty Price - value Service Selection of
makes/models
Reputation of dealer Financing through
dealer
Location Other reason
Primary reason when for use a dealer when buying a vehicle
59
60. Certified Circulation: Monday to Friday
EL Nuevo Dia is the leader in Circulation for all PAID newspapers and Indice for NON PAID newspapers.
Sources:
Alliance for audited media. Certfified Audit of Circulations
177,509
107,394
122,523
112,774
91,712
Paid Free
+70K SUROESTE
61
65. Advanced Graphic Printing is the
largest commercial printing company
in Puerto Rico and the Caribbean.
We are dedicated to bring solutions to
our customers through 4 key
attributes.
Who we are…
66. •AGP is the largest and technologically advanced printing
company in Puerto Rico & the Caribbean
•Pre press system (VCC) provides color and imposition proofs
that will match your final printed product every time
•In press cameras, assure register and color accuracy
Printing Quality & Innovation
67. We operate 24 hours a day
Fast turnaround
AGP Online color approval
Island wide & Caribbean delivery
Speed
68. •AGP meets all your printing needs…
•3 Web Presses
•2 Sheetfed Presses
•Finishing equipment includes:
• 2 Folders, 3 Saddle-Stitchers, 1 Perfect Binder, die cutter
Flexibility
69. •Armed 24 hour security officers in all our
facilities
•Controlled access to the building, internal &
surrounding areas
•All employees have a Personal Employee
ID/Access card
•Proximity access is controlled according to
areas of responsibility
Security
All our production process is monitored
by CCTV System
CCTV monitoring facility is located at
GFR Media
It is monitored 24/7 by FRG Security
Only FRG Security has access to the
videos recorded by our cameras
72. DBMarketing-Analytics
Benefits for You!
“One stop shopping” for all your commercial printing needs
State of the art technology that provides consistent quality, speed and
cost efficiencies
Security & Confidentiality
Personalized customer service
Flexibility to meet your special needs
73. DBMarketing-Analytics
Certified Minority Business
Enterprise
… or visit us at www.agppr.com
ADVANCED GRAPHIC PRINT,ING INC
Has met the requirements for certification as a bona fide Minority Business
Enterprise as defined by the National Minority Supplier Development Council,
Inc.® (NMSDC®) and as adopted by the
Puerto Rico Minority Supplier Development Council
74. DBMarketing-Analytics
Contact Information:
Suzette M. Jiménez
Sales & Marketing Director
suzette.jimenez@agppr.com
Phone (787) 641-5400, ext. 6019 or 6017
Fax (787) 641-4477
Mobile (787) 925-8088
www.agppr.com
Joel Acevedo
VP & General Manager
jacevedo@agppr.com
Phone (787) 641-5400, ext. 6020 or 6021
Fax (787) 641-4477
Mobile (787) 368-2813
www.agppr.com
