Eyeota is proud to launch the Eyeota Index Q4 2014, which tracks audience data trends worldwide. If you are a marketer, media buyer or publisher, the report reveals advertising sectors that are leading the way in audience data usage and which segments they are interested in. How are your competitors using audience data in their digital advertising campaigns? Read the Eyeota Index to find out more.

1. Eyeota Index
Quarter 4 - 2014
The human side of data

2. Table of Contents
EUROPE
EYEOTA GROWTH INDEX
EYEOTA PRICE INDEX
SECTOR SPEND INDEX - EUROPE
REGIONAL QUARTERLY GROWTH
SECTOR SPEND INDEX - UK
SECTOR SPEND INDEX - GERMANY
10SECTION 2
5GLOBAL
EYEOTA GROWTH INDEX
EYEOTA PRICE INDEX
SECTOR SPEND INDEX
REGIONAL QUARTERLY GROWTH
SECTION 1
15APAC
EYEOTA GROWTH INDEX
EYEOTA PRICE INDEX
SECTOR SPEND INDEX - APAC
REGIONAL QUARTERLY GROWTH
SECTOR SPEND INDEX - AUSTRALIA
SECTOR SPEND INDEX - SOUTHEAST ASIA
SECTION 31INTRODUCTION
FOREWORD
EXECUTIVE SUMMARY
WHO IS EYEOTA
METHODOLOGY
GLOBAL TREND SUMMARY
20NORTH AMERICA
EYEOTA GROWTH INDEX
EYEOTA PRICE INDEX
SECTOR SPEND INDEX
SECTION 4
23BRAND ADVERTISER GLOSSARY
25GEOGRAPHIC DEFINITIONS
26CONTACT US

3. Introduction - Foreword
1
We occupy a strategic position within the digital advertising
ecosystem, having built integral relationships with all major global and
regional ad buying platforms, DSPs, DMPs and ad networks.
Similarly, we partner with both regional and local publishers and data
providers to ensure we have the most relevant and unique data sets.
Our data delivers deep audience insight for both advertisers and
publishers to help them understand their customers in a new way – as
human beings.
Specifically, the Eyeota Growth and Eyeota Price Indices are beneficial
to all parties. For advertisers, we provide a rare window into how
competitors in their category are using data and which audience
segments work well for specific advertiser sectors. Publishers gain
further insights about the most sought-after data segments, and the
types of advertisers purchasing them.
I hope this report will be a useful guide in staying up-to-date with the
latest trends in global data spend, and will help you understand your
target audiences holistically.”
Kevin Tan, CEO, Eyeota
“As the global leader in local audience data with over one billion
unique profiles, Eyeota is able to provide marketers with data to
reach the right online audiences in real time and cut campaign
waste. Our technology also enables publishers around the world to
monetize their audiences safely and effectively.
Eyeota is proud to
present our inaugural
audience data Index

4. Introduction - Executive Summary
2
E
U
R
O
P
E
NORTH AMERICA
APAC
advertisers
had the highest data expenditure
Finance and
Education
advertisers’
data spend grew the most
Travel & Leisure
and Services
& Utilities
advertisers
were the top spenders in audience data
Services & Utilities
and Medical
sectors grew the most in data spend
advertisers were the top spenders in data
Automotive and
Services & Utilities
sectors grew the most in data spend
Travel & Leisure
and Services
& Utilities
GLOBAL
Home & Garden
and Retail & Travel
showed
consistent growth in Q3 & Q4,
slowing down toward the
end of the quarter
Europe
Compared to other regions,
showed the least growth in data spend in Q4.
As one of the most mature programmatic markets,
reduced but steady growth is expected
North America
growth
remained positive
throughout the year
APAC

5. Who is Eyeota?
3
Eyeota The Global Leader In Local Audience Data
Established in 2010
5 global offices:
1.2 Billion Unique Profiles Globally 5000+ Segments
30,000+ publishers contribute to our
Audience Data Marketplace
Premium branded/
Offline datasets available
INTEREST INTEND
INTEND
INTEND INTEND
INTEND
INTEND
• Berlin
• Düsseldorf
• London
• Singapore
• Sydney

6. Introduction - Methodology
4
As a truly global specialist data provider, Eyeota has developed a world leading index to identify specific advertising sectors that are
leading the way in audience data usage.
This index charts a substantial amount of internal data. Advertisers were categorized into relevant advertiser sectors, with actual brand
names kept anonymous. (Refer to the Advertiser Glossary on page 23-24 for examples.)
This report contains data that was tracked from thousands of campaigns executed by hundreds of agencies across 60 countries.
Specifically, we observed:
1. Advertiser sectors that demonstrated significant growth in data expenditure
2. Sectors that placed a premium on targeting data
3. Data segments they were most interested in

7. Global - Global Trend Summary
EUROPE
N
O
R
T
H
A
M
E
R
I
C
A
European advertisers were most interested in
Sociodemographic
segments North American advertisers
were keen on
B2B segments
In both Europe and North America,
Services & Utilities advertisers
on dataspent the most
In both Europe and North America, the Electronics
& Computers and Travel & Leisure sectors
in data spendgrew significantly
Automotive sector drove audience data
spend worldwide, with advertsiers
investing primarily in
intent data
segments
GLOBAL & WORLDWIDE
Finance and
Electronics & Computers sectors
in global
data spend, with both sectors
interested in B2B segments
ranked 2nd
This was in line with
for B2B data worldwide
growing demand
in overall
data spend worldwide
Education advertisers
ranked 6th
Additionally, they were one of the
sectors most likely to place a premium
on reaching their target audience
5
Medical and Services & Utilities
sectors showed growth in most regions

8. Global

9. Global - Eyeota Growth Index
Which advertiser sectors grew the most in Q4?
6
Sports
Multi-Media
Home&Garden
F&B
Medical
Electronics
&Computers
Services
&Utilities
Fashion
Education
Travel&Leisure
Automotive
Finance
Employment
Retail
GovernmentOrganizations
FMCG
GamblingandBetting
1,593
522 505
387
317
272 248 246 210 206
104
45 38 31
17
8
-22
driven largely by specific
sporting events and sporting brands investing heavily
in ad spend at the end of the year
Sports sector advertisers
grew the most,
in expenditure growth due
to newspapers, magazines and film releases buying
large amounts of audience data
Multimedia sector advertisers
ranked second
for Q4 with consistent
growth throughout the year
Automotive advertisers were the
biggest spenders
showing
a very slight decrease from Q3
FMCG advertisers purchased audience data
consistently in 2014,
due to very strong Q3
Gambling & Betting advertisers
saw negative growth
The Eyeota Growth Index tracks individual advertiser sector growth in audience data expenditure from Q3 to Q4 compared to overall quarter on quarter growth.
100

10. Global - Eyeota Price Index
Which sectors placed a premium on targeting data in Q4?
7
172
148
142
140
138
134
121
89
80
76
70
59
59
Automotive
Education
Finance
Sports
Travel & Leisure
Electronics & Computers
Services & Utilities
Retail
Home & Garden
Medical
Multi-Media
Fashion
FMCG
The Eyeota Price Index tracks the weighted average price of data purchased by each advertiser sector.
in audience data, with
advertisers willing to pay a higher price to reach
potential auto buyers
Automotive advertisers
invested heavily
to find relevant
private banking clients with a high consumer
lifetime value
Finance advertisers
invested significantly
luxury vehicle advertisers, followed
closely by standard vehicle advertisers
Investment was
driven by
in worldwide data spend but
were likely to invest in their target audience:
potential students
Education advertisers
ranked sixth
100

11. Global - Sector Spend Index
Which advertiser sectors spent the most on data globally and which segments are they purchasing
in Q4?
8
100- 200 300 400 500 600
Automotive
Electronics & Computers
Finance
Services & Utilities
FMCG
Education
Travel & Leisure
Retail
Sports
Fashion
Multi-Media
Employment
Medical
Government Organizations
Gambling & Betting
Sociodemographic
Intent
B2B
Interest
Seasonal
Detail Not Available
Automotive advertisers were the most interested in intent segments.
Finance advertisers invested primarily in sociodemographic and B2B segments.
The electronics & computers sector was the third biggest spender, predominantly purchasing
B2B segments.
The length of the bars represents the relative audience data expenditure by advertiser sector compared to the rest. The
bars are then subdivided into the data categories purchased.

12. 2014 Regional Quarter On Quarter Growth
Which region showed the most growth in audience data expenditure in Q4?
Europe
• Europe showed consistent growth in Q3 and Q4, slowing down toward
the end of the quarter.
• This was largely driven by a seasonal decrease in investment from the
region’s top spending sectors (automotive, FMCG, electronics & computers).
APAC
• Growth remained positive in APAC throughout the year.
• There was significant growth during the latest quarter, driven by increased
investment by sporting & sporting events advertisers.
North America
• North America experienced the least growth in data spend in Q4.
• As one of the most mature programmatic markets, reduced but steady
growth was expected.
9
Europe APAC North America
Q1 - Q2
Growth
Q2 - Q3
Growth
Q3 - Q4
Growth
82%
26%
39%
74%
37%
15%
65%
101%
37%

13. Europe

14. Europe - Eyeota Growth Index
Which advertiser sectors grew the most in Q4?
10
Travel&
Leisure
Services&
Utilities
Multi-Media
Fashion
Medical
Electronics&
Computers
Automotive
Education
Employment
Retail
FMCG
Finance
946
764
653
374
237
127 116
67 44 31
-38
-68
The Eyeota Growth Index tracks individual advertiser sector growth in audience data expenditure from Q3 to Q4 compared to overall quarter on quarter growth for the region.
Travel & Leisure sector
topped growth,
in line with travellers booking
year-end getaways during the vacation season
Services & Utilities sector
ranked second
in data spend, predominantly
driven by electric utilities sector
Finance sector
decreased in spend
due to disinvestment in audience
data from the insurance sector
100

15. Europe - Eyeota Price Index
Which sectors placed a premium on targeting data in Q4?
11
Employment
Automotive
Services & Utilities
Travel & Leisure
Finance
Electronics & Computers
Retail
Multi - Media
Fashion
FMCG
Medical
216
190
165
146
131
106
105
59
56
52
51
The Eyeota Price Index tracks the weighted average price of data purchased by each advertiser sector.
to reach consumers
Employment advertisers paid a premium
in market to change jobs
to reach job seekers
Within the Automotive sector, both luxury and
standard automobile brands placed a premium on
targeting data
Within the Services & Utilities sector,
electric utilities advertisers paid a premium
100

16. Europe - Sector Spend Index
Which advertiser sectors spent the most on data and which segments are they purchasing
in Q4?
12
100- 200 300 400 500 600
Automotive
Services & Utilities
FMCG
Electronics & Computers
Finance
Travel & Leisure
Retail
Fashion
Medical
Employment
Multi-Media
Sociodemographic
Intent
B2B
Interest
Seasonal
Detail Not Available
Within the automotive sector, standard automobile brands were the biggest spenders and
most keen on intent segments.
Services & utilities advertisers ranked second, investing primarily in sociodemographic segments.
The length of the bars represents the relative audience data expenditure by advertiser sector compared to the rest. The
bars are then subdivided into the data categories purchased.
Advertisers within the automotive and services & utilities sectors purchased the most data.

17. United Kingdom - Sector Spend Index
Which advertiser sectors spent the most on data and which segments are they purchasing
in Q4?
13
100- 200 300 400 500 600 700 800 900
Automotive
Services & Utilities
Travel & Leisure
Electronics & Computers
Retail
Fashion
Finance
Employment
Multi-Media
FMCG
Sociodemographic
Intent
B2B
Interest
Seasonal
Detail Not Available
The automotive sectors’ spending was significant, more than double the amount of the services &
utilities sector. Automotive advertisers were most interested in intent segments.
The consistently high data spend within this sector is reflective of how it remains a key sector for
online ad spend, accounting for 8.4% of the total market in the UK (IAB/PwC ad spend survey H1
2014) as advertisers are able to reach consumers at every touch-point.
The services & utilities sector ranked second, with advertisers predominantly interested in
sociodemographic segments.
The length of the bars represents the relative audience data expenditure by advertiser sector compared to the rest. The
bars are then subdivided into the data categories purchased.

18. Germany - Sector Spend Index
Which advertiser sectors spent the most on data and which segments are they purchasing
in Q4?
14
50- 100 150 200 250 300 350 400 500450
Electronics & Computers
FMCG
Medical
Finance
Retail
Services & Utilities
Fashion
Automotive
Sociodemographic
Intent
B2B
Interest
Seasonal
Detail Not Available
The electronics & computers sector ranked the highest in data spend, with advertisers
predominantly interested in B2B segments.
The FMCG sector ranked second, coming in close to the spending of the electronics &
computers sector. Advertisers, however, invested mostly in interest segments.
The length of the bars represents the relative audience data expenditure by advertiser sector compared to the rest. The
bars are then subdivided into the data categories purchased.

19. Asia Pacific

20. APAC - Eyeota Growth Index
Which advertiser sectors grew the most in Q4?
15
in data spend, surging
ahead beyond other sectors. This was largely
driven by major sporting events such as football
during the year-end season
Sports sector
grew the most
with software companies the
biggest contributors to data spend
Electronics & Computers sector
ranked second,
a trend unique to this region.
The trend potentially reflects seasonal behavior for
advertisers, as they are interested in consumer
behavior for year-end dining promotions.
F&B sector
ranked third,
due to business services and telecoms
utilities companies investing less in data spend
Services & Utilities sector
decreased in growth
The Eyeota Growth Index tracks individual advertiser sector growth in audience data expenditure from Q3 to Q4 compared to overall quarter on quarter growth.
2,825
850 808
745
589
490
175
116
95 45 24 20 -9 -32
-48
Sports
Electronics
&Computers
F&B
Home&Garden
FMCG
Multi-Media
Education
Finance
Automotive
Medical
Government
Organizations
Travel&Leisure
Retail
Gambling&Betting
Services&Utilities
100

21. APAC - Eyeota Price Index
Which sectors placed a premium on targeting data in Q4?
16
157
153
151
148
134
125
108
77
76
67
66
66
63
Education
Electronics & Computers
Sports
Finance
Travel & Leisure
Automotive
Home & Garden
FMCG
Multi-Media
Services & Utilities
Government Organizations
Gambling & Betting
Retail
The Eyeota Price Index tracks the weighted average price of data purchased by each advertiser sector.
Within the
Electronics & Computers sector,
software companies drove the investment in
in market users
high value,
with universities placing premium
on their niche target audience:
Potential students wanting to enroll in tertiary institutions
Education sector
ranked top,
in data during major sporting events such
as tennis or football during the year-end season
Sports advertisers
drove investment
100

22. APAC - Sector Spend Index
Which advertiser sectors spent the most on data and which segments are they purchasing
in Q4?
17
100- 200 300 400 500 600 700
Finance
Education
Electronics & Computers
Automotive
FMCG
Sports
Travel & Leisure
Multi-Media
Retail
Gambling & Betting
Services & Utilities
Home & Garden
Government Organizations
Sociodemographic
Intent
B2B
Interest
Seasonal
Detail Not Available
Within the finance sector, the biggest spenders were personal banking organizations.
Universities constituted the largest proportion of spenders within the education sector.
Both sectors’ primary purchase was sociodemographic segments but finance advertisers were
also interested in B2B segments.
The length of the bars represents the relative audience data expenditure by advertiser sector compared to the rest. The
bars are then subdivided into the data categories purchased.

23. Australia

24. Australia - Sector Spend Index
Which advertiser sectors spent the most on data and which segments are they purchasing
in Q4?
18
100- 200 300 400 500 600 700
Finance
Education
Automotive
Sports
FMCG
Travel & Leisure
Home & Garden
Multi-Media
Electronics & Computers
Gambling & Betting
Government Organizations
Services & Utilities
Retail
Sociodemographic
Intent
B2B
Interest
Seasonal
Detail Not Available
While both finance and education advertisers invested mainly in sociodemographic segments,
they were also interested in B2B segments.
Automotive advertisers ranked third, purchasing sociodemographic and intent segments.
The length of the bars represents the relative audience data expenditure by advertiser sector compared to the rest. The
bars are then subdivided into the data categories purchased.

25. Southeast Asia

26. Southeast Asia - Sector Spend Index
Which advertiser sectors spent the most on data and which segments are they purchasing
in Q4?
19
100- 200 300 400 500 600 700 800 900
Sociodemographic
Intent
B2B
Interest
Seasonal
Detail Not Available
Electronics & Computers
Finance
Multi-Media
Travel & Leisure
Sports
Education Within the top three spending sectors, advertisers invested heavily in B2B segments, followed
by interest segments.
The electronics & computers sector ranked the highest in data spend across the region, with
advertisers predominantly interested in B2B segments - a trend endemic to this sector.
The finance sector ranked second and while they were interested mainly in B2B and interest
segments, we also observed their interest in sociodemographic segments.
The length of the bars represents the relative audience data expenditure by advertiser sector compared to the rest. The
bars are then subdivided into the data categories purchased.

27. North America

28. North America - Eyeota Growth Index
Which advertiser sectors grew the most in Q4?
20The Eyeota Growth Index tracks individual advertiser sector growth in audience data expenditure from Q3 to Q4 compared to overall quarter on quarter growth.
We observed
within the automotive sector. However, this was
than quarterly average growth
steady growth
significantly lower
The advertisers driving growth within the
Home & Garden and Retail sectors were
newcomers to audience data in Q4, explaining the
significant uplift
Within the Retail sector,
electronic stores and supermarkets were the
in data spendbiggest contributors to growth
The Government Organizations
sector was the only one experiencing
during this quarternegative growth
151,193
27,317
1,101
1,015
285 280
110
44 31 24 16
-17
Home
&Garden
Retail
Travel
&Leisure
Medical
Electronics
&Computers
F&B
Services
&Utilities
Finance
Education
FMCG
Automotive
Government
Organizations
2,000
1,500
1,000
500
0 100

29. North America - Eyeota Price Index
Which sectors placed a premium on targeting data in Q4?
21
Government Organizations
Medical
Automotive
Finance
Electronics & Computers
Education
Travel & Leisure
Services & Utilities
Home & Garden
Retail
FMCG
F&B
Fashion
The Eyeota Price Index tracks the weighted average price of data purchased by each advertiser sector.
268
226
199
169
145
116
108
98
63
62
61
59
38
on audience data, with latter seeking
consumers searching for healthcare plans
Within the Medical sector,
pharmaceutical & insurance companies
placed the highest premium
Both standard & luxury vehicle advertisers
placed a premium on targeting data to
reach potential buyers
Advertisers within the Finance sector
placed a premium on targeting data as
they sought
interested in personal banking as well
as savings & investments
high value clients
100

30. North America - Sector Spend Index
Which advertiser sectors spent the most on data and which segments are they purchasing
in Q4?
22
50,00- 100,00 150,00 200,00 250,00 300,00 350,00
Services & Utilities
Medical
Home & Garden
Finance
Electronics & Computers
FMCG
Retail
Automotive
Government Organizations
F&B
Travel & Leisure
Education
Sociodemographic
Intent
B2B
Interest
Seasonal
Detail Not Available
B2B segments constituted the majority of data spend for both highest spending advertiser sectors.
Within the services & utilities sector, electric utilities advertisers spent the most on data.
Pharmaceutical advertisers spent the most on data within the medical sector.
The length of the bars represents the relative audience data expenditure by advertiser sector compared to the rest. The
bars are then subdivided into the data categories purchased.

31. Advertiser Glossary
For the report, advertisers were categorised anonymously into relevant advertiser sectors.
23
Automotive
Audi
BMW
Fiat
Ford
Honda
Jaguar
Toyota
Lexus
Mercedez Benz
Porsche
Charitable Organization
Breast Cancer Foundation
Doctors of the World
Greenpeace
Habitat for Humanity
Make-A-Wish
Red Cross
Save the Children
UNICEF
World Vision
WWF
Education
Columbia University
Georgetown University
Insead Business School
Montessori Education Center
Singapore Management University
Sussex University
Sydney University
University of Michigan
University of Washington
Vancouver Film School
Electronics & Computers
Apple
Canon
HP
IBM
Intel
Lenovo
Microsoft
Philips
Samsung
Toshiba
F&B
Applebees
Coca Cola
Krispy Kreme
Mcdonald’s
Nespresso
Pepsi
Pizza Hut
Red Bull
Starbucks
Tropicana
Fashion
Burberry
Calvin Klein
Fossil
H&M
Hugo Boss
Levi’s
Ralph Lauren
Tommy Hilfiger
Uniqlo
Victoria’s Secret
Finance
Bank of America
Barclays
CapitalOne
Citibank
Commonwealth Bank
HSBC
JP Morgan
Paypal
Standard Chartered Bank
Visa
FMCG
Danone
Frito-Lay
General Mills
Kelloggs
Loreal
Mondelez/Kraft
Nespresso
Nestle
P&G
Unilever
Gambling & Betting
Betfair
Casino Arizona
Coral
Ladbrokes
Paddy Power
Party Poker
Sandia Resort & Casino
SportsBet
Unibet
William Hill
The below provides examples of the type of advertisers that could be included in each sector and are not reflective of actual advertisers in our database.

32. Advertiser Glossary
For the report, advertisers were categorised anonymously into relevant advertiser sectors.
24
Government Organizations
American Legion
Australian Government
Democratic National Committee
European Commission
Health Department
Health Promotion Board
International Energy Agency
Scottish Government
United Nations
Workforce Development Agency
Home & Garden
American Signature Inc
Bunnings Warehouse
Crate & Barrel
Dulux
Electrolux
Fisher & Paykel
Freedom
Hart Tools
Ikea
SC Johnson
Internet Services
Bing
Chrome
Cisco
Google Maps
Mozilla
Safari
Skype
Wikipedia
Wordpress
Yahoo
Medical
Aetna Group
Aviva
Bayer
British Medical Association
BUPA
HCB Health Hospitals
Novartis
Pfizer
Sacred Heart Hospital
Specsavers
Multi-Media
BBC News
Disney
Financial Times
Guardian News & Media
Huffington Post
Netflix
Sky Sports
Warner Bros
Washington Post
YouTube
Retail
Amazon
Carrefour
Coles
ebay
House of Fraser
Not On The High Street
Sainsbury’s
Toys R Us
Walmart
Whole Foods
Services & Utilities
Cable Vision
DHL
EDF
O2
Royal Mail
Scottish Power
T-Mobile
Verizon
Vodafone
Zoopla
Sports
Adidas
Foot Locker
National Basketball Association
New Balance
Nike
Puma
Reebok
Rugby World Cup
UEFA Champions League
Wimbledon Championships
Travel
Air Berlin
Club Med
Emirate Airlines
Hyatt
Lufthansa
Qantas
Royal Caribbean
Starwood
TripAdvisor
United Airlines
The below provides examples of the type of advertisers that could be included in each sector and are not reflective of actual advertisers in our database.

33. Geographical Definition
Specific countries across various regions included in this report.
25
Asia Pacific
Afghanistan
American Samora
Andorra
Armenia
Australia
Azerbaijan
Bhutan
British Indian Ocean Territory
Brunei Darussalam
Cambodia
China
Christmas Island
Fiji
Georgia
Guam
Hong Kong
India
Indonesia
Japan
Kazakhstan
Korea
Laos
Maldives
Macau
Malaysia
Mongolia
Nepal
New Zealand
Niue
Norfolk Island
Northern Mariana Islands
Pakistan
Palau
Papua New Guinea
Philippines
Pitcairn_Islands
Samoa
Solomon Islands
South Korea
Singapore
Sri Lanka
Taiwan
Tajikistan
Thailand
Timor-Leste
Tokelau
Tonga
Turkmenistan
Tuvalu
Uzbekistan
Vanuatu
Vietnam
Europe
Åland Islands
Albania
Algeria
Austria
Belarus
Belgium
Bosnia and Herzegovina
Bulgaria
Cyprus
Czech Republic
Denmark
Finland
France
Germany
Gibraltar
Greece
Greenland
Hungary
Iceland
Italy
Liechtenstein
Lithuania
Luxembourg
Macedonia
Malta
Monaco
Montenegro
Netherlands
Norway
Poland
Portugal
San Marino
Serbia
Slovakia
Slovenia
Spain
Svalbard And Jan Mayen
Sweden
Switzerland
Turkey
United Arab Emirates
United Kingdom
Ukraine

34. Contact Us
26
s6
Düsseldorf
For more information,
please visit us at:
www.eyeota.com
The human side of data
Singapore – Head Office
12A Upper Circular Road
Singapore 058410
Germany — Berlin Office
Julie-Wolfthorn-Straße 1,
10115 Berlin, Germany
Phone: +49 160 9626 6428
Australia — Sydney Office
Level 5, 46-56 Klippax St Surry Hills,
Sydney, NSW 2010
Phone: +61 2 8005 6009
United Kingdom — London Office
Level 3, 24 Southwark Bridge Road
London Bridge SE1 9HF
Press Contact
Joyce Lin
PR & Communications Manager
Email: jlin@eyeota.com