1.
Schani
Daniel
Bharat
Teoh
Sze
Ming
Nge
Jia
Chen
Tan
Yincy
Simpson
Chin
SCHOOL
OF
ARCHITECTURE,
BUILDING
&
DESIGN
Foundation
of
Natural
Build
Environment
(FNBE)
Introduction
to
Business
[BUS30104]
Submission
date
–
28th
November
2014

2. B.
Objectives
a)
For
this
particular
charity
drive
we
have
decided
to
donate
our
earning
to
the
‘World
Vision’
organization.
We
have
chosen
this
particular
organization,
because
poverty
has
been
one
of
the
longest
problems
that
the
world
has
faced.
We
felt
as
though
it
would
be
the
most
appropriate
cause
to
support
as
everyday
we
see
how
much
food
is
wasted,
by
our
selves
and
the
ones
around
us.
b)
Our
aim
and
target
to
donate
towards
the
organization
was
RM
2500,
which
would
mean
almost
90%
of
target
sales
had
to
be
met,
before
even
thinking
about
achieving
that
target.
c)
http://youtu.be/yV2eBGqv0MM
C.
Target
Market
a)
The
Malaysian
community
consists
of
mainly
3
different
races,
Chinese,
Indian
&
Malay.
Amongst
these
races
the
cultural
differences
are
in
ample
amounts,
in
terms
of
religion
and
way
of
lives.
Furthermore
majority
of
the
students
in
Taylors
are
of
Chinese
origins
(Buddhists
and
Christians),
followed
by
Malays
(Islam)
and
then
Indians
(Christians
and
Hindus).
Assuming
that
even
though
various
nationalities
of
students
attend
Taylors
a
generalized
assumption
can
be
made,
that
most
of
the
student
that
study
at
Taylors
University
are
of
a
middle
or
upper
stage
of
the
socio
economic
scale.
Thus
would
be
financially
stable
to
afford
the
products
that
would
be
sold.
Majority
of
Malaysians
enjoy
eating,
the
diversity
and
availability
in
the
various
types
of
food
sources
that
solidify
the
consensus
that
eating
is
the
number
one
infatuation
that
all
Malaysians
share.
Due
to
the
different
cultural
backgrounds
and
exposure,
this
would
then
mean,
the
type
of
products
being
sold
would
not
only
need
to
satisfy
their
common
needs,
but
also
connect
to
them
in
a
particular
sense
as
well.
However,
having
students,
as
primary
targets
would
imply
that
they
would
be
more
open
and
less
reluctant
to
more
westernize
products.
b)
Cheap
is
the
word
that
stands
out
when
thinking
about
the
masses
in
Malaysia,
this
is
probably
the
most
common
stereotype
that
is
evident
amongst
the
peoples?
Anything
that
is
cheap
is
right,
no
two
ways
about
it.
The
demand
and
supply
that
comes
of
the
lesser
option
is
generally
most
popular.
Other
than
the
obvious
needs
and
wants
that
are
of
basic
clarity.
The
demand
for
products
that
possess
a
great
quality
is
also
a
massive
subjectivity
amongst
the
Malaysians.
c)
Spending
power
is
specific
to
the
area
we
are
planning
to
sell
at,
in
this
instance
the
prescribed
area
would
be
Taylors
University.
Based
on
this
evaluation
and
the
observation
of
the
functions
of
the
commercial
block,
we
noticed
that
students
are
willing
to
spend
a
minimum
average
of
thirty-­‐five
ringgit,
a
day.
Based
on
the
pricing
of
the
various
restaurants

3. around
the
campus,
we
deducted
that
out
of
all
the
restaurants;
the
‘Mamak’
would
be
the
most
cheapest,
it’s
a
fall
back
restaurant
when
students
or
lecturers
are
tight
or
low
on
cash.
Furthermore
the
lecturers
at
Taylors
can
be
seen,
as
top
of
the
spending
chain,
due
to
the
status
of
possessing
a
job,
hence
would
demean
the
greater
and
less
stressful
availability
of
spending
power.
D.
Competition
analysis
Two
main
competitors
would
be
the
businesses
that
are
actually
selling
products
or
distributing
services
that
are
totally
different
as
compared
to
our
products.
The
stall
next
to
us
were
sponsored
massively,
as
they
possessed
a
Coco
Cola
machine
as
well
an
ice
cream
dispenser.
This
would
already
prove
to
be
super
useful
resources
in
the
long
term.
As
the
amount
of
profit
they
made
and
the
customers
they
would
attract
would
be
of
a
wider
base,
due
the
humid/
hot
climate
that
Malaysia
possesses,
it
would
mean,
people
would
automatically
seek,
a
cold
beverage
or
a
cold
dessert
to
sooth
their
warm
conditions.
The
other
group,
that
proved
to
be
a
‘threat’
would
be
the
group
that
was
offering
other
services
that
neither
of
the
other
groups
possessed,
the
availability
of
‘henna’
a
form
of
non
permanent
tattooing
that
is
greatly
popular
amongst
teenagers.
This
would
mean,
that
their
target
market
would
be
more
specific
to
girls,
and
shockingly
a
large
number
of
boys
now
too,
as
they’re
more
willing
to
try
new
things.
However
I
felt
like
due
to
the
fact
that
both
booth
had
more
resources
and
different
services
compared
to
us,
it
also
meant
that,
no
other
groups
actually
sold
what
we
did,
which
were
chicken
floss
tarts,
longan
pudding,
unique
muffins
and
chocolate
chip
cookies.
Their
weaknesses
were
probably
how
they
weren’t
really
able
to
handle
large
number
of
customers
due
to
inexperienced
student
working
at
their
booths.
E.
Product
&
Packaging
For
the
products
of
our
charity
drive,
we
decided
to
sell
tarts,
muffins
and
puddings.
We
initially
thought
of
selling
more
items
such
as
marshmallow
dips
and
drinks
but
we
cut
them
down
to
3
items
in
the
end
that
we
think
would
be
easier
and
could
get
more
respond
from
the
customers.

4. Products
Item
01
|
the
muffins
would
be
our
main
item
sponsored
by
Bake
&
Brew
café
from
Penang.
A
total
of
129
muffins
were
sponsored,
consisting
different
flavours
such
as
red
velvet,
chocolate
chips,
green
tea,
blueberry,
molten
chocolate
and
poppy
seed.
We
think
that
the
muffin
would
get
a
huge
respond
as
who
doesn’t
like
something
sweet
and
easy
to
grab
on
the
go?
And
indeed
it
turned
out
to
be
a
popular
item
at
our
stall.
It
received
a
pretty
good
respond
from
the
customers,
each
praising
the
flavour
and
the
sweetness
that
is
perfect
to
the
point.
Packaging
|
As
for
the
packaging
of
the
muffins,
they
were
individually
packed.
The
packaging
would
attract
customers
as
it
was
being
placed
in
a
transparent
small
packaging

5. bag,
which
shows
those
yummy
looking
muffins.
The
muffins
fit
the
bags
perfectly,
which
give
an
illusion
that
the
sizes
are
quite
huge.
It
also
looks
clean
and
decent
from
our
stall.
Item
02
|
the
chicken
floss
tarts
is
our
second
item.
One
of
our
group
mates,
Simpson
Chin
purchase
stocks
from
his
aunty
with
the
original
price.
It
is
basically
a
tart
with
chicken
floss
fillings.
We
think
that
customers
would
like
it
because
they
are
quite
special;
very
few
people
had
tried
it
before.
It
also
has
a
unique
look.
It
would
definitely
spark
up
passer-­‐by’s
interest.
Packaging
|
There
were
also
two
kinds
of
packaging
for
the
tarts.
For
those
that
are
going
to
be
sold
separately,
we
packed
4
tarts
in
a
bag.
It
was
packed
in
a
transparent
packaging
bag
like
how
the
muffins
were
packed.
As
for
the
second
packaging,
the
tarts
were
packed
in
a
bottle.
The
bottled
packaging’s
are
for
customers
whom
are
interested
to
buy
the
tarts
in
a
huge
and
cheaper
amount.
The
packaging
would
attract
customers
because
they
were
transparent
and
showcased
the
unique
and
appealing
appearance
of
the
tarts.
Potential
customers
would
be
curious
about
it
and
have
a
look
when
they
are
passing
by
our
stall.

6. Item
03
|
the
third
item,
homemade
puddings
sponsored
by
our
fellow
group
mate,
Jason
Nge.
The
puddings
are
longan
flavoured,
with
canned
longan
flesh
in
each
one
of
them.
We
think
that
customers
would
like
it,
as
it
was
chilled
and
lightly
packed,
absolutely
suitable
on
warm
weathered
days.
It
received
quite
a
lot
of
good
feedbacks
and
were
quite
popular
as
it
was
served
chilled
which
cooled
down
people’s
thirst.
Packaging
|
the
puddings
were
packed
in
a
really
simple
packaging
with
no
ornaments
to
bring
out
that
homemade
character.
The
packaging
was
a
transparent
small
container
so
that
customers
could
see
what
it
contains.
Although
it
is
not
fancy
looking
but
it
promoted
a
more
organic
look.
YOUTUBE
VIDEO
LINK:
http://youtu.be/KR4hWBNGygY
https://www.youtube.com/watch?v=mtTKj12rXUU

7.
F.
Pricing
As
for
the
pricing
of
our
items,
Pudding
Muffin
Chicken
Floss
Cookies
Chocolate
Chip
Cookies
S.
Price
RM3.50
RM4.00
RM6.00
RM6.00
Units
142
180
295
55
Rev
RM497.00
RM720.00
RM1,770.00
RM330.00
Pudding
Muffin
Chicken
Floss
Cookies
Chocolate
Chip
Cookies
C.
Price
RM0.25
RM2.90
RM4.75
RM1.80
Units
142
180
295
55
Rev
RM35.50
RM522.00
RM1,401.25
RM99.00
Our
products
are
quite
popular,
as
the
muffins
are
delicious
and
worthy
of
its
price;
the
tarts
are
unique
and
fresh
to
the
customers
as
they
rarely
see
anything
like
it
before;
and
the
puddings
are
chilly
and
yummy;
which
allowed
us
to
set
the
pricing
higher
than
the
unit
cost
price.
We
set
our
pricing
for
all
of
the
products
fairly
and
in
an
acceptable
range,
so
that
customers
would
not
feel
being
cheated
on.
We
also
came
out
with
some
strategies
in
advance
in
case
we
have
difficulty
selling
our
products.
• Sell
our
products
outside
of
campus
to
working
adults
whom
have
the
spending
ability
to
buy
them
• Walk
around
campus
or
offices
and
approach
potential
customers
instead
of
sitting
around
the
stall.
G.
Promotion
a)
Change
for
change.
By
sparing
your
change
into
the
donation
box,
you
can
change
somebody
else’s
life.
b)
Our
2
main
tools
for
promoting
our
products
are
giving
free
samples
of
our
products,
and
also
face-­‐to-­‐face
conversation.
Firstly,
we
gave
free
samples
of
both
our
cookies
by
crushing
them
into
smaller
pieces
and
leave
it
there
on
the
table
for
the
customers
to
try.
This
approach
showed
us
decent
results
as
most
of
the
customers
who
tried
the
samples
bought
our
products.
However,
we
do
have
some
other
customers
who
just
tried
free
cookies
and
walked
away.

8. Secondly,
we
did
face
to
face
conversations.
This
approach
showed
us
great
results
as
most
of
the
customers
do
not
know
what
products
we
were
selling.
By
conversing
with
the
lecturers,
the
students
and
some
of
our
friends,
they
got
to
know
what
we
were
actually
selling
and
adding
on
by
letting
them
try
our
samples,
they
bought
our
products
almost
instantaneously.
Other
than
these
two,
we
did
posters
as
well.
However,
it
was
not
as
effective
as
not
really
a
lot
of
people
were
paying
attention
to
the
boards
behind
us.
c)
We
have
chosen
the
two
main
strategies
because
we
thought
that
it
would
be
easier
if
we
just
communicate
with
our
customers
instead
of
letting
them
discover
us
by
themselves.
We
have
to
be
bold
and
not
be
afraid
of
rejection
in
order
for
the
two
strategies
to
work.
By
approaching
them
and
conversing
with
them,
it
made
them
feel
that
we
are
very
sincere
in
selling
our
products.
Then,
by
letting
the
customers
try
our
products,
it
helped
assuring
the
quality
of
our
product,
and
hence
customers
are
more
willing
to
spend
on
our
products.
H.
Sponsors
a)
For
sponsorship
wise,
we
approached
our
relatives
first,
and
then
we
tried
to
find
sponsorship
from
several
big
corporate
like
for
example
The
Great
Eastern
and
Permasteelisa.
b)
Our
relatives
were
very
enthusiastic
in
donating
some
amount
of
money.
We
targeted
them
because
we
know
them
personally
and
the
chances
of
them
donating
are
higher
than
other
business
groups.
Then,
we
targeted
the
2
big
corporate
because
some
of
our
relatives
are
working
inside
and
so
we
tried
our
luck.
c)
Jason’s
mother
sponsored
all
the
puddings;
also
his
relatives
sponsored
a
total
of
RM650.
Yincy’s
mother
sponsored
a
total
of
RM100
for
the
decorations
and
another
RM300
for
the
tarts.
Then,
Schani
and
his
mother
sponsored
the
chocolate
chip
cookies
and
also
another
RM300
for
the
tarts.
Simpson’s
uncle
sponsored
RM300
for
the
tarts.
And
lastly,
Sze
Ming’s
father
sponsored
all
the
muffins
that
we
sold,
including
the
transportation
fees.
All
monetary
sponsorships
were
done
in
the
form
of
cash.
d)
We
have
to
send
our
official
sponsorship
letter
with
the
Taylor’s
letterhead
to
the
two
corporate.
They
agreed
to
sponsor
quite
a
large
sum
of
money
for
our
group,
however
the
whole
process
would
take
about
3
to
4
months
time,
and
we
do
have
the
privilege
of
time.
Unfortunately,
we
have
to
abort
both
sponsorships.
Then,
for
our
relatives
wise,
some
of
us
talk
to
them
through
phone
calls,
and
some
of
us
asked
for
sponsorship
in
face-­‐to-­‐face
conversation.
K.
Human
Resource
Planning

9. For
our
group,
Jason
was
voted
the
project
manager,
Schani
was
the
accountant,
Yincy
was
in-­‐charge
of
the
advertising,
Simpson
and
Sze
Ming
were
given
the
roles
of
Sales
and
Marketing
supervisors
respectively.
However,
all
of
us
helped
in
promoting
and
selling
our
products.
Jason
did
a
good
job
of
organising
us
as
a
team,
by
teaching
us
what
to
do
so
that
we
can
sell
off
our
products
quickly.
Also,
with
the
tips
given
by
Mr.Jo,
our
sales
increased
in
a
faster
rate.
We
distributed
our
jobs
equally,
so
when
for
example
Simpson
and
Schani
were
selling
the
products
in
the
office,
the
other
3
will
be
looking
after
the
booth
and
vice
versa.
I.
Distribution
a)
We
used
a
vehicle
(car)
that
was
possessed
by
one
of
the
group
mates
to
drive
from
the
suppliers
around
Klang
Valley
and
to
transport
it
back
to
campus.
This
was
highly
efficient
and
productive.
There
was
no
lag
time
and
we
always
opened
out
stall
in
advance.
b)
During
instance
of
bulk
selling,
we
encountered
customers
that
dwell
in
KL,
and
then
we
had
to
transport
the
mass
order
of
chicken
floss
there.
We
did
this
on
time
and
in
sync
with
our
stall
opening
and
closing
timing.
Furthermore
we
took
turns
doing
different
tasks
at
the
booth
this
made
do
the
diverse
tasks
easier.
c)
An
average
number
of
customers
were
actually
approached
and
during
peak
hours,
all
members
were
at
the
booth
to
deal
with
the
large
number
of
people.
However
during
less
stressful
hours,
we
were
able
to
walk
around
to
the
staff
rooms,
lecture
halls
as
well
as
the
commercial
block
to
sell
ours
products.
d)
A
method
used
by
our
booth,
was
through
promotion
using
close
friends,
as
well
the
social
media
such
as
whatsapp,
this
was
our
means
of
communication
with
any
of
the
customers
that
wished
to
order
from
us
or
inquire
about
when
our
booth
would
be
open
next,
etc.

10.
J.
Green
measures
The
products
that
we
had
chosen
as
following:
A) Longan
Pudding:
We
totally
made
it
by
our
own
so
it
considers
as
an
environmentally
product
so
it
didn’t
gives
any
effects
to
our
environment.
B) Chocolate
chip
cookies:
The
ingredients
that
we
bought
in
making
the
cookies
were
Hershey
chocolate
chip
that
made
by
their
own
specific
factories.
So
it
considers
as
un-­‐environmentally
product
so
we
reuse
and
recycle
the
empty
bottles
to
reduce
its
hazardous
effects.
C)
Muffin:
Muffin
was
the
main
product
that
we
sold
for
the
charity
drive
that
sponsored
by
the
Bake
and
Brew
Cafe.
As
it
made
by
machines
that
release
smokes
to
the
environment
so
it
considers
as
un-­‐environmentally
product.
We
had
recycle
the
packaging
box
for
the
environmentally
purpose.
D) Chicken
Floss
Tart:
Is
homemade
by
Simpson’s
aunt
so
it
consider
as
an
environmentally
product
B)
Packaging:
A) Longan
Pudding:
The
packaging
of
the
Longan
Pudding
was
made
by
the
plastic,
which
can
be
reused
and
recycled.
B) Chocolate
chip
cookies:
The
packaging
of
the
chocolate
chip
cookies
was
the
plastic,
which
can
be
reused
and
recycled.
C) Muffin:
The
packaging
of
the
muffin
was
made
by
the
plastic,
which
can
be
reused
or
recycled.
D) Chicken
Floss
tart:
The
packaging
of
the
tart
is
also
made
by
plastic
so
is
also
consider
reusable.
C)
Carbon
footprint
• Use
ice
box
instead
of
refrigerator
to
save
electricity
• Reuse
the
plastic
cups
and
spoons
D)
Product’s
waste
We
had
collected
mostly
of
the
products’
waste
after
finished
by
the
customers
in
a
big
plastic
bag.
The
products’
waste
that
we
had
collected
included
plastic
cups,
and
plastic
spoons.
After
that,
we
threw
the
entire
product’s
waste
into
the
recycle
bin
in
Taylor’s
University
to
be
recycled.

11. E)
Reduce
the
consumption
of
resource
Other
than
that,
our
group
is
pretty
much
environmentally
friendly.
We
take
this
chance
to
reduce
the
consumption
of
resources
like
paper,
water
and
electricity
as
we
used
recycle
paper
for
the
decorations
and
etc.,
and
we
kept
the
water
in
our
icebox
clean
so
we
don’t
have
to
change
it
many
times.
Income
Statement
of
Group
8
(Jason)
Charity
Drive
Event
Revenue
Sales
RM3,317.00
Less:
Cost
of
Goods
Sold
RM2,057.75
Gross
Profit
RM1,259.25
Add:
Donations
&
Sponsorship
RM1,971.00
Adjusted
Gross
Profit
RM3,230.25
Less:
Operating
Expenses
Promotional
Expenses
RM68.25
Stationary
Expenses
RM20.00
Typhoid
Vaccine
Injection
RM300.00
Total
Operating
Expenses
RM388.25
Net
Profit
RM2,842.00
Pudding
Muffin
Chicken
Floss
Cookies
Chocolate
Chip
Cookies
S.
Price
RM3.50
RM4.00
RM6.00
RM6.00
Units
142
180
295
55
Rev
RM497.00
RM720.00
RM1,770.00
RM330.00
Pudding
Muffin
Chicken
Floss
Cookies
Chocolate
Chip
Cookies
C.
Price
RM0.25
RM2.90
RM4.75
RM1.80
Units
142
180
295
55
Rev
RM35.50
RM522.00
RM1,401.25
RM99.00

12.
Sponsorship
Letter

13.
REFLECTION
VIDEO:
http://youtu.be/jZlBuByiHe4
https://www.youtube.com/watch?v=Z2XJvTHODoY
TEMPORARY RECEIPT FROM WORLD VISION