1. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
Foundation in Natural and Built Environment. (FNBE)
Introduction to Business (BUS30104)
Final Project: Charity Drive Event Report
Group members:
1. Chong Jin Feng (Group Leader)
2. Steven Toh Kean Hou
3. Felix Wong Zhi Wei
4. Daniel Thiew Ynn Fon
2. Objectives
a) Your chosen charity organization and the reason(s) that you
are supporting it; &
-After a long research and decision making, we
finally conclude to support Tsu Ji. Tsu Ji is an
international network of volunteers that has been
awarded a special consultative status at the United
Nations Economic and Social Council.
-The very reason is that, whether it's at the hospital,
relief centres or the airport, Tsu Ji are ever ready to
aid either victim or their loved ones. We can see
throughout how they help the flood victims in eight
states in Peninsular Malaysia which happen
recently by distributing food and water in the relief
centres to make sure that the flood victims have
food supplies.
b) The quantifiable objectives that you want to accomplish (e.g.
target donation amount, target sales units, etc.) during the
charity drive event.
We tried our best to get the target donation amount and we
were satisfy and happy that we hit the target with the support
that was voluntary given:
3. -Target donation amount RM1250
-Target sales units 220
-The time and effortto open the stall- 4 to 5 hours per day in a
week
Target Market
1. Our market is made up mostly Taylor’s University
students and staffs. We have students age ranging
from 17 to around 25 years old studying different
courses in the school, such as culinary art, business,
engineering, architecture and design.
2. Also, we have international from different
countries, such as Africa, USA and China. Thus, they
are having different flavor that they like.
3. Nowadays, food that easy to eat and the price are
cheap will attract peoples. So, most of the people
in campuswill buy hotdogs or drink with us
because our drinks are only cost Rm1 for each cup
and Rm4 for a hotdog with bun.
4. John known as a good cooker. People who saw
John in our stall will believe that our foods are
deliciousbecause the hotdogs was fried by John.
5. Mostly, Taylos’s University’s student and stuffs
come from nicer families and bacgrounds. By
average, they will spend up Rm10 to Rm50 per day.
4. Competitions
Competitors
Norweigen Vending Machine
Location Block D, Level 1 Everywhere
What they sell Hot Dog Buns,
Sausage,
Waffle, etc.
Drinks.
strengths and
vulnerabilities
Their food is fresh
as they will cook it
only when you
made an order.
The venue of it has
more peopleflow
and the shop is
very eye-
attracting.
Vending machine
can be found easily
in school and has
more choices of
drinks in the
vending machine.
The price of the
drinks is also
reasonable.
Why would the
customers buy
from them
The stall is a very
long timed stall so
they had built up
trust from
customers and
they have got
The vending
machine is
everywhere in
school compound
and it is easy to find
one and it is easy to
5. Product
We are selling Sausages, Hot Dog Buns and Drinks.
Sausages > Sausages will be sold stick by stick. With any
purchase of sausages we will heat it up before passing them
to the customers as to keep the freshness of the sausage.
Hot Dog Buns > Sausages will be placedinto the hot dog bun
and we will also let them pick the sauces they wanted by
their own choice (Chilli,Ketchup, Mayonnaise).
Drink > Pouring the drinks into a cup and we will always put
the ice dependson what customers need. Before any
purchase we will not pour the drinks into cups to keep the
freshness and cleanlinessof the drinks.
Benefits and features of Sausages, Hot Dog Buns &
Drinks
repetitive
customers.
get drink from the
vending machine.
6. Sausages > There are many flavours of sausages you can find
in our stall (Black pepper, Cheese, Mushroom, Original). It is
special and it is harder to find in other places for the same
price as us.
Hot Dog Buns > As our hot dog buns alwayscomes with set
and a good price and it also has variety on flavour. This food
is always welcomed by lots of peopleas a lot people likes to
eat hot dog and it is a food where you will not be bored of.
Besides that, this food is also a healthy breakfast and it can
fill up your stomach.
Drinks > The drinks that we are selling is not only one type
we had come out with a lot choices of drinks that you can get
in super market but we also allow our customers to mixing
the drinks with their own choice so it unique to provide such
service. The pricing of the drinks is also very reasonable.
Packaging
Materialused for packaging
Hot Dog Bun
(Brown food wrapping paper)
7. - As we will wrap the hot dog bun with this paper and
with a tissue provided.
Sausages
(Satay stick)
- We will sell the sausage with this satay stick as we insert
the satay stick into the hot dog.
(Brown paper bag)
- We will put the sausage into the brown paper bag if
there are multiplepurchase or the customer require.
8. Drinks
(Plastic cup)
- We will pour our drinks into the cup as well as the ice
together with the cover on it, straw will be provided as
well.
Will it attract the customers?
- The looks of the packaging is not that kind of attractive
because we didn’t have any fancy design on the
packaging and it is very plainbut we are mainly focused
on how convenientthe customers can eat our product
and bringing it everywhere without worrying it will fall
off the package. So our packaging is dependson
convenientand easy to carry.
9. Pricing
1.
The table showing our products’ unit selling price and unit
cost price:
Product Popularity
Food is a need for everyone, hot dog bun, sausage, and soft
drink can last long and won’t be expired or turn bad easily
but, it doesn’t mean that we sell the previousday cooked
sausage and sell the next day, we have no chance to do this
because we can surely sell all the sausage that we cooked in
that day. It was quite popularwhile too, mostly of the buyers
are not Malaysianthey came from other country. They can
eat such cheap hot dog where you can’t even find in the
campus. It is worth to spend maximum of RM 5, which
includeHot Dog Bun and Soft Drink.
Strategies for difficulty selling the product
Basicaly we have no face serious diffuclty on selling our
product, the only problem that we faces was, on the first day
No. Types
Unit Cost
Price
Selling
Price
1 Soft Drink RM 0.50 RM 1
2 Hot Dog RM 0.50 RM 2
3
Hot Dog
with Bun RM 1.00 RM 4
10. we didn’texpect that so much people were willingto buy our
product as their breakfast, lunch even their Hi-Tea.
Promotion
A detailedplan of the promotionalstrategies and tools you
will use:
a) Main marketing message:
- The money of the selling product will donate to the
Tzu Chi Foundation
b) 2 main tools for promoting products:
- Hotdog - 1 hotdog for Rm2, 3 hotdogsfor Rm5
- Drinks - Buy 2 or more hotdog with bun will get free a
drinks
Our Poster
11. c) Justification of chosen strategies and tools.
1. To attract more customers
2. To gain more income money
3. Fast to reach the goal of donation money
(RM2,500.00)
4. Change the customers “thought of the expensive
products”
Sponsors
1. In this charity fund raising project, we have collected
Rm1225 in total from sponsors from each group
member’s parent and donation.(Rm800 from
sponsors and Rm425 from donation)All group
members parents were acknowledge of this charity
drive purpose and were informed of the receiver of
these donations– Tzu Chi Foundation.
2. Chong Jin Feng, our group leader is the one who
gotten his sponsorship from Wisdom Y&Y sdn bhd. He
approachedthe boss of Wisdom Y&Y sdn bhd via face
to face meeting and received the sponsorship after a
formal sponsorship letter was issued to the company
after meeting. Before this John has fail to request
sponsorship from Kedai kopi Tong Nam Bee, JianHwa
Hardware and Metro Home Décor.
12. 3. All the donationswere received in cash form and on
the spot.
Distribution
a) How to get the products to your sales location (e.g. the
Lakeside campus, other campuses, shopping malls,
neighborhood, etc.)?
-Basically we bought the food materials and cook it beforehand
and personally bring the food to Lakeside Campus to sell it with
ease.
-We also brought a tray to display our product and carry around
in the other campus such as Sunway and Inti which is in
Subang.
b) How quickly can you deliver the products i.e. do customers
need to wait for their products? How can you minimize the
waiting time?
-We just need to squeeze up some mayonnaise and either
tomato or chili sauce and the customer will have their product.
-Actually there is no particular waiting time for us because the
hotdog buns are cooked beforehand and we can easily sell it
with no trouble.
13. c) How many customers can you reach effectively i.e. getting a
sale, a donation, etc.? This is determined by the number of
sales people you have.
-The customer that we can reach per day are around 40 to 50
people. We are all around every day during that week to
maximize the selling capabilities.
d) Can your customers order your products online? Via phone?
This makes it easier for them to buy your products.
Yes. You can call our phone number to order your required
amount and during that day u call, tomorrow u may get your
product from us at the stall.
Green Measures
a) Are your chosen products made in an environmentally-
conscious manner? If not, how can you reduce/eliminate its
hazardous effects?
-Yes. It is environmental friendly because we cooked it
beforehand without exposing the cooking smoke that will
pollute the environmental air.
b) Is the product packaging environmental-friendly i.e. only
minimal waste created or packaging reusable/recyclable?
-Yes. We only use brown food wrapping paper and plastic cups
for the customer to take around. After finishing their food, they
can just dispose it in the recycle bin which will benefit not only
the janitor but also the environment.
14. c) How do you reduce carbon footprint during the distribution
stage?
-Firstly is eat everything you buy. Secondly is to
reduce food waste which is to sell as much as we
can. Lastly is to buy the materials in local area so
the food won’t be often damaged in transit.
d) How are the product’s wastes managed after use or
consumption?
-There are either consume or wrapped up with the brown food
wrapping paper and dispose it into the nearby trash bin or
recycle bin which is very convenient and won’t get into the
trouble of food stain.
e) What measures can you take to reduce the consumption of
resources like electricity, paper, water, etc. when running the
event?
-Proactively seek to reduce inbound packaging from
suppliers
-Reuse and Recycle as much as possible
-Buy products with high recycled content whenever
we can
Human Resource Planning
1. There are two organizational chart which can be seen below
that indicates we have two roles in this project. Based on the
15. business performance, we have to perform differenttask satisfy
our customer needs.
2. The second organizational chart are refered when
we have our meetings, discussion,buiness report
and etc.
Organization Chart 1 in Buiness Performance
Organization Chart 2 Of the Board
Food Service
(Hotdog Buns)
Assistant
(Felix Wong)
Sales Executive
(Chong Jin Feng)
Drinks Service
Assistant
(DanielTiew)
Sales Executive
(Toh Kean Hou)
Group Leader
(Chong Jin Feng)
Marketing Executive
(Toh Kean Hou)
Sales Executive
(Daniel Tiew)
Accountant
(Felix Wong)
16. Reflection of results
Statement of Income for Group 8
For the event ended 24 JAN 2015
Sales Revenue………………….................... 1912
Less: Cost of goods sold …………………. 267
Gross Profit ………………………….…..…... 1645
Add: Donation & Sponsorship ……………. 1225
Adjusted Gross Profit ………………………. 2870
Less: Operating Expenses
- Typhoid Vaccine Injection...….……………...240
Total Operating Expenses ….…………….. 240
Net Profit……...…....…………..…….………...2630
First of all, we spent Rm400which is half of our sponsor
money to buy sausages, buns, and soft drinks. After
running the business for few days, we earned around
Rm320 a day as revenue. After a discussion, we
decided to use another half of our sponsor to buy more
ingredient for out target purposes. After days of effort,
we finally donated RM 2630 to Tze Chi organization with
a good heart and mindset.
19. Receipt from the charity organization
Executive Summary
MEMBER OF THE GROUP
DanielTiew Felix Vong Steven Toh John
20. Location of sales
1. Taylor’s university
2. Sunway College
3. Inti College
4. Father’s sdn bhd
5. T&G Sdn Bhd
6. Wisdom Y&Y Sdn Bhd
7. Sejati Sdn Bhd
Date summary
Our stall is openedin taylorsfor 4 daysfrom 19th
of Januaryto
23th of January. Where by one of our member will be selling
outside. Since 24th
of January we went outside and sell which
is inti college and sunway college and our father’s company
respectively we ended our sale on 24th
of January. 26th
of
January we went to Tzu Chi Foundation to donate the money
to them.
Location
Our stall is located near student life centre and it is right in
front of juicework. The locationisnot good because it doesn’t
attract much customers there. By shouting and mobile selling
to get back our sales on track.
21. Product of our stall
The mainproductof ourstallisHot Dog Bunsandsausages but
we also provide drinks.
Donation: Tzu Chi Foundation
