Report

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SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
Foundation of Natural Build Environment (FNBE)
Introduction of Business [BUSF0103]
Group Members :
Sim Si Kai (0318609)
Ilhami Ibrahim (0319155)
Chong Wai Loon (0319745)
Karolina Bondarenko (0316354)
Submission Date :
30th January 2015
Lecturer’s Name :
Mr Chang Jau Ho

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Content
Index Page
Objectives 3
Target Market 4
Competition Analysis 5
Product and Packaging 6
Pricing 8
Promotion 9
Sponsor 11
Distribution 12
Human Resource Planning 13
Evaluation of Results 14
Appendix 15

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Objectives
For our lastbusinessprojectwhichisa charity drive, we have decided to donate the amount of
profitwe earnedtothe World VisionOrganization.We chose this organization because World Vision is
an International Christianhumanitarianorganizationdedicatedtoworkingwithchildren and families to
overcome extremepovertyandinjustice.Theyworktopromote humantransformation,seek justice for
the oppressed and demonstrate the love of God for all peoples. World Vision serves all people
regardless of religion, race, ethnicity or gender. We felt that World Vision contributes so much to the
world.Thus,we feel the need thatwe should supportthisorganization by donating all of our profit and
let them make a full use of that money by helping those in need.
Our aim for our charity drive project is to hit the target of RM2500 from profit, donation and
sponsorship. This means that 50% and above of the money has to be from profit and another half of it
will be from sponsorship or donation.
Youtube Link to Our First Visit to Worl Vision Organization:
https://www.youtube.com/watch?v=PubUYkuKCvs

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Target Market
Our booth will be located in Taylor’s University Lakeside Campus, specifically in front of the
StudentLife Centre (SLC). Thisuniversityconsistsof people fromall differentcountriesthatcame togain
knowledge here.There are twotypesof people inauniversity.The first one would be students and the
second type would be lecturers as well as workers. Most of the people in Taylor’s University are
Malaysians. Therefore, they might be interested on the things we are planning to sell.
Based on our research and observation, we have concluded that many students prefer foods
rather than goods. The only food you can get in Taylor’s University are in the commercial block. As for
students,the price range forthe foodin the commercial blockisquite expensive.Forexample,astudent
can get a plate of rice with graviesforthe price of RM13.00. As we are goingtosell food,the price of our
products is half of the ones you can get in the commercial block. Students, lecturers and workers will
pass throughSLC whenevertheywantedto go to the commercial block. This is a very strategic location
to attract all of those people to buy our products. They can get cheaper food, and they do not have to
walk all the way to the commercial block to buy food.
Basedon our studies, studentsoccupies the most percentage among of all the workers and the
lecturers.Studentshave low income,therefore theywouldnot waste their money on expensive foods.
The wise decisionforthemtomake isto choose the cheaperfoodto buy.Theycan choose either to buy
different types of cheap food or buy an expensive meal at the commercial block. As our products are
cheap, they will not hesitate to buy from us.

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CompetitionAnalysis
In the businessindustry,itwouldnotbe called a business without challenges and competitors.
As forour charitydrive event,ourmain competitorare Wei Shan’s and Jit Ying’s group. Wei Shan’s stall
are locatedonthe furtherleftside towards the end of our stall. While Jit Ying’s stall are located on the
opposite of our stall.
Wei Shan’ s group Jit Ying’ s group
Products Nasi lemak, fried rice,
herbal egg
Drinks and mix rice
Strength Located at the 1st
booth facing
the entrance.Wheneverpeople
walkby,theywill see their stall
first. Besides than that, their
price are quite reasonable and
they have a lot of products to
sell.
Located between the main
entrance of student life central
and the bus station. Their rice
consists of vegetable, meat,
and beans. To be compared
with our product which is nasi
lemak, it only consists of rice,
egg, chili sambal, cucumber,
nuts and ikan bilis.
Vulnerability Their group mates did not try
an effort to approach
customers to buy their
products.
The demand are higher than
supply.

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Product and Packaging
We have selectedthreeitemstosell onthe charityweek drive project. The selected food were
Nasi Lemak, Tuna Wraps and Tuna Buns.
The Nasi Lemak was fully sponsored by a restaurant called J Scoozi. It is located in Cyberjaya.
Theyhas agreedto sponsorNasi Lemakforthe whole weekof the charitydrive. The Nasi Lemakconsists
of rice, cucumber, fried egg, ikan bilis, and peanuts. The price that we have agreed to sell for this
productis RM5.00 each.As forthe packaging,the restaurant used a recyclable plastic Tupperware. The
packagingof thisNasi Lemak will attractpeople asit appliesthe conceptof grab andgo. You do nothave
to go through the hassle of unfolding the Nasi Lemak bungkus and you can easily heat it anytime you
want as the packaging used can be heated in the microwave. Besides than that, it is also easy to carry
and hold if you were to buy in a large quantity.
The next product was also fully sponsored by one of our team mates, which is the Tuna Buns.
The tuna buns consists of a bun cut into half, stuffed with spicy or normal mayonnaise tuna in it. The
people will be having the options to choose between the two different fillings. Packaging-wise, the
bakery owner of this tuna buns used the plastic wrap to package the product. This ensures that the
people cansee onthe inside of the producttheyare going to purchase. The concept of grab and go also
applies on this product as it is lightweight and also easy to carry around.
Lastly is our Tuna Wraps. This tuna wraps were made on the spot as for order. As a team, we
make this together. The tuna wrap consists of tuna, mayonnaise, raisins, celery, salads, and onions
wrapped with a thin bread wrap. The packaging of this tuna wrap is after preparing it, we wrap it in a
plastic sheet almost like Subway.

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Pricing
Mainly, our products are nasi lemak. But then we added two more food to balance out
and boosts up our sales. So we decided to go for tuna buns and tuna wraps. The unit selling
price for the nasi lemak would be RM5.00. The original price that we wanted to go for was
RM6.00, but then we realized those people are just students like us. As for the Tuna Buns and
Tuna Wraps, we are selling them at the price of RM3.00.
The unit cost price for the Nasi Lemak would be RM3.00 as told by the restaurant
owner. Whereas for the buns and wraps, the unit cost price would be RM1.50 each. Based on
our studies and observations, our products are quite popular. Everyone knows what a Nasi
Lemak is. But we could not mark up the price as people would not buy it.
Our strategies since day one of selling if we have difficulty selling the products, we
would go around the campus to try and sell it. If it still does not work, we would go outside of
the campus and go to other universities nearby to try and sell our products. We went to quite a
few number of different universities. For some reasons, these strategies would not turn out to
be as expected, we will just be having a food promotion which gives you the opportunity to buy
our products at a very low price.

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Promotion
Our 2 mainskills for promoting our products are that we used face to face conversation and giving
some sample to let people try our products.
 Face to face conversation
We used the face to face conversation because our poster does not attract much people to
come to it. Therefore,we came upwith a plan to approach people by telling them the food we
are selling as well as the charity organization that we are donating to. We found out that our
poster did not speak for itself, and we had to have a conversation with the customers so that
they buy our products.
 Giving free sample
We have decided to give free samples to the head of a company or department to taste. They
will thenconsiderwhethertobuyor not to buyour products.This isby far the most challenging
way to approach people to buy our foods. By doing this method, one of the big companies
which is the PCM Company has agreed to buy a large quantity of Nasi Lemak from us. This has
made our sales better.
We have chosen these two strategies to promote our product because it is easier to
communicate with our customers instead of letting them discover and understand by themselves. By
approachingthemandconversingwiththem, itmakes themfeel thatwe are sincere inselling as well as
promotingourproducts.By givingfree samplestothe customers, it helps to assure them the quality of
our product and the customers are much more willing to buy our products.

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The Poster for Our Booth 1
RM5.00
RM3.00

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Sponsor
As forsponsorship,we managedtogeta few differentsponsorshipfromdifferentpeople. All of
our sponsorsare individualsandnotfrom a big company. We decided to target these people as we are
quite close to them, we know them well and most of them are generous. They also gave the most
support for us in getting this assignment done and by reaching our target.
The main sponsor for our group are from the restaurant owner, who supplies Nasi Lemak
(product) for us every day for one week without having to pay. Other than that, we managed to get a
bakeryownertosupplyuswithTuna Buns (product) forfree.Fortwodays,theysuppliedthe bunsforus
to sell. Besides than that, we managed to get sponsorship from each family which is RM315.00 (cash)
perfamily.Intotal for sponsorship,we earnedRM1260.00. All of the listedsponsorshipsare approached
by telephone calls as well as face-to-face meetings.
Lastlyfor the TyphoidVaccine,we have paidforourselvesasa part of sponsorshiptothe charity
drive and as a contribution to this project.

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Distribution
Because of the foods we sells are nasi lemak, we need keep them fresh and warm. Amy (our
groupaccountant) has no choice butto wake up inthe earlymorning todrive toCyberjayato collect the
nasi lemakfromthe supplier.Afterthat, she will drive all the wayback to Subang Jaya and keep it warm
inher house until itistime tosell,which isat 10:00am in the morning. Wai Loon and Si Kai will stand by
at the roundabout of the Taylor’s University Lakeside Campus to collect from Amy the Nasi Lemak and
prepare to start the business.
As forthe Tuna Buns,for that two particular days which is Wednesday and Thursday, Si Kai will
go to the supplierof the tuna bunsto get them to be sell in our campus. After picking up then buns, he
will come back to campus with Wai Loon to set up the booth. The buns are packaged nicely so it stays
soft and fluffy to eat. All of our food will be well-prepared and packaged, so when the customers
approach, they can get their food straight away. This will not cause any trouble to the customers,
because we know that customers love convenient rather than facing trouble.
Doingthistype of business,we will getrejectedandignoredby the passersby a lot. So, if we do
not approach them first, we will not earn any sales. In order to get the customer’s attention and get
salesor donation,we have toapproach to everysingle people thatpassedbyourstalls.Other than that,
we also went everywhere around campus to sell our products. Whenever we saw someone sitting
outside the open area, we will quickly approached them and ask for donation or do they want to buy
our foods.

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Human Resource Planning
For our group, Sim Si Kai is our leader so he roles as the manager. Amy is the accountant,
Carolina is the marketing supervisors and Wai Loon is the roles of sales. All of us has contributed and
helped in promoting and selling our product. Si Kai did a great job in organizing us as a team. We
distributed our job equally, for example, Si Kai and Wai Loon were selling food at PCM Company,
whereas Amy and Carolina will be in charge of the booth in Taylors. Besides than that, Mr. Joe has
provide us with excellent advises which help us to boosts up our sales.
Si Kai
(Project Manager)
Amy
(Accountant)
Carolina
(Supervisor)
Wai Loon
(Promoter)

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Evaluation of the Results
For this charity drive, we should have started earlier on selling our food to get more
income and profit. The next thing is we should probably choose something fun to sell, for
example like DIY Bracelet or something else but not food as food is very hard to handle. They
have their expiry dates, the food would not last for a day cause it will be spoilt in the evening
and so much more. Besides than that, if we were to sell goods, we can bring forward whatever
that is left for the day to the next day, whereas for food, we cannot do that. But what we did
right on this charity drive is that we choose the best suppliers that can bear with us.

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Reflection Video :
Sim Si Kai – https://www.youtube.com/watch?v=_BwRdvV-gzU
Ilhami Ibrahim – https://www.youtube.com/watch?v=GXccu-Ew2iA
Chong Wai Loon – https://www.youtube.com/watch?v=Tooai-VCBNA
Karolina Bondarenko – https://www.youtube.com/watch?v=yLnXfeP1Kuo

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Appendix
(Refer to Hardcopy- Receipt)

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