The document summarizes and analyzes a radio advertisement by the Metropolitan Police aimed at young people. The ad uses a mix of serious, modern and dramatic styles to warn about the dangers of gangs and getting in trouble with police. It encourages young people to make their own choices rather than join criminal activities. The ad features voices of teenagers and ends with an older police officer speaking more formally. It aims to show that the police are working to make London safer for all, especially young people. Dramatic music and sound effects are used to draw listeners in without being too light or humorous given the topic of crime.

1. The next advertisement that I shall be having a look at is an advert about the metropolitan police I
would say that the style of the advert is a mix between serious , modern and drama . The advert is
used to attempt to show young people about the dangers of gangs and getting into trouble with the
police. It is also trying to tell young people that they do not need to get involved with crime saying
that it is their choice. I think this is quite a good way of trying to get the message out to young
people through the radio this will probably be aired of a radio station that is aimed at the younger
generation such as BBC radio 1 or capital.
There were several voices on the advertisement for the first part of the advert it has teenagers
around the age of 18 to 20 they have people around this age because they are the related age to the
audience that this advertisement is aimed at . The language that is used by these people is informal
with a lot of use of slang .For example the word “blood” is used as a word for meaning friend. Also
during the advert there is cut away to what is happening on the street, the tone of the voice in the
cut away is very angry this is a way of showing that there is a lot of anger on street. It also says a lot
of emotion phases and words that are used to attempt to change the way young people think. At the
end of the of the advert it has an older man who aspires to be associated with the metropolitan
police who ends the advert by telling us a little bit about the police fours .This man speaks in a
formal tone with a stronger confident this is a way of saying that the police fours are strong .
They do have a tagline in the advertisement which is “working together for a safer London ” this is
done to show that this advert is a way the London police this phase is used to show that the
metropolitan police are doing everything that they can to help London to be the safest place it can
be to help everyone including the young who this advertisement is aimed at .Also the company
name was only used at the end of the advertisement once .Also there was no contact information
that was used in the advert this was because the company is Metropolitan police ,They have not
added any contact information because most people already know how to get into contact with the
emergency services and it is also not trying to sell any product so there is no need for contact
information because It is more trying to warn than to sell .
The music in the advert is very sierras with a signal violinist who starts off slow at the begging but as
the advert comes to a closer to the end the pace picks up and starts o get more dramatic and then
cuts off just like a cliff-hanger which is the way the story in the advert ends .There was also some
sound effects that were used to add some tension in the advert such as dogs barking, screeching and
crackling .
From looking at the RACC codes and conventions dose not specified any special things that are
needed for the advert to mention that they are the police or talk about crime so they seem to not
need to change anything about that. There is a mention of death I the advert but the only thing the
RACC specifies about that is that they can’t make any jokes or use humour about death because a lot
of people are sensitive about that.
I think that this is a very good advert .I think that this is a good way to get the word across about
helping young people deal with the problem of gangs and crime in London. I like the way that they
use a story with very dramatic language to make it seem as though it was a movie trailer this was
used to make people focused of the advert without switching station .