product research

1. The purpose of the image is to raise
awareness and it is also to educate people
about what smoking can do. The image is
a negative image is with the numbers its
like a countdown to the end. The text
goes side to side and it starts at the top of
the cigarette and then goes to the
number 1 on the cigarette. There is lots of
white space in the image. It has a website
and phone number so people can get
extra information. The background colour
is a basic colour that allows the text to
stand out. They have a tag line at the
bottom, which is simple but get the point
across. They have put some text in red,
the text also makes a sentence on its own.
Also the text in red is bigger than the
black so it stands out more than the black.
They have made the number in bold
which is the same as the red text. The
font is the same throughout the poster it
changes the size and also it changes the
boldness of some of the text. The tone of
the text is very serious.

2. The text talks about the image. There is lots
of white space in the image. All the text is in
white and is the same font and size. The text
fits in well with the image. They have the
word ‘Smokefree’ to make it stand out from
the rest. This is because they want you to
research into the matter further. The
background of the image has been made
blurry so you can only see the main part of
the image. The images is very negative as it
is showing a person smoking with a
mutation starting to grow it. It is a very
gruesome image but it could work for
people who smoke as they could see how
disturbing the image is and quit smoking
from jus the image. The campaign is aiming
to show the impact of toxic ingredients in
cigarettes can have an effect on you. The
tone of the text is serious and is trying to
show what can happen if you continue to
smoke. It uses words like cancer and
mutation which shows the serious of the
matter.

3. The poster is saying that if you are trying to
die than there are quicker ways to do it
than harming your body and taking the
long slow way. They ask a question to try
and get the viewer more involved in the
poster. The reason of this campaign is to
show that if you smoke that slowly over
time you will die and they are saying that a
bullet will take your life quick but smoking
will take a long period of time in which it
can do lots of things to your body which
can then lead to your death. The words
quick and slow have got a glow to the
words to make them stand out so people
read it and notice it. There is not much text
but what is there gets the point across. The
company phone number and there slogan
at the bottom of the poster. The image is
making a statement showing that both
ways will end your life but one will take less
time than the other. The words under the
image are smaller than the ones in the
image.

4. The first bit of text has been made a lot bigger than
the rest as well as making it bold. They have also
added a smoke feel to the text to make it stand out
even more. The second bit of text is much smaller
but is just as serious as the first line. It is describing
what is happening in the image for the people who
may not know. The text has also been made bold.
This campaign is showing that smokers are not only
having to spend lots of money on there cigarettes
but are also giving something that can cost them
there life in lung cancer. Its saying is $16 worth
getting lung cancer and potentially your life. Having
the quit line at the bottom of the image is trying to
persuade the smoker to quit before it is to late. It
also has the company how made the poster logo.
There is a website you can visit to find more
information especially if this is happening to you.
The tone of the text is scary as this could happen at
any point. You could just be smoking and all of a
sudden this happens. The image is very dark just like
the text but is true at the same time. The
background of the image has been blurred so you
only see the main part of the image.

5. The image within the campaign is very
graphical as it has blood flowing from the
cigarette. The campaign is meant to show
the risks of smoking and shows what can
happen when you do it. The campaign is to
make smokers aware of how much potential
damage they are doing to there lungs every
time the smoke. It is meant to be showing
the toxics from smoking cigarettes entering
the blood. This campaign was aimed at
addicted smokers. The image is very serious
and from a non smoker point of view it is
scary to think that this could happen to
people who do smoke. They have
researched there quote to make sure that is
correct. The text is in the same font and is
the same size except the bit under the
quote. It has the company logo in the
bottom right. The poster is also trying to
show links between smoking and having
strokes. A person who saw this campaign
said she would give up just from looking at
the image.

6. This advertisement explicitly illustrates the
message of quitting smoking. They do this through
the emotion of the character, the symbol of a gun
formed by the cigarettes. The anger and frustration
show on the person and the symbol of the gun
work together to inform the audience that by
smoking you are only killing yourself. It is also
showing that smoking affects your mental state
and only results in madness which you can see
from the image. The image is a scary image but it is
trying to scare people who smoke as it wants
people to stop so making them scared from the
image may lead to them stopping. There are not
many colours in the image except the black
background and the colour of the t-shirt the
person is wearing. But the black background makes
sense as it fits in with what the image is trying to
portray. It makes you feel a sense of nothingness.
The bold contact number of the quit line. It stands
out and is made clear for people to see. They also
have there logo at the bottom. Under the logo is
the website that you can visit for more
information.

7. This campaign promotes blindness from
smoking. The image of the eye, bright red and
bold message at the top, the statics and the
bolded quit line information are all
characteristics and features of this
advertisement that work together to imply the
message. The quote on the top is backed up by
the image to further explain to the audience
what can happen to you if you don’t stop
smoking. The statistics also inform the viewer
about the consequences of blindness which is
cause by smoking. They have made the email
address in bold to make it stand out. This poster
compared to the other ones I have looked at has
more text and is not just about the image but
about the text as well. The text is clear and easy
to read in a font that is easy to read. All the text
is in the same font just some is bold and bigger.
They have made the word can bigger to make it
stand out. Also using the colour red which is
seen as danger fits in well with the poster. As It
is trying to show the dangers of smoking so
using the colour red does that well.

8. The purpose of this poster is to say that every
breath you take will take your life. From the image
you can see lots of cigarettes in the hand. On his
hand it says R.I.P which relates to all the cigarettes
in his hand. The purpose is to try to tell smokers
that with every cigarette you will have one less
breath to breathe. This is aimed at teenagers as
the people who made the campaign observed that
most people who smoke at teenagers at
schools/colleges. It is trying to show teenagers the
consequences of smoking. The text is small but is
all in the same font as has been made bold. Also it
starts bright but the further through the statement
it becomes darker to fit in with the theme as at the
start your fine and then it starts to get worse and
eventually can lead to your death. The company’s
logo is on the poster. The R.I.P is written in the ash
from the cigarettes it is also over his hands. This is
to make it stand out and makes it look serious
compared to the text at the bottom and also it is a
lot bigger compared to the other text. They are
trying to raise awareness as well in this poster as
they are trying to inform you about what smoking
can do if you don’t quit.

9. The purpose of this poster is to show that
smoking will consume you and eventually it will
cost your life. The first quote has parts of the
letters missing which fits in well with the poster
as it is like the smoke it taking away parts of the
words as well as your life. It is also in bold and
is big so it stands out. The text at the bottom is
in the same font and bold but is smaller. The
stat at the bottom is very worrying for a person
not only the amount of cigarettes but also they
price you are paying for that many when you
could be spending on more important things.
The company logo is on the poster so that you
can check them out. The person face of the
cigarette changes the smaller the cigarette
goes. It starts with a fine face but when it is lit
it becomes more concerned. With the smoke
coming of the top the face becomes worried
that something bad is happening and then
finally the face looks scared and looks like they
are running out of time. Also the cigarettes
show a story as well as each one gets smaller it
is like a person life with each one they take
there life becomes shorter.

10. This poster is about how second smoke can harm
children. It shows it by having a hand of smoke
gripping hold of the child. Also the child has bruises
on his arms to show that he is not happy and is being
harmed in some way. The colour of the shirt is the
same colour as the smoke hand this could represent
that the child is inhaling the smoke and his chest is
being infected by tons of smoke and it is having an
effect on the child. The child also looks scared and
worried but he also looks lost meaning that he
doesn’t know what to do and how to stop the pain.
He looks like he is helpless. On the poster there is the
company logo in the top right corner and there is
also a logo in the bottom right as well. They have
been put in a brighter shade of white to make them
stand out more to the regular text. The text is all in
the same font but some is bigger like the title of the
text and also the word breathe is made bigger to
make it stand out next to the phone number at the
bottom. With the phone number there is a website
address for people to go to find more information.
They start the text with a fact to get the attention of
the viewer. The grey background fits in well with the
colour of the smoke.