Meterds
•Download as DOCX, PDF•
0 likes•66 views
This document defines and provides examples of different types of radio news programs based on their target audience and scope. It discusses how BBC1 aims their news at a younger audience while BBC4 targets an older demographic. It also covers public service news aimed at informing the general public, commercial news focused on business and products, community news on local issues, small-scale news for specific audiences, local news only aired locally, regional news within a certain area, national news across an entire country, and international news delivered via internet, satellite, or cable that addresses global affairs.
Report
Share
Report
Share
Recommended
Meterds
This document discusses different types of news broadcasts and their target audiences:
1) Public service news focuses on information important for public safety and is accessible to all, such as wartime updates.
2) Commercial news revolves around business and products, targeting those interested in sales like young adults for new electronics.
3) Community news is locally focused on a specific area, aiming to inform all area residents about local issues.
Holistic Media Planning
This document discusses holistic media planning and leveraging the overall media mix. It notes that on average, communications channels used in effectiveness award entries has increased from four to six channels in just two years. It also discusses the changing media landscape and ecosystem. Different channels can carry different types of influence and there is a law of diminishing returns between channels. New forms of planning consider fragmentation of media consumption and target people based on how deeply they engage with different media. Successful campaigns featured in the document had integrated plans across television, websites, product placement and other channels.
Media landscape updater 2011
This document provides a summary of the Polish media landscape and advertising market updates. It discusses trends in various media channels including TV, print, outdoor, and digital from January to July 2011. TV advertising minutes sold reached a record high in week 24, while print investments increased over 10% year-over-year. The top three advertising sectors were food, medicine, and telecommunications. Major players in outdoor advertising saw their market shares consolidate further.
Bauer
Bauer media is a major international media group that produces over 300 magazines in 15 countries as well as online, TV, and radio stations. Specifically, Bauer produces popular magazines such as Kerrang!, Q, Closer, Gazia, and Heat. The document discusses choosing Bauer to distribute a proposed new RnB magazine because Bauer has extensive distribution networks, advertising opportunities through its radio and TV properties, and experience producing popular music magazines, although none focused on RnB.
Bauer media
Bauer Media is a large UK media company that reaches over 25 million consumers. It publishes many magazine brands such as Heat, KISS, and Grazia. Bauer Media also has radio stations and digital/TV products. It aims to attract a diverse audience through its variety of magazines that cover different interests. While Bauer Media distributes the music magazine Mojo, it does not currently distribute any magazines in the same pop music genre that the author's proposed magazine is in. Distributing the author's magazine could help Bauer Media expand its audience and connect that magazine to Bauer's radio stations playing similar music genres.
Evaluation question 3
IPC Media would be the best publisher for the author's new magazine because:
1) IPC publishes magazines monthly like the author's magazine, while Bauer already publishes similar rap/hip-hop magazines.
2) IPC's only similar magazine, NME, has a different focus than the author's, reducing competition.
3) Publishing with IPC would introduce more variety to their brand and reach new audiences, increasing profits.
Music Magazine Industry
Bauer Media, IPC Media, and Future Plc are three major UK music magazine publishers. Bauer Media produces magazines like Kerrang!, Q, and Mojo that focus on rock music and target 16-30 year old audiences. IPC Media produces magazines such as NME and Uncut that also focus on rock music and target mainstream audiences. Future Plc produces magazines across various music genres including music making/listening that target more niche audiences. The publishers use their various media platforms to promote their magazines and increase readership.
Media plan for rupa frontline
A college assignment where I created a media plan for Rupa Frontline to advertise in Uttar Pradesh and Bihar
Recommended
Meterds
This document discusses different types of news broadcasts and their target audiences:
1) Public service news focuses on information important for public safety and is accessible to all, such as wartime updates.
2) Commercial news revolves around business and products, targeting those interested in sales like young adults for new electronics.
3) Community news is locally focused on a specific area, aiming to inform all area residents about local issues.
Holistic Media Planning
This document discusses holistic media planning and leveraging the overall media mix. It notes that on average, communications channels used in effectiveness award entries has increased from four to six channels in just two years. It also discusses the changing media landscape and ecosystem. Different channels can carry different types of influence and there is a law of diminishing returns between channels. New forms of planning consider fragmentation of media consumption and target people based on how deeply they engage with different media. Successful campaigns featured in the document had integrated plans across television, websites, product placement and other channels.
Media landscape updater 2011
This document provides a summary of the Polish media landscape and advertising market updates. It discusses trends in various media channels including TV, print, outdoor, and digital from January to July 2011. TV advertising minutes sold reached a record high in week 24, while print investments increased over 10% year-over-year. The top three advertising sectors were food, medicine, and telecommunications. Major players in outdoor advertising saw their market shares consolidate further.
Bauer
Bauer media is a major international media group that produces over 300 magazines in 15 countries as well as online, TV, and radio stations. Specifically, Bauer produces popular magazines such as Kerrang!, Q, Closer, Gazia, and Heat. The document discusses choosing Bauer to distribute a proposed new RnB magazine because Bauer has extensive distribution networks, advertising opportunities through its radio and TV properties, and experience producing popular music magazines, although none focused on RnB.
Bauer media
Bauer Media is a large UK media company that reaches over 25 million consumers. It publishes many magazine brands such as Heat, KISS, and Grazia. Bauer Media also has radio stations and digital/TV products. It aims to attract a diverse audience through its variety of magazines that cover different interests. While Bauer Media distributes the music magazine Mojo, it does not currently distribute any magazines in the same pop music genre that the author's proposed magazine is in. Distributing the author's magazine could help Bauer Media expand its audience and connect that magazine to Bauer's radio stations playing similar music genres.
Evaluation question 3
IPC Media would be the best publisher for the author's new magazine because:
1) IPC publishes magazines monthly like the author's magazine, while Bauer already publishes similar rap/hip-hop magazines.
2) IPC's only similar magazine, NME, has a different focus than the author's, reducing competition.
3) Publishing with IPC would introduce more variety to their brand and reach new audiences, increasing profits.
Music Magazine Industry
Bauer Media, IPC Media, and Future Plc are three major UK music magazine publishers. Bauer Media produces magazines like Kerrang!, Q, and Mojo that focus on rock music and target 16-30 year old audiences. IPC Media produces magazines such as NME and Uncut that also focus on rock music and target mainstream audiences. Future Plc produces magazines across various music genres including music making/listening that target more niche audiences. The publishers use their various media platforms to promote their magazines and increase readership.
Media plan for rupa frontline
A college assignment where I created a media plan for Rupa Frontline to advertise in Uttar Pradesh and Bihar
Q3
Bauer Media would be well-suited to distribute the author's music magazine because Bauer distributes major music magazines like Q and Kerrang! that influenced the author's magazine. Bauer claims to reach over 19 million UK adults weekly and offers over 300 magazines in 15 countries as well as online, TV, and radio stations. IPC is also a potential distributor as it focuses on lifestyle magazines and reaches 26 million UK adults through its magazines and 25 million global users monthly online. However, the author concludes that Bauer Media would be a better fit given its specialization in media, TV, and radio aligns more closely with the author's target audience of people interested in media and music.
Evaluation question 3
Bauer Media would be a suitable institution to distribute the hip hop music magazine because they reach many UK adults across multiple media platforms and adding this genre would attract more young readers. Bauer does not currently have any hip hop magazines like Smash Hits, Kerrang, and Q. Distributing the new magazine through Bauer could encourage them to start a hip hop radio station and increase overall sales. IPC Media would also be a good choice as the UK's leading publisher selling over 350 million copies annually. While they only offer rock magazines like NME and Uncut, distributing a hip hop title would target a wider 16-26 audience and not compete directly with existing genres. IPC's supermarket partnerships would widely expose the new magazine to potential
Radio advertising
Radio advertising is a complement of advertising by radio arrangement at nominal Print advertising.Advertising in radio locates your vital messages during advertising by radio by suggest rational radio advertising price
Evaluation Question 3
The document discusses the target demographics and distribution of a local radio news bulletin in the Brent and Westminster boroughs of London. It notes the bulletin will focus on locality, employment, and English language to be relevant to residents, jobs, and understandability. National organizations like the BBC and IRN supplement local stations with automatically distributed news relevant to each area. A variety of genres like sports, politics and entertainment should be covered to appeal to different listener preferences.
Research into magazine publishers
The document discusses two major magazine publishers in the UK - IPC Media and Bauer. IPC Media was founded in 1958 and publishes over 60 brands that are popular internationally, including NME, Nuts, and Marie Claire. IPC has a readership of around 26 million in print and 20 million online in the UK. Bauer Media is part of the larger Bauer Media Group and is Europe's largest privately owned publishing group. It publishes over 300 magazines in 15 countries, including Closer, Heat, and FHM. Bauer also owns various TV and radio stations. It has a readership of over 19 million in the UK. The document concludes by stating the author would choose Bauer to publish their new music magazine due to Bauer's larger international
Media institiutions
Media institutions like IPC Media and Baur Media are large companies that distribute entertainment content and information through magazines and digital platforms. Both companies specialize in distributing music magazines, with IPC Media publishing NME and Uncut that engage millions of UK adults each week, while Baur Media reaches over 19 million UK adults weekly through their 80 brands spanning various genres. Baur Media would be a good choice to distribute a new music magazine as they have experience in similar genres through publications like Q Magazine and also have a wide multi-platform reach.
Question 3
Bauer Media would be the ideal institution to distribute my electronic music magazine product because they have extensive experience in the music industry but have not yet published an electronic music magazine. Distributing with Bauer would allow me to access new audiences and take advantage of their wide range of advertising platforms including TV, radio, and social media. Their large existing magazine brands also provide opportunities to advertise "The Drop" magazine on a global scale to gain widespread recognition and readership.
Meterds
This document discusses different types of news broadcasts and their target audiences:
1) Public service news focuses on information important for public safety and is accessible to all, such as wartime updates.
2) Commercial news revolves around business and products, targeting those interested in sales like young adults for new electronics.
3) Community news is locally focused on a specific area, aiming to inform all area residents about local issues.
Final proposal
The document outlines Emily Judge's proposal for a factual news program called "News Wave" that will provide daily impartial reporting on important issues. It will focus on informing viewers ages 15-30 about a recent stabbing in Eastcote through studio segments and field interviews. The program will air once daily on the "Daily Polygon" channel and stand out by taking an unbiased approach to reporting the news.
Related to audience
The document discusses different types of news based on the target audience:
- Public service news covers political and worldwide events and is presented formally on BBC Radio 4 but informally on BBC Radio 1.
- Commercial news depends on the advertiser and includes car advertisements.
- Community stations like Salford City Radio focus on local news and sports.
- Small-scale stations at colleges cover news specific to that college.
- Regional stations like BBC Radio Manchester discuss national, local, and regional news with presenters using local accents.
- National news appears on major stations and discusses politics, business, and international stories without strong accents.
Related to audience
There are several types of news presented on radio stations based on their target audience:
1. Public service news found on stations like BBC covers broadly interesting political and world events for a general audience.
2. Commercial news announces new products or business updates.
3. Community stations focus on local news, events, and sports for a small, local listener base.
4. Small-scale stations like college radio limit coverage to topics immediately relevant to the school.
History of Advertisements
The first paid TV advertisement aired in the United States in 1941, when Bulova paid $4-9 to display a clock with the phrase "Bulova Watch Time" during a baseball game. The United Kingdom aired its first TV ad in 1955. Initially, only large companies could afford to advertise on TV. By the early 1990s, smaller local businesses could also create and run local cable TV ads. As TV advertising became more popular over time, the costs increased and the most expensive advertising slots were between 8-11pm. Advertisements have also been banned after airing if they did not meet standards, such as cigarette ads in 1971.
Pr7 starter task
Commercial radio stations generate revenue through advertising sales to pay business expenses and make a profit. They program specific formats to attract large audiences and charge higher advertising rates. In contrast, the BBC is publicly funded through television license fees and provides national and local radio stations across different genres. Not-for-profit community radio stations focus on local content and issues to serve their specific communities. Independent production companies can produce radio programs through competitive tenders or by directly pitching ideas to broadcasters like the BBC.
Advertising Industry Analysis + Ogilvy And Mather Report
Strategic analsyis on Advertising Industry. Ogilvy And Mather Presence in industry.pestle analysis of advertising industry. porter five forces for advertising industry. Future strategies for Ogilvy and Mather Worldwide. Internal analysis of Ogilvy And Mather.
Revision unit8
The document discusses public service broadcasting versus private ownership of media. It provides background on public service broadcasting in the UK, noting that the BBC is funded by television license fees rather than advertisements. It outlines pros and cons of the public service model, such as not having to rely on ads but being subject to government control. The document also covers cross-media ownership and consolidation trends in the industry. It analyzes laws and acts related to broadcasting in the UK such as the Broadcasting Act 1990, Films Act 1985, Human Rights Act, and Libel Law.
Lo1 commercial/private
The private sector involves companies that operate independently from the government for profit. The largest private sector company discussed is the BBC, which was founded in 1927 and is publicly owned but independent of government. It relies on public funding through television licensing fees. Commercial sector companies include Sky and ITV, which generate profit through advertising and subscription services. They are structured according to regulatory bodies like Ofcom and financed through various revenue streams like licensing fees and merchandise sales. Integration, diversification, and globalization allow companies to expand their business models and reach wider audiences, but can also impact jobs and competition between companies.
TV advertisements
Television advertising involves companies paying broadcasters to air promotional messages. The first TV ad aired in 1941 costing $9 for 20 seconds. By the late 1940s, many businesses were using TV ads to reach large audiences. There are typically 12 categories of TV ad formats identified by research. TV ads aim to be memorable through songs, humor, animation or slogans. Production costs and airing prices vary significantly depending on the market, program, and length, with U.S. Super Bowl ads costing over $3 million for 30 seconds.
Unit 3 revision
This document provides information about an exam on media industries that covers five sections: Audiences and Media Products, Ownership, Control and Finance, Working Practices and Job Roles, Regulation and Ethical/Legal Constraints, and Technological Developments. It details the format of Section A, which includes short answer questions on the five sections for two media industries, television and print. It provides examples of question types and formatting. It also gives examples of issues covered for each section, such as research methods, scheduling, and ownership models for different media companies.
Revision
This document provides information about an exam on media industries that covers five sections: Audiences and Media Products, Ownership, Control and Finance, Working Practices and Job Roles, Regulation and Ethical/Legal Constraints, and Technological Developments. It details the format of Section A, which includes short answer questions on the five sections for two media industries, television and print. It provides examples of question types and formatting. It also gives examples of issues covered for each section, such as research methods, scheduling, and ownership models for different media companies.
Group 2 T V Ads
Television advertising involves companies paying broadcasters to air promotional messages. The first TV ad aired in 1941 in the US. By the late 1940s, many businesses were using TV ads to reach large audiences. There are typically 12 categories of TV ad formats. TV ads aim to be memorable through songs, humor, animation or slogans. Regulations limit ad time per hour. Production costs and airing prices vary significantly between countries and programs.
Task 6 - BBC
Rating wars occur when media companies compete for viewers by broadcasting similar programs at the same times. This causes clashes as companies try to attract audiences, sponsors, and advertisers [1]. BARB measures television ratings in the UK and provides data to advertisers on viewership demographics, helping advertisers target specific audiences [2]. Technologies have changed viewing habits as people can now watch programs online or on mobile devices instead of just live TV, though this has also led to issues like piracy reducing company profits [3].
Task 6
The document discusses several key issues related to TV ratings and competition between channels:
1) Rating wars occur as channels battle for viewers during primetime by airing their most popular shows. Recent examples include competitions between BBC and ITV shows like Strictly Come Dancing and The X-Factor.
2) Primetime is very important for attracting advertisers, as they pay more to advertise during highly-viewed shows. Commercial channels rely more heavily on advertising revenue.
3) New technologies like on-demand viewing and streaming services have impacted ratings by allowing audiences to watch when they want. This threatens public broadcasters like BBC that rely on license fees.
More Related Content
What's hot
Q3
Bauer Media would be well-suited to distribute the author's music magazine because Bauer distributes major music magazines like Q and Kerrang! that influenced the author's magazine. Bauer claims to reach over 19 million UK adults weekly and offers over 300 magazines in 15 countries as well as online, TV, and radio stations. IPC is also a potential distributor as it focuses on lifestyle magazines and reaches 26 million UK adults through its magazines and 25 million global users monthly online. However, the author concludes that Bauer Media would be a better fit given its specialization in media, TV, and radio aligns more closely with the author's target audience of people interested in media and music.
Evaluation question 3
Bauer Media would be a suitable institution to distribute the hip hop music magazine because they reach many UK adults across multiple media platforms and adding this genre would attract more young readers. Bauer does not currently have any hip hop magazines like Smash Hits, Kerrang, and Q. Distributing the new magazine through Bauer could encourage them to start a hip hop radio station and increase overall sales. IPC Media would also be a good choice as the UK's leading publisher selling over 350 million copies annually. While they only offer rock magazines like NME and Uncut, distributing a hip hop title would target a wider 16-26 audience and not compete directly with existing genres. IPC's supermarket partnerships would widely expose the new magazine to potential
Radio advertising
Radio advertising is a complement of advertising by radio arrangement at nominal Print advertising.Advertising in radio locates your vital messages during advertising by radio by suggest rational radio advertising price
Evaluation Question 3
The document discusses the target demographics and distribution of a local radio news bulletin in the Brent and Westminster boroughs of London. It notes the bulletin will focus on locality, employment, and English language to be relevant to residents, jobs, and understandability. National organizations like the BBC and IRN supplement local stations with automatically distributed news relevant to each area. A variety of genres like sports, politics and entertainment should be covered to appeal to different listener preferences.
Research into magazine publishers
The document discusses two major magazine publishers in the UK - IPC Media and Bauer. IPC Media was founded in 1958 and publishes over 60 brands that are popular internationally, including NME, Nuts, and Marie Claire. IPC has a readership of around 26 million in print and 20 million online in the UK. Bauer Media is part of the larger Bauer Media Group and is Europe's largest privately owned publishing group. It publishes over 300 magazines in 15 countries, including Closer, Heat, and FHM. Bauer also owns various TV and radio stations. It has a readership of over 19 million in the UK. The document concludes by stating the author would choose Bauer to publish their new music magazine due to Bauer's larger international
Media institiutions
Media institutions like IPC Media and Baur Media are large companies that distribute entertainment content and information through magazines and digital platforms. Both companies specialize in distributing music magazines, with IPC Media publishing NME and Uncut that engage millions of UK adults each week, while Baur Media reaches over 19 million UK adults weekly through their 80 brands spanning various genres. Baur Media would be a good choice to distribute a new music magazine as they have experience in similar genres through publications like Q Magazine and also have a wide multi-platform reach.
Question 3
Bauer Media would be the ideal institution to distribute my electronic music magazine product because they have extensive experience in the music industry but have not yet published an electronic music magazine. Distributing with Bauer would allow me to access new audiences and take advantage of their wide range of advertising platforms including TV, radio, and social media. Their large existing magazine brands also provide opportunities to advertise "The Drop" magazine on a global scale to gain widespread recognition and readership.
What's hot (7)
Similar to Meterds
Meterds
This document discusses different types of news broadcasts and their target audiences:
1) Public service news focuses on information important for public safety and is accessible to all, such as wartime updates.
2) Commercial news revolves around business and products, targeting those interested in sales like young adults for new electronics.
3) Community news is locally focused on a specific area, aiming to inform all area residents about local issues.
Final proposal
The document outlines Emily Judge's proposal for a factual news program called "News Wave" that will provide daily impartial reporting on important issues. It will focus on informing viewers ages 15-30 about a recent stabbing in Eastcote through studio segments and field interviews. The program will air once daily on the "Daily Polygon" channel and stand out by taking an unbiased approach to reporting the news.
Related to audience
The document discusses different types of news based on the target audience:
- Public service news covers political and worldwide events and is presented formally on BBC Radio 4 but informally on BBC Radio 1.
- Commercial news depends on the advertiser and includes car advertisements.
- Community stations like Salford City Radio focus on local news and sports.
- Small-scale stations at colleges cover news specific to that college.
- Regional stations like BBC Radio Manchester discuss national, local, and regional news with presenters using local accents.
- National news appears on major stations and discusses politics, business, and international stories without strong accents.
Related to audience
There are several types of news presented on radio stations based on their target audience:
1. Public service news found on stations like BBC covers broadly interesting political and world events for a general audience.
2. Commercial news announces new products or business updates.
3. Community stations focus on local news, events, and sports for a small, local listener base.
4. Small-scale stations like college radio limit coverage to topics immediately relevant to the school.
History of Advertisements
The first paid TV advertisement aired in the United States in 1941, when Bulova paid $4-9 to display a clock with the phrase "Bulova Watch Time" during a baseball game. The United Kingdom aired its first TV ad in 1955. Initially, only large companies could afford to advertise on TV. By the early 1990s, smaller local businesses could also create and run local cable TV ads. As TV advertising became more popular over time, the costs increased and the most expensive advertising slots were between 8-11pm. Advertisements have also been banned after airing if they did not meet standards, such as cigarette ads in 1971.
Pr7 starter task
Commercial radio stations generate revenue through advertising sales to pay business expenses and make a profit. They program specific formats to attract large audiences and charge higher advertising rates. In contrast, the BBC is publicly funded through television license fees and provides national and local radio stations across different genres. Not-for-profit community radio stations focus on local content and issues to serve their specific communities. Independent production companies can produce radio programs through competitive tenders or by directly pitching ideas to broadcasters like the BBC.
Advertising Industry Analysis + Ogilvy And Mather Report
Strategic analsyis on Advertising Industry. Ogilvy And Mather Presence in industry.pestle analysis of advertising industry. porter five forces for advertising industry. Future strategies for Ogilvy and Mather Worldwide. Internal analysis of Ogilvy And Mather.
Revision unit8
The document discusses public service broadcasting versus private ownership of media. It provides background on public service broadcasting in the UK, noting that the BBC is funded by television license fees rather than advertisements. It outlines pros and cons of the public service model, such as not having to rely on ads but being subject to government control. The document also covers cross-media ownership and consolidation trends in the industry. It analyzes laws and acts related to broadcasting in the UK such as the Broadcasting Act 1990, Films Act 1985, Human Rights Act, and Libel Law.
Lo1 commercial/private
The private sector involves companies that operate independently from the government for profit. The largest private sector company discussed is the BBC, which was founded in 1927 and is publicly owned but independent of government. It relies on public funding through television licensing fees. Commercial sector companies include Sky and ITV, which generate profit through advertising and subscription services. They are structured according to regulatory bodies like Ofcom and financed through various revenue streams like licensing fees and merchandise sales. Integration, diversification, and globalization allow companies to expand their business models and reach wider audiences, but can also impact jobs and competition between companies.
TV advertisements
Television advertising involves companies paying broadcasters to air promotional messages. The first TV ad aired in 1941 costing $9 for 20 seconds. By the late 1940s, many businesses were using TV ads to reach large audiences. There are typically 12 categories of TV ad formats identified by research. TV ads aim to be memorable through songs, humor, animation or slogans. Production costs and airing prices vary significantly depending on the market, program, and length, with U.S. Super Bowl ads costing over $3 million for 30 seconds.
Unit 3 revision
This document provides information about an exam on media industries that covers five sections: Audiences and Media Products, Ownership, Control and Finance, Working Practices and Job Roles, Regulation and Ethical/Legal Constraints, and Technological Developments. It details the format of Section A, which includes short answer questions on the five sections for two media industries, television and print. It provides examples of question types and formatting. It also gives examples of issues covered for each section, such as research methods, scheduling, and ownership models for different media companies.
Revision
This document provides information about an exam on media industries that covers five sections: Audiences and Media Products, Ownership, Control and Finance, Working Practices and Job Roles, Regulation and Ethical/Legal Constraints, and Technological Developments. It details the format of Section A, which includes short answer questions on the five sections for two media industries, television and print. It provides examples of question types and formatting. It also gives examples of issues covered for each section, such as research methods, scheduling, and ownership models for different media companies.
Group 2 T V Ads
Television advertising involves companies paying broadcasters to air promotional messages. The first TV ad aired in 1941 in the US. By the late 1940s, many businesses were using TV ads to reach large audiences. There are typically 12 categories of TV ad formats. TV ads aim to be memorable through songs, humor, animation or slogans. Regulations limit ad time per hour. Production costs and airing prices vary significantly between countries and programs.
Task 6 - BBC
Rating wars occur when media companies compete for viewers by broadcasting similar programs at the same times. This causes clashes as companies try to attract audiences, sponsors, and advertisers [1]. BARB measures television ratings in the UK and provides data to advertisers on viewership demographics, helping advertisers target specific audiences [2]. Technologies have changed viewing habits as people can now watch programs online or on mobile devices instead of just live TV, though this has also led to issues like piracy reducing company profits [3].
Task 6
The document discusses several key issues related to TV ratings and competition between channels:
1) Rating wars occur as channels battle for viewers during primetime by airing their most popular shows. Recent examples include competitions between BBC and ITV shows like Strictly Come Dancing and The X-Factor.
2) Primetime is very important for attracting advertisers, as they pay more to advertise during highly-viewed shows. Commercial channels rely more heavily on advertising revenue.
3) New technologies like on-demand viewing and streaming services have impacted ratings by allowing audiences to watch when they want. This threatens public broadcasters like BBC that rely on license fees.
LO1 commercial/private
The private sector involves for-profit companies and is the largest source of jobs. The BBC is a major private sector company in the UK funded through television licenses. It was founded in 1927 and has over 20,000 employees. The commercial sector is funded through advertising and seeks to generate profits through programming, merchandise, and other means. Major commercial sector companies include Sky, ITV, and Channel 4. These companies utilize diversification, cross-media ownership, and other strategies to expand their business and revenues. The impacts of these large media companies can be significant on both consumers and competitors.
Media timeline tv sponsorships
TV sponsorships began in the 1950s when companies like Kraft and Colgate sponsored entire programs to advertise their products. In the 1960s, programs moved to multiple short sponsors per break instead of one long-term sponsor. Tobacco advertising was banned in 1971 due to health concerns. In the 1980s, cartoons advertising toys became popular sponsors aimed at children. Modernly, declining TV viewership and the rise of streaming services like Netflix have diminished the effectiveness of TV sponsorships for younger audiences.
Radio 2 as a branded product
BBC Radio 2 is the most popular UK radio station and is owned by the BBC along with BBC1 and Radio Times. It exists as part of a vertically integrated system with these other BBC brands. Any notable products featured on BBC1 will be advertised across BBC Radio 2, BBC1, and Radio Times to create strong synergy. For example, a user may hear about a TV show on Radio 2 and then see ads for it on TV and online. Radio 2 also advertises other BBC brands through features like interviews with actors appearing on TV shows.
Institutions
The document discusses how a social realism film produced by BBC Films and distributed by Pathé would be marketed and released. It states that BBC Films and Pathé would be good choices as they have successfully worked together before on films about social issues. Marketing would primarily use below-the-line methods like social media targeting both the target and secondary audiences. The film would be released in urban cinemas, made available on DVD and digital platforms like Netflix to appeal to different audience preferences.
Institutions 2
The document discusses how a social realism film produced by BBC Films and distributed by Pathé would be marketed and released. It states that BBC Films and Pathé would be good choices as they have successfully worked together before on films about social issues. Marketing would primarily use below-the-line methods like social media targeting both the target and secondary audiences. The film would be released in urban cinemas, made available on DVD and digital platforms like Netflix to appeal to different audience preferences.
Similar to Meterds (20)
Advertising Industry Analysis + Ogilvy And Mather Report
Advertising Industry Analysis + Ogilvy And Mather Report
More from danielharrison12
Secondary research
This document summarizes research from multiple sources about techniques for making effective movie trailers. It discusses tips learned from analyzing the trailer for the movie "Taken", such as including exciting action and leaving audiences wanting more. It also reviews advice from an expert in movie trailers on including original content and cliffhangers. Editing tips from a book on filmmaking are mentioned, such as knowing when to cut. The research concludes different techniques that will help in producing an engaging trailer, like an attention-grabbing opening and non-linear storytelling.
Evaluation
The document provides a self-evaluation by Daniel Harrison of his final major project creating a movie trailer. Some key points:
- Filming was the most challenging aspect as Harrison found himself disorganized and not a strong director when working alone. With a production crew it would have gone more smoothly.
- The fight scene turned out well despite concerns about pulling it off. Editing made it look more polished by speeding it up slightly.
- Overall the editing skills have improved the most, allowing Harrison to independently create polished effects like the CCTV shot.
- Changes were made from the original proposal, including switching actors' roles and changing the ending scene.
- Time management was maintained through weekly
Final major project production diary template 2014 2015
The document is a production diary for a student's final major project creating a movie trailer. Over several weekly updates spanning months, the student details progress on tasks like research, pre-production, production, and post-production. Tasks completed include creating a schedule, analyzing movie genres, conducting surveys, storyboarding, filming, and editing. Challenges encountered were actors not showing up for filming and reshoots needed. The student's plans for upcoming weeks generally involve catching up on delayed tasks and finishing production and post-production work like additional filming, editing, and an evaluation.
Audience feedback
The document summarizes audience feedback from a survey about a movie trailer. Key findings:
- The majority (80%) of the audience was between 18-24, matching the intended target age group. Smaller percentages were younger, older, or between 45-55.
- The audience was split fairly evenly between male (62%) and female (37%), providing perspectives from both genders.
- Most viewers felt the genre was a thriller (37%), with some also seeing elements of action and drama, consistent with the filmmaker's goal.
- Positively, audiences liked the fitting music, acting, and editing of the trailer. Constructive feedback addressed sound quality and length being too short.
Evaluation
The document provides a self-evaluation of a student's final major project creating a movie trailer.
The student struggled most with filming due to being unorganized and not a strong director when working alone. Editing went better as independent work. Key scenes like the opening board room scene, fight scene, and closing shot worked well after multiple takes. Some actors did not show up or wore inappropriate costumes, requiring reshoots or cutting scenes. Overall the student is proud of the trailer but learned lessons about preparation, budgets, hiring professional actors, and improving lighting and sound quality.
Analysing copy text, writing editing
This document discusses a rugby article about the London Broncos rugby club. It analyzes the article's language content and style. The article uses techniques like alliteration in its headline "Will the South rise again?" and employs a rhetorical question. It discusses the club settling in one location to better engage with the local community and recruit local southern players, aiming to develop homegrown talent rather than selling players for profit. The summary analyzes key aspects of the article such as its headline, language techniques, and topics covered regarding the London Broncos club.
Pr11 production commentary
The first thing audiences see on the magazine cover is the bold masthead to attract attention and indicate the issue date. The blank farrow area allows the main image to stand out without distraction. The lead article reviews the film "Unfriended" to inform readers of the main topic. Additional articles listed on the side and back indicate other content. The target audience is ages 18-30 who enjoy films, though the 15 rated film discussed could still attract younger readers. Both genders from middle social classes C1 and C2 are likely to be interested.
Review
Unfriended is a found footage horror film told through the perspective of a computer screen. The movie received mixed reviews, with some praising its realistic teen characters and others criticizing the childish humor. While the beginning was "cringe worthy", the film develops a more human feeling as it progresses. The unknown actors are surprisingly good at portraying normal teens rather than stereotypical horror characters. The found footage style and single continuous shot make the viewer feel like they are truly watching a Skype call. Overall, the film has some strong points like its acting and style, but also weaknesses, though it is worth a first watch for the unique perspective.
Review on dan's work
The document provides a review of the found footage horror movie "Unfriended." It summarizes that the movie started with cringe-worthy teen humor but improved as it went on. Though the acting was from unknown performers, they seemed natural rather than acting. The found footage style was effective at making the viewer feel like they were part of the movie. Overall, the reviewer gives the movie a 7.5 out of 10, praising the style but finding weaknesses in other areas like plot and casting.
Review on dan's work olivea
Unfriended is a found footage horror film about a group of teens communicating over video chat who are tormented by an unknown person. The film starts with cringe-worthy teen humor and arguments between characters, but over time develops more realistic teen characters with personal problems. While the plot and casting were only average, the film's found footage style through a computer screen immerses the viewer and makes the story feel real. Overall the reviewer felt the acting, style, and immersive quality of the film outweighed its weaknesses, rating it a 7.5 out of 10.
Imige change
I made minor edits to an image by increasing the brightness slightly using the brightness and contrast adjustment tools in an image editor. I also cropped a small amount off the top of the image using the crop tool to remove excess space. For another photo, I resized it to fit an A4 page size, changed the saturation using brightness and saturation tools, and added semi-transparent smoke and rust texture layers to give it a subtle creepy effect.
Imige copyright
Copyright is a legal protection that entitles the creator of an original work to decide how it can be used. This legislation was established in 1988 to prevent others from claiming ownership or profiting from someone else's work, including images, videos, drawings or text. The Copyright Hub website helps users find the rights holders of copyrighted content so they can request permission to use that content in their own projects. It provides contact information for rights holders and professionals willing to grant permission. Users can also search the site's database for a specific image or piece of content and potentially get connected to the copyright owner to request legal use of the item. Other organisations that can help access images legally include sites linked from Copyright Hub like BAPLA,
Report review justen
The London Broncos have been steadily rebuilding after being relegated through developing youth players and bringing in experienced Super League and NRL players. While they had a rocky start to the season, losing their star halfback and head coach, they have found stability under new coach Andrew Henderson and have an unbeaten home record. The club's new sporting director Brian Noble aims to help cement a winning culture and develop local youth through partnerships with schools. The future looks brighter for the Broncos as they have settled down in one location and focus on developing homegrown southern talent to challenge for Super League spots.
Review
Unfriended is a found footage horror film about a group of teens communicating over video chat who are tormented by an unknown person. The film starts with cringe-worthy teen humor and arguments between characters, but over time develops more realistic teen characters with personal problems. While the plot and casting were only average, the film's found footage style through a computer screen immerses the viewer and makes the story feel real. Overall the reviewer felt the acting, style, and immersive quality of the film outweighed its weaknesses, rating it a 7.5 out of 10.
Radio news review (1)
The document reviews three radio news stories produced by the author. For the first story, a "copy only" on a local cycling project, the author felt confident but faced limited source material. The second story was a live phone interview with a rugby coach, where the author's existing knowledge helped make the conversation flow well. The third story involved vox pops on lowering the voting age; the author felt less comfortable interviewing strangers and needs more research practice. Overall, feedback was positive but suggested slowing down and improving research methods.
Review
1) The document describes a radio news show assignment where the student had to create 3 news reports using different techniques.
2) For the first report, the student did a "copy only" report on an upcoming marathon in Manchester. They included details about the event and also tried to persuade people to participate.
3) The second report was an interview with a careers advisor about university prices. The student found the advisor easy to contact and asked questions relevant to students.
4) The third report took an opposing viewpoint to proposed legalization of fox hunting. The student included quotes from experts and questioned members of the public to get different perspectives.
Rangers
The head coach of the semi-professional Manchester Rangers football team was interviewed after two consecutive wins that moved the team up the league table. The coach believes the team is on track to achieve their goal of becoming the first professional club in Manchester. While they still have progress to make, the coach thinks competing in higher divisions is a realistic goal, though they may still rely on university student players as lower division clubs do.
Show script
This radio program discusses lowering the voting age, public views on fox hunting, Manchester's new £100 million cycling scheme, and provides entertainment and sports updates. Interviews are played with students on lowering the voting age, Daniel reporting on public opinion of fox hunting, and discussing Manchester's cycling pathways funding. The program concludes with entertainment and sports news summaries.
Pr3 how we respond to media productions
This document discusses how to analyze media productions through genre, narrative, semiotics, and representation. It then provides an analysis of the movie Leon.
The genre of Leon is an action thriller that uses common genre elements like guns and violence. The narrative structure follows a 3 act linear story with exposition, rising action, and falling action. Semiotics in Leon uses colors like red and black to symbolize violence and death. Representation in the movie features unconventional characters like a young female protagonist seeking revenge.
The document then analyzes specific elements of Leon like setting, characters, iconography, and style. It discusses how the director Luc Besson brought an unconventional and auteur approach that has allowed the film
Fight club was directed by david fincher in 1999 redo
This document provides a detailed analysis and summary of the 1999 film Fight Club based on the hypodermic needle model theory of media effects. It summarizes that according to this theory, the extreme violence portrayed in early versions of Fight Club could encourage real-world imitation. As a result, the film initially received an adult-only rating from censors. However, reception theory later challenged the notion that media directly causes behavior, recognizing that individual interpretations vary. While a small number of real-life fight clubs were reported after the film's release, most viewers did not imitate the violence and its impact was limited. The document analyzes Fight Club and media effects theories in over 3 sentences.
More from danielharrison12 (20)
Final major project production diary template 2014 2015
Final major project production diary template 2014 2015
Fight club was directed by david fincher in 1999 redo
Fight club was directed by david fincher in 1999 redo
Recently uploaded
在线制作加拿大萨省大学毕业证文凭证书实拍图原版一模一样
原版一模一样【微信：741003700 】【加拿大萨省大学毕业证文凭证书】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Tape Measure Training & Practice Assessments.pdf
Mastering the Tape Measure is designed to equip employees with the knowledge and skills necessary to confidently and accurately use a tape measure.
Learnings from Successful Jobs Searchers
Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
How to Prepare for Fortinet FCP_FAC_AD-6.5 Certification?
Begin Your Preparation Here: https://bit.ly/3VfYStG — Access comprehensive details on the FCP_FAC_AD-6.5 exam guide and excel in the Fortinet Certified Professional - Network Security certification. Gather all essential information including tutorials, practice tests, books, study materials, exam questions, and the syllabus. Solidify your knowledge of Fortinet FCP_FAC_AD-6.5 certification. Discover everything about the FCP_FAC_AD-6.5 exam, including the number of questions, passing percentage, and the time allotted to complete the test.
一比一原版布拉德福德大学毕业证（bradford毕业证）如何办理
一模一样【微信：A575476】【布拉德福德大学毕业证（bradford毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Gabrielle M. A. Sinaga Portfolio, Film Student (2024)
My portfolio as a highly motivated film student pursuing a career in Yogyakarta.
Switching Careers Slides - JoyceMSullivan SocMediaFin - 2024Jun11.pdf
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
IT Career Hacks Navigate the Tech Jungle with a Roadmap
Feeling overwhelmed by IT options? This presentation unlocks your personalized roadmap! Learn key skills, explore career paths & build your IT dream job strategy. Visit now & navigate the tech world with confidence! Visit https://www.basecamp.com.sg for more details.
Connect to Grow: The power of building networks
In the intricate tapestry of life, connections serve as the vibrant threads that weave together opportunities, experiences, and growth. Whether in personal or professional spheres, the ability to forge meaningful connections opens doors to a multitude of possibilities, propelling individuals toward success and fulfillment.
Eirini is an HR professional with strong passion for technology and semiconductors industry in particular. She started her career as a software recruiter in 2012, and developed an interest for business development, talent enablement and innovation which later got her setting up the concept of Software Community Management in ASML, and to Developer Relations today. She holds a bachelor degree in Lifelong Learning and an MBA specialised in Strategic Human Resources Management. She is a world citizen, having grown up in Greece, she studied and kickstarted her career in The Netherlands and can currently be found in Santa Clara, CA.
A Guide to a Winning Interview June 2024
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
官方认证美国旧金山州立大学毕业证学位证书案例原版一模一样
原版一模一样【微信：741003700 】【美国旧金山州立大学毕业证学位证书】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Leadership Ambassador club Adventist module
Aims to equip people who aspire to become leaders with good qualities,and with Christian values and morals as per Biblical teachings.The you who aspire to be leaders should first read and understand what the ambassador module for leadership says about leadership and marry that to what the bible says.Christians sh
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...
Jill Pizzola's tenure as Senior Talent Acquisition Partner at THOMSON REUTERS in Marlton, New Jersey, from 2018 to 2023, was marked by innovation and excellence.
All Of My Java Codes With A Sample Output.docx
Contains All of the Java Programs from Beginning to the Advanced Concepts that I had Practiced While Learning Java
Recently uploaded (19)
thyroid case presentation.pptx Kamala's Lakshaman palatial
thyroid case presentation.pptx Kamala's Lakshaman palatial
How to Prepare for Fortinet FCP_FAC_AD-6.5 Certification?
How to Prepare for Fortinet FCP_FAC_AD-6.5 Certification?
Gabrielle M. A. Sinaga Portfolio, Film Student (2024)
Gabrielle M. A. Sinaga Portfolio, Film Student (2024)
Switching Careers Slides - JoyceMSullivan SocMediaFin - 2024Jun11.pdf
Switching Careers Slides - JoyceMSullivan SocMediaFin - 2024Jun11.pdf
IT Career Hacks Navigate the Tech Jungle with a Roadmap
IT Career Hacks Navigate the Tech Jungle with a Roadmap
Leave-rules.ppt CCS leave rules 1972 for central govt employees
Leave-rules.ppt CCS leave rules 1972 for central govt employees
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...
Jill Pizzola's Tenure as Senior Talent Acquisition Partner at THOMSON REUTERS...
Meterds
- 1. Relatedtoaudience-the newsthatisshow on a radionewsprogramwill be relatedtothe audience that listentothatstation for example BBC1 wouldaimat the youngaudience withreportstodo withthingslike jobs. WhereasBBC4 wouldaimat an olderaudience will talkmore politically. Publicservice;-thiswouldbe newsthatthe governmentwouldmake sure itisonair because itis assessable thatthe publicis told. Thistype of newswouldputaholdon the show temporary.This type of newswill be thingslike war thatisinformationneededtothe general public. Commercial;-thisisnewsthatrevolvesaroundbusinessand products. Thismayinclude thingslike the sale of a newitemandhowwell itissellingliketheydid withthe IPhonewhenthatwas released. Thismayalsoinclude thingslikehow well afilmhasdone atthe box office inthe firstfew weeks.Thismaybe airedonany type of radiostationbutwill be onmainlycommercial radio stationssuch Capital. Community;- thisisa newsshowthat issetup by the local communitythiswill have newsrelated the area that the newsshowisplayedforexample itwillhave local travel news.This wouldbe a radiostationlike Salfordcityradioanda type of newsstorywouldbe somethinglike the new bus road on the east lank. Small-scale;-asmall scale newsstoryisastory that isonlyaimedat a small audience .Forexample out radiostationE6 radiomighthave a small scale newsreportforsomethinglike college opendays or UCAS forms. Local; - thisisnewsthatis onlyairedinthe local area. Anexample of thiswouldbe Salfordcityradio .thiswill have newsthatisrelatedtothe local population. Forexample theywill have weatherand travel newsinthe local area. Regional;-thisisashowthat isairedina certainregenof the world. For example BBCradio Manchesterthiswill have newsthatwill relate tothe Manchester area. Thisnewsmightconsideras the local electionsandtravel news thatare inthe regenthatit isaired at. National- thisisaradio newsreportthatis airedthroughoutthe whole country. Anexample of thisis BBC radio4 thiswill have newsthatinvolvesthe wholecountry.the type of newsthatwill be onwill be thingslike the general electionsinthe country. Internet-Thiswouldhave newsthatwere relatedtowhateveraudience the radiostationisaimed at. The newsthat wouldbe onthe showwill probablybe worldnewstalkingaboutthingsthataffect the worldas a whole.Itwouldalso have national newsfromwhatevercountrythatitis airedat. Satellite –Thiswouldbe newsthatistransmittedbysatellite the newsthatwouldprobablybe on thistype of radio stationwouldbe worldnewsa. Cable- Thiswouldbe anewsreporttransmittedbycable.Iimage that the newsthatis airedonthis wouldbe at worldof national standardthat will talkaboutthingslike warandworldpolitics.