Ed Sheeran's brand identity.

2. His image connotes a sense of fun and refreshing
immaturity, almost. This is shown through his silly facial
expressions and his messy hair. However, it also
connotes a sense of style, reflecting his serious attitude
towards his music, which features quite serious songs.
Therefore, his image is polysemic and allows you to
make up your own mind. He dresses like a typical
young man, which makes his audience feel he is just
like them and therefore more approachable

3. His albums are linked through the use of mathematic
symbols; + and x. Both are colourful and bold, adding
to his image and creating a loud brand identity. His
first album, “+”, features an extreme close-up of Ed
looking emotionless and almost fading away,
connoting a sense of nothingness perhaps, which
contradicts the rest of his image slightly but confirms
his serious attitude towards his music. His second
album, “x”, seems much more fun, however but again
still features very serious music.

4. Like his image, his videos are both fun and
serious.
https://www.youtube.com/watch?v=G2fO
um_KWQU

5. There is a cat talking, drinking beer and
playing video games in this video, which
shows the fun side of his image.

6. Ed Sheeran is sad in the video and this
connotes his serious attitude towards his
music.