This magazine advertisement promotes Jessie J's music. It uses a close-up image of Jessie J looking straight at the camera with dark black lips and makeup against a white background. These visual elements indicate that the music is of the pop genre and that the song may address a failed relationship or other problem. The simple setting and bold makeup draw attention to Jessie J as the sole subject, representing the song's title "Who You Are" and her independence.

1. Genre elements
Characters
The character on this music advert in a
magazine is a woman, Jessie J, the image of
her is a close up on her face and she is
looking straight at the camera, this
establishes who the artist is at first glance.
She is wearing a lot of make-up and the
image is very dramatic due to the dark black
lips, this tells us she is from the pop genre.
The white background is a binary opposition
to her black hair and black lipstick. There is
not a lot of colour in the advert which again
shows us that the music is going to be of a
pop genre.
Narrative
It is difficult to see the narrative events on a
still image, due to the image being a close up
and the main character looking straight at the
camera and with her hands up on her head
which looks like a dance move, this tells me she
is within the pop genre. I think this because of
the white background which shows innocence
and then the dark make up with glitter.
However the main protagonist doesn’t look
very happy which could show a relationship
that has gone bad or another problem that she
has.
Iconography
The only iconography is Jessie j on
her own which represents her title
‘who you are’ as she is on her own
and is being very bold. The white
background could show us the
innocence that is not really shown
within her. The dark colours could
show the unhappiness that is
shown in her facial expression.
Setting
The mise en scene is very simple
there is not a lot going on in the
frame. There is just a white
background with Jessie J as the
main image and bold make up on
her face and also her black nails.
The dark colours could show the
unhappiness that is shown in her
facial expression. The white
background shows the innocence
that she does not show. The gold
writing connotes royalty however
the colours black and gold connote
a gangster genre.
Technical and audio codes
The close up on Jessie J’s face shows that she is unhappy and the theme of the song is going to be
quite serious and not fun, it is also shown in the title ‘who you are’ it is not an upbeat title. On her
whole face there is high key lighting this is the opposite on her hair which shows the binary
opposition, this makes us feel like there are two sides of her.