1. Approaches to iPhone development &
the Irish iPhone Developer community
Damian OSuilleabhain
OS3

2. Who Am I?

3. Who Am I?
• Software Developer with 15 Years Experience

4. Who Am I?
• Software Developer with 15 Years Experience
• Founder of OS3, Ireland’s leading providers of innovative and price-
competitive applications for the iPhone platform

5. Who Am I?
• Software Developer with 15 Years Experience
• Founder of OS3, Ireland’s leading providers of innovative and price-
competitive applications for the iPhone platform
• 3 of Our Own Apps on the App Store, 2 for Clients, More in development

6. Who Am I?
• Software Developer with 15 Years Experience
• Founder of OS3, Ireland’s leading providers of innovative and price-
competitive applications for the iPhone platform
• 3 of Our Own Apps on the App Store, 2 for Clients, More in development
• Interested in collaborations or projects

7. Goal For This Session

8. Goal For This Session
• Why iPhone?

9. Goal For This Session
• Why iPhone?
• Web Apps versus Native Apps

10. Goal For This Session
• Why iPhone?
• Web Apps versus Native Apps
• In-House Development verus Outsourced Development

11. Goal For This Session
• Why iPhone?
• Web Apps versus Native Apps
• In-House Development verus Outsourced Development
• The iPhone Developer Community in Ireland

12. Why iPhone?

13. Why iPhone?
Let’s Take a Trip To The Future!!

14. Why iPhone?
Let’s Take a Trip To The Future!!

15. The Future

16. The Future
• For about 1/4 of the population of the first world the internet and mobile
phones have always existed

17. The Future
• For about 1/4 of the population of the first world the internet and mobile
phones have always existed
• They spend more time online than watching TV

18. The Future
• For about 1/4 of the population of the first world the internet and mobile
phones have always existed
• They spend more time online than watching TV
• They have about 10x as many online friends as real ones

19. The Future
• For about 1/4 of the population of the first world the internet and mobile
phones have always existed
• They spend more time online than watching TV
• They have about 10x as many online friends as real ones
• They use social networks DAILY

20. The Future
• For about 1/4 of the population of the first world the internet and mobile
phones have always existed
• They spend more time online than watching TV
• They have about 10x as many online friends as real ones
• They use social networks DAILY
• They send 50-100 SMS messages per DAY

21. The Future

22. The Future
• And they don’t care about “ads”

23. The Future
• And they don’t care about “ads”
• They care about what their friends think

24. The Future
• And they don’t care about “ads”
• They care about what their friends think
• Guess what their friends think of this?

25. The Future
• And they don’t care about “ads”
• They care about what their friends think
• Guess what their friends think of this?

26. The Opportunity

27. The Opportunity
• The iPhone market is big … and growing

28. The Opportunity
• The iPhone market is big … and growing
• Over 55 million iPhone and iPod touch customers world wide, and growing

29. The Opportunity
• The iPhone market is big … and growing
• Over 55 million iPhone and iPod touch customers world wide, and growing
• Since Apple launched the App Store 18 months ago, more than 2 billion
apps have been downloaded world wide

30. The Opportunity
• The iPhone market is big … and growing
• Over 55 million iPhone and iPod touch customers world wide, and growing
• Since Apple launched the App Store 18 months ago, more than 2 billion
apps have been downloaded world wide
• This is accelerating as in the last quarter alone more than 500 million apps
were downloaded

31. The Opportunity
• The iPhone market is big … and growing
• Over 55 million iPhone and iPod touch customers world wide, and growing
• Since Apple launched the App Store 18 months ago, more than 2 billion
apps have been downloaded world wide
• This is accelerating as in the last quarter alone more than 500 million apps
were downloaded
• Major global brands including Porsche, Gucci, Time, CNN, Pepsi and
Burger King have apps for download from the App Store

32. The Opportunity

33. The Opportunity
• A chance to increase your revenue

34. The Opportunity
• A chance to increase your revenue
• The iPhone is another new channel to engage with existing customers

35. The Opportunity
• A chance to increase your revenue
• The iPhone is another new channel to engage with existing customers
• You will instantly open your product/service to a global market of iPhone
owners the world over

36. The Opportunity
• A chance to increase your revenue
• The iPhone is another new channel to engage with existing customers
• You will instantly open your product/service to a global market of iPhone
owners the world over
• You are associating your product/service with “the most iconic of relatively
young brands in the world," which takes the No 20 spot amongst the
world’s top 100 brands 2009 Best Global Brands list

37. The Opportunity
• A chance to increase your revenue
• The iPhone is another new channel to engage with existing customers
• You will instantly open your product/service to a global market of iPhone
owners the world over
• You are associating your product/service with “the most iconic of relatively
young brands in the world," which takes the No 20 spot amongst the
world’s top 100 brands 2009 Best Global Brands list
• Increased brand awareness for your business

38. The Opportunity

39. The Opportunity
• The cost benefits

40. The Opportunity
• The cost benefits
• A more cost effective way to reach out and provide a service to existing
customer base

41. The Opportunity
• The cost benefits
• A more cost effective way to reach out and provide a service to existing
customer base
• Increase staff productivity through development of internally used iPhone
apps

42. Web App versus Native App

43. Web App versus Native App
• There are two ways that you can program for the iPhone, either using web
development tools or using the SDK

44. Web App versus Native App
• There are two ways that you can program for the iPhone, either using web
development tools or using the SDK
• Web development leverages internet technologies

45. Web App versus Native App
• There are two ways that you can program for the iPhone, either using web
development tools or using the SDK
• Web development leverages internet technologies
• The iPhone SDK leverage the full power of the iPhone and years of Apple’s
development experience

46. Web Apps

47. Web Apps
• The iPhone’s Mobile Safari features:
• HTML 4.01 and XHTML 1.0
• CSS 2.1 and some CSS 3
• Full DOM
• Javascript 1.4
• XMLHttpRequest, thus support for AJAX
• Canvas
• PDF & Quicktime
• Up to 8 “tabs”
• Many custom WebKit functions

48. Web Apps

49. Web Apps
• Additional Mobile Safari features:
• Webkit CSS Transforms
• Canvas - Scalable Vector Graphics
• Database - Local SQLite Storage
• Touch Events
• Hide Mobile Safari’s Chrome

50. Native Apps

51. Native Apps
• The iPhone SDK features:
• Same Mach kernel and Core OS as Mac
• Most of the same Core Services as Mac
• Most of functionality available to Apple’s iPhone apps
• Cocoa Touch with UIKit
• Objective C and C++ compiler
• Interface Builder with UIKit templates
• Great debugging and profiling

52. Web App Advantages

53. Web App Advantages
• Simplicity

54. Web App Advantages
• Simplicity
• Easier then using low-level C

55. Web App Advantages
• Simplicity
• Easier then using low-level C
• Languages are dynamic

56. Web App Advantages
• Simplicity
• Easier then using low-level C
• Languages are dynamic
• No memory management

57. Web App Advantages
• Simplicity
• Easier then using low-level C
• Languages are dynamic
• No memory management
• Display of data is easy

58. Web App Advantages
• Simplicity
• Easier then using low-level C
• Languages are dynamic
• No memory management
• Display of data is easy
• Deployment is an upload (No App Store Approvals)

59. Web App Advantages
• Simplicity
• Easier then using low-level C
• Languages are dynamic
• No memory management
• Display of data is easy
• Deployment is an upload (No App Store Approvals)
• Easy to use

60. Web App Advantages

61. Web App Advantages
• Dynamic

62. Web App Advantages
• Dynamic
• Update functionality anytime

63. Web App Advantages
• Dynamic
• Update functionality anytime
• Easy to fix bugs

64. Web App Advantages
• Dynamic
• Update functionality anytime
• Easy to fix bugs
• Give users the latest data

65. Web App Advantages

66. Web App Advantages
• Reuse of Existing Web Application

67. Web App Advantages
• Reuse of Existing Web Application
• One program for iPhone and desktop

68. Native App Advantages

69. Native App Advantages
• Sophistication

70. Native App Advantages
• Sophistication
• Great depth of functionality

71. Native App Advantages
• Sophistication
• Great depth of functionality
• Superior development environment

72. Native App Advantages
• Sophistication
• Great depth of functionality
• Superior development environment
• Deeper access to internals

73. Native App Advantages
• Sophistication
• Great depth of functionality
• Superior development environment
• Deeper access to internals
• Camera, accelerometers, GPS, gestures, contacts, photos

74. Native App Advantages
• Sophistication
• Great depth of functionality
• Superior development environment
• Deeper access to internals
• Camera, accelerometers, GPS, gestures, contacts, photos
• Better graphics and 3D

75. Native App Advantages

76. Native App Advantages
• Accessibility

77. Native App Advantages
• Accessibility
• Always available

78. Native App Advantages
• Accessibility
• Always available
• Functions without internet connectivity

79. Native App Advantages
• Accessibility
• Always available
• Functions without internet connectivity
• Cache data

80. Native App Advantages
• Accessibility
• Always available
• Functions without internet connectivity
• Cache data
• Native speed

81. Native App Advantages
• Accessibility
• Always available
• Functions without internet connectivity
• Cache data
• Native speed
• Private

82. Native App Advantages

83. Native App Advantages
• Monetization

84. Native App Advantages
• Monetization
• Easy to sell through App Store

85. Native App Advantages
• Monetization
• Easy to sell through App Store
• Does not depend on advertisements or subscriptions

86. Web App or Native App - Which To Choose?

87. Web App or Native App - Which To Choose?
• It Depends

88. Web App or Native App - Which To Choose?
• It Depends
• Both development approaches have their advantages

89. Web App or Native App - Which To Choose?
• It Depends
• Both development approaches have their advantages
• You should take advantage of each option’s strengths and use it when
appropriate

90. Web App or Native App - Which To Choose?
• It Depends
• Both development approaches have their advantages
• You should take advantage of each option’s strengths and use it when
appropriate
• Don’t just blindly use the SDK or the Web because you're more comfortable
with it

91. In House Development versus Outsourcing

92. In House Development versus Outsourcing
• How should you get your app developed?

93. In House Development versus Outsourcing
• How should you get your app developed?
• Lets look at the pros and cons of each

94. In House Development - Pros

95. In House Development - Pros
• Build and maintain knowledge in-house

96. In House Development - Pros
• Build and maintain knowledge in-house
• Lower maintenance costs in the long term

97. In House Development - Pros
• Build and maintain knowledge in-house
• Lower maintenance costs in the long term
• Lower implementation for future releases

98. In House Development - Pros
• Build and maintain knowledge in-house
• Lower maintenance costs in the long term
• Lower implementation for future releases
• Lower perceived development costs (pay salaries vs consulting fees and
associated travel expenses)

99. In House Development - Pros
• Build and maintain knowledge in-house
• Lower maintenance costs in the long term
• Lower implementation for future releases
• Lower perceived development costs (pay salaries vs consulting fees and
associated travel expenses)
• More effective evolvement of the site over time. Flexible to quickly change
“small things”

100. In House Development - Cons

101. In House Development - Cons
• Potential longer development time

102. In House Development - Cons
• Potential longer development time
• High training fees and long learning curve

103. In House Development - Cons
• Potential longer development time
• High training fees and long learning curve
• Complexity of project could be underestimated

104. In House Development - Cons
• Potential longer development time
• High training fees and long learning curve
• Complexity of project could be underestimated
• No extensive prior experience increases risk

105. In House Development - Cons
• Potential longer development time
• High training fees and long learning curve
• Complexity of project could be underestimated
• No extensive prior experience increases risk
• Staff may not be available to be dedicated to project

106. In House Development - Cons
• Potential longer development time
• High training fees and long learning curve
• Complexity of project could be underestimated
• No extensive prior experience increases risk
• Staff may not be available to be dedicated to project
• No previous deliverables to leverage

107. In House Development - Cons
• Potential longer development time
• High training fees and long learning curve
• Complexity of project could be underestimated
• No extensive prior experience increases risk
• Staff may not be available to be dedicated to project
• No previous deliverables to leverage
• Hard to keep up with latest innovations

108. In House Development - Cons
• Potential longer development time
• High training fees and long learning curve
• Complexity of project could be underestimated
• No extensive prior experience increases risk
• Staff may not be available to be dedicated to project
• No previous deliverables to leverage
• Hard to keep up with latest innovations
• Not benefiting from a fresh perspective

109. In House Development - Cons
• Potential longer development time
• High training fees and long learning curve
• Complexity of project could be underestimated
• No extensive prior experience increases risk
• Staff may not be available to be dedicated to project
• No previous deliverables to leverage
• Hard to keep up with latest innovations
• Not benefiting from a fresh perspective
• Not the same breadth of knowledge

110. Outsource Development - Pros

111. Outsource Development - Pros
• Faster Project Turnaround Times

112. Outsource Development - Pros
• Faster Project Turnaround Times
• Save Money

113. Outsource Development - Pros
• Faster Project Turnaround Times
• Save Money
• Save Time spent on recruiting

114. Outsource Development - Pros
• Faster Project Turnaround Times
• Save Money
• Save Time spent on recruiting
• Alleviate Labor Shortage Worries

115. Outsource Development - Pros
• Faster Project Turnaround Times
• Save Money
• Save Time spent on recruiting
• Alleviate Labor Shortage Worries
• Advantage when it comes to complex and cutting edge technologies.

116. Outsource Development - Pros
• Faster Project Turnaround Times
• Save Money
• Save Time spent on recruiting
• Alleviate Labor Shortage Worries
• Advantage when it comes to complex and cutting edge technologies.
• Competitive nature - there is more pressure on contractors to keep up to date
with the latest innovations and developments

117. Outsource Development - Pros
• Faster Project Turnaround Times
• Save Money
• Save Time spent on recruiting
• Alleviate Labor Shortage Worries
• Advantage when it comes to complex and cutting edge technologies.
• Competitive nature - there is more pressure on contractors to keep up to date
with the latest innovations and developments
• External agencies can bring a fresh perspective that can challenge internal
preconceptions

118. Outsource Development - Cons

119. Outsource Development - Cons
• Contractor will not know your business like you do

120. Outsource Development - Cons
• Contractor will not know your business like you do
• Large coordination and planning efforts for your organization.

121. Outsource Development - Cons
• Contractor will not know your business like you do
• Large coordination and planning efforts for your organization.
• Agency may not focus on your app all the time

122. Outsource Development - Cons
• Contractor will not know your business like you do
• Large coordination and planning efforts for your organization.
• Agency may not focus on your app all the time
• Risk of compromising Intellectual Property

123. Outsource Development - Cons
• Contractor will not know your business like you do
• Large coordination and planning efforts for your organization.
• Agency may not focus on your app all the time
• Risk of compromising Intellectual Property
• Slow app evolvement as you don’t have someone in house tweaking

124. Outsource Development - Cons
• Contractor will not know your business like you do
• Large coordination and planning efforts for your organization.
• Agency may not focus on your app all the time
• Risk of compromising Intellectual Property
• Slow app evolvement as you don’t have someone in house tweaking
• High one-off costs, higher rates for site maintenance

125. In-House or Outsource?

126. In-House or Outsource?
• It depends!

127. In-House or Outsource?
• It depends!
• On the project, the organisation, the available resources, the budget, the long
term strategy, the timelines, how frequently it will change etc

128. In-House or Outsource?
• It depends!
• On the project, the organisation, the available resources, the budget, the long
term strategy, the timelines, how frequently it will change etc
• In my view, above anything else, it depends on the core competencies of your
organisation

129. In-House or Outsource?
• It depends!
• On the project, the organisation, the available resources, the budget, the long
term strategy, the timelines, how frequently it will change etc
• In my view, above anything else, it depends on the core competencies of your
organisation
• If the app IS core to what you do, you should almost definitely keep it in-
house

130. In-House or Outsource?
• It depends!
• On the project, the organisation, the available resources, the budget, the long
term strategy, the timelines, how frequently it will change etc
• In my view, above anything else, it depends on the core competencies of your
organisation
• If the app IS core to what you do, you should almost definitely keep it in-
house
• If the app is secondary to your core business, you should almost definitely
outsource

131. The Irish iPhone Developer Community

132. The Irish iPhone Developer Community
• Xcake

133. The Irish iPhone Developer Community
• Xcake
• apps.ie

134. Xcake

135. Xcake
• A loose grouping of iPhone and mobile software developers in Ireland and
Northern Ireland

136. Xcake
• A loose grouping of iPhone and mobile software developers in Ireland and
Northern Ireland
• Make collective representations to Enterprise Ireland, O2, Vodafone etc.

137. Xcake
• A loose grouping of iPhone and mobile software developers in Ireland and
Northern Ireland
• Make collective representations to Enterprise Ireland, O2, Vodafone etc.
• Monthly Meetings in Dublin, Belfast, & Galway

138. Xcake
• A loose grouping of iPhone and mobile software developers in Ireland and
Northern Ireland
• Make collective representations to Enterprise Ireland, O2, Vodafone etc.
• Monthly Meetings in Dublin, Belfast, & Galway
• Presentations each meeting on a range of technical topics

139. Xcake
• A loose grouping of iPhone and mobile software developers in Ireland and
Northern Ireland
• Make collective representations to Enterprise Ireland, O2, Vodafone etc.
• Monthly Meetings in Dublin, Belfast, & Galway
• Presentations each meeting on a range of technical topics
• All are welcome

140. Xcake
• A loose grouping of iPhone and mobile software developers in Ireland and
Northern Ireland
• Make collective representations to Enterprise Ireland, O2, Vodafone etc.
• Monthly Meetings in Dublin, Belfast, & Galway
• Presentations each meeting on a range of technical topics
• All are welcome
• http://x-cake.ning.com/

141. Xcake

142. apps.ie

143. apps.ie
• The brainchild of some of the members of Xcake

144. apps.ie
• The brainchild of some of the members of Xcake
• A showcase for apps developed in Ireland or with an Irish context

145. apps.ie
• The brainchild of some of the members of Xcake
• A showcase for apps developed in Ireland or with an Irish context
• The intention is not just to market apps, but also to evangelise the incredible
momentum building amongst developers of mobile applications in Ireland

146. apps.ie
• The brainchild of some of the members of Xcake
• A showcase for apps developed in Ireland or with an Irish context
• The intention is not just to market apps, but also to evangelise the incredible
momentum building amongst developers of mobile applications in Ireland
• To help us reach people like yourselves today

147. apps.ie
• The brainchild of some of the members of Xcake
• A showcase for apps developed in Ireland or with an Irish context
• The intention is not just to market apps, but also to evangelise the incredible
momentum building amongst developers of mobile applications in Ireland
• To help us reach people like yourselves today
• To put out the message that this tiny island is a force to be reckoned with in
this huge emerging market

148. apps.ie
• The brainchild of some of the members of Xcake
• A showcase for apps developed in Ireland or with an Irish context
• The intention is not just to market apps, but also to evangelise the incredible
momentum building amongst developers of mobile applications in Ireland
• To help us reach people like yourselves today
• To put out the message that this tiny island is a force to be reckoned with in
this huge emerging market
• http://www.apps.ie/

149. apps.ie

150. What is the Size of the Community?

151. What is the Size of the Community?
• 21 developers, companies and individuals, open for business

152. What is the Size of the Community?
• 21 developers, companies and individuals, open for business
• 2 designers

153. What is the Size of the Community?
• 21 developers, companies and individuals, open for business
• 2 designers
• 83 Apps on apps.ie

154. What is the Size of the Community?
• 21 developers, companies and individuals, open for business
• 2 designers
• 83 Apps on apps.ie
• Who’s Who?

157. Who’s Who?

158. Who’s Who?
• Contact details for everyone looking for business is under the “Developers”
heading on apps.ie

159. Who’s Who?
• Contact details for everyone looking for business is under the “Developers”
heading on apps.ie
• http://www.apps.ie/developers.html

160. Questions

161. Questions
• Any Questions on Anything We Have Covered?

162. Contact Details

163. Contact Details
• Email: damian@os3.ie

164. Contact Details
• Email: damian@os3.ie
• Twitter: @DamianOS3

165. Contact Details
• Email: damian@os3.ie
• Twitter: @DamianOS3
• Web: http://os3.ie

166. Contact Details
• Email: damian@os3.ie
• Twitter: @DamianOS3
• Web: http://os3.ie
• Happy to answer any questions you have on iPhone development

167. Contact Details
• Email: damian@os3.ie
• Twitter: @DamianOS3
• Web: http://os3.ie
• Happy to answer any questions you have on iPhone development
• Even happier to discuss any projects you would like me to do!