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iOS App Development and Marketing

iOS App Development and Marketing talk on Prof. Song's class on 2012. Spring semester.

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iOS App Development and Marketing

  1. 1. iOS App Development & Marketing Dong Gyu PARK
  2. 2. Contents• Introduction• Portfolio• iOS vs Android market• iOS App Development• App Marketing• Conclusions
  3. 3. Introduction• DongGyu PARK(Dennis PARK) • Associate Professor, Changwon National University, S. KOREA• Visiting Scholar at TAMU(2012. Feb-.)• Visiting Researcher at CMU(2007-2008), Pittsburgh, PA• iOS App Developer(Individual Developer)
  4. 4. Changwon National Univ.• 8,400 Undergraduate Students• 1,800 Graduate Students• Established in 1969• Changwon City-Located at South East of Korea • Well known Industrial City • 1 million population
  5. 5. BusanBusan International Film Festival is the Biggest Film Festival in Asia
  6. 6. Portfolio • Coke Shake!/id448242537?mt=8
  7. 7. Portfolio• Pocket Windmill
  8. 8. Portfolio • Monster Buster
  9. 9. iOS vs Android Market
  10. 10. Paradigm Shift
  11. 11.
  12. 12. Manufacturer OS share
  13. 13. Revenue per active User
  14. 14. Pros & Cons Android iOS • Wider SP(Scale- independent Pixels) model choice availability • Low to high-end smart • Only one high-end device is involved phones End • Wider App distribution • Consistent UIUsers channels available(OEM, • One App distribution channel(Apple App Store) carrier & Googles) • Easy OTA OS upgrade push • Apps incompatibility among for every iOS user devices/choice availability per OS • Less UI consistency
  15. 15. Pros & Cons Android iOS • Apps: Upward compatibility, • Third-party APIs banned but OS features evolved too rapidly and heavily • Tight control by Apple customized to foresee • Upward-compatible appsThird- • Easy apps upgrade Party • Third-party APIs can be • Consistent UI tweaked(freedom of creativeDevelo services) • Consistent architecture pers • App compatibility issues • Quality of apps at the iTunes App Store is far better arise from missing API compared to the Android components or died/altered Market APIS
  16. 16. Pros & Cons Android iOS • Freedom of SW • Proprietary to Apple customization for UI layer and middle layer • Apple automatically pushesDevice uniform OTA OS upgrades • Complex OS versionOEMs upgrade for preloaded apps • Realization of Apple’s consistent system of device vendors and architecture carriers
  17. 17. Pros & Cons
  18. 18. iOS App Development
  19. 19. To be an iOS Developer• Development is FREE• Developer Enrollment(Appstore Uploading) • Individual Developer-99.99$/yr • Company-99.99$/yr • Enterprise-299.99$/yr • make in-house application for internal deployment
  20. 20. Developer Enrollment• Unlimited number of apps on Appstore • review process before distribution• 7:3 profit share • monthly financial report and payment• iAd network • FREE apps can make a revenue
  21. 21. iOS Dev Center
  22. 22. And more• Mac Developer program • Small market but also has an opportunity • Same Development tool and programming language and similar frameworks with iOS• Safari Developer program
  23. 23. Community
  24. 24. Prerequisites• Mac OS • iOS is based on Mac OS kernel(it’s small unix machine)• Objective-C • High Level Object Oriented Language • Smalltalk style messaging to C language
  25. 25. Smalltalk?• Appeared in 1972• High level Object- Oriented Language publicly available at 1980s• Influenced on Objective- C, Python, Ruby and many other OOP languages
  26. 26. OS X• Latest Released Version is Lion(OS X.7) • iOS shares the core Darwin code and many frameworks with OS X • Darwin is Open source POSIX-compliant OS • Many parts of OS X and iOS is open source
  27. 27. OS X• Released from 2001• Formerly named as “Mac OS X”• POSIX-compatible(Unix like OS)• APIs are based on NextStep OS API
  28. 28. iOS Development Tool
  29. 29. Xcode• Developing Software for Mac OS and iOS• Provides Compiler, Editor, Interface Builder, Debugger, Performance Tool• Supports C, C++, Objective-C, Objective-C ++, Java, AppleScript, Python, Ruby(and supports many third party compiler)• Available on Mac App Store(FREE)
  30. 30. Xcode
  31. 31. Xcode
  32. 32. Interface Design-storyboard
  33. 33. UI design on iOS• Interface design is very easy and supports powerful tools(Drag & Drop UI Design)• Automatic Code Generation on UI component• Supports consistent UI design• Also supports custom view-subclass of standard view object
  34. 34. Performance toolMemory leak detection and code performance check (do not provide Garbage memory collection)
  35. 35. Device OrganizerAdd new device for development & easy distribution
  36. 36. App Life Cycle
  37. 37. Windows and Views
  38. 38. Programming Language
  39. 39. Objective-C• Object-Oriented programming language that add Smalltalk-style messaging• Thin layer on top of C • compatible with C program• Very simple language• Single inheritance• Dynamic runtime typing(majority of its type checking is at run-time), loosely typed language
  40. 40. Objective-C(at a glance)
  41. 41. header file
  42. 42. implementation file
  43. 43. Supported Libraries• Multimedia • Audio,Video frameworks supports many audio/video filers too• LBS • Mapkit, CoreLocation framework• Game and Network • Game Center, GameKit, CoreBluetooth framework, GL Kit
  44. 44. Supported Libraries• Ad • iAd framework• SNS • AddressBook, AddressBookUI framework• and much more
  45. 45. 3rd Party Libraries• Game • Cocos2d, Unity 3D, Corona SDK• AR • Wikitude AR, Layar Player SDK, ARKit,...• QR code, barcode API, and much more• Libraries based on C/Obj-C and Cocoa libraries are allowed
  46. 46. Supporting Sensors• 3-axis accelerometer, gyroscope, digital compass, GPS• Camera, Microphone• Apple provides framework for all these sensors
  47. 47. Good Reference
  48. 48. Good Reference
  49. 49. Good ReferenceHuge number of video tutorials are supported(FREE)
  50. 50. Good Reference
  51. 51. App marketing
  52. 52. Gold Rush
  53. 53. Facts• More than 100+ apps and 700+ apps are published on Apple App Store for a DAY• There are already more than 580,000 apps on App Store
  54. 54. Facts
  55. 55. Instagram• Founded at Oct. 2010• Photo sharing program • take a photo, digital filter, share it on Social Networking service • 30 million accounts in April 2012• April 9, 2012, Facebook acquired the company for $1 billion in cash and stock(13 employee)
  56. 56. App Pricing• You can choose appropriate price tier for your app• You can make a discount event during some period(Black Friday Sale, Easter Sale,...)• Or FREE apps for marketing
  57. 57. App store price tier ...
  58. 58. App marketing• Understand Your App’s Unique Value and Message IT• Deliver Your Message to your Targeted Audience• Price Your App Effectively• Implement a Brief Marketing Plan
  59. 59. Meta Data
  60. 60. Meta Data
  61. 61. Meta Data(Localization) Korean Description
  62. 62. Meta Data(Localization)
  63. 63. App promotion • Ask a review about your app
  64. 64. App promotion
  65. 65. In App Purchase• allows customers to purchase upgrades, new content, and complementary features directly within your app • without having to go back to the App Store • simplifying and shortening the path to purchase, you’re more likely to keep your customer interested
  66. 66. Angry Birds-mighty eagle
  67. 67. Mobile Ad
  68. 68. iAd• iAd • Apple provides mobile advertising platform • Provides interactive advertising service • Apple retains 30% of the revenue, 70% for developers • Free apps can make revenues
  69. 69. Mobile Ad• eCPM(Click Per Mille) • (Total Earning/Impression)*1000 • great performance measure for ad units• iAd eCPM depends on its Click Through Rate(CTR)
  70. 70. iAd eCPMCTR: Click Through Rate, Higher CTR makes high eCPM
  71. 71. iAd Revenue
  72. 72. Admob• Admob(Advertising on mobile) is founded in 2006.• 2009 google acquired Admob• Supports Android OS, iOS, webOS, Flash Lite, WP 7 mobile platforms
  73. 73. Admob• House Ad is available• lower eCPM comparing to iAd
  74. 74. eCPM • Coke Shake!- iAd• Coke Shake!- Admob
  75. 75. Mobile Ad adRequest iAd Response
  76. 76. Mobile Ad adRequest iAd failToReceiveAd adRequest Response Admob
  77. 77. Mobile Ad solution
  78. 78. Conclusions• Mobile app market is the fastest growing marketing• Android and iOS market will be a main app market• Many ways to make a revenue(Own Business Model)• In App Purchase and Mobile Ads are also very good target
  79. 79. Video
  80. 80. Questions?