In what ways can a company divide a
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In what ways can a company divide a
- 1. In what ways can a company divide a market into segments? Benefits sought Risk Preference Available Resources Geography Need Based Market Usage rate
- 2. Usage rate Depends upon different groups of people
- 3. Geography South indian use coconut oil North indian use mustard oil
- 4. Benefits sought Whether company gets benefits or not if its market gets segmented?
- 5. Risk preference Without risk market segmentation is not possible
- 6. Available resources Can company be able to do market segmentation from available resources?
- 7. Current income Can market segmentation be done from current income of company?
- 8. Assets What is the total assets of company ? will it be able to bear market segmentation?
- 9. savings What is the total saving ?will it be able to bear market segmentation?
- 10. Sameer Mathur MBASkills.in Indian institute of Management Lucknow Marketing professor 2013- Marketing professor 2009-13 Ph.D and MS(marketing)2003- 2009 Madhusudan Dahal National Institute of Technology surat intern