A company should choose target markets that are significant but not heavily competed in, can be served using available resources, and offer profitability and growth potential with low risk. Key factors to consider include market size and growth rates, available resources to invest, segmentation if needed to find the right target, and risk levels associated with different market options. The targeted market should be profitable and have a predictable growth trajectory over time.

1. How should a company choose the
most attractive target markets?

2. Firm must look upon :
1.
Concentrate on the field which is
significant but less cared

3. Resources
Evaluate your available resources
to invest on target market

4. If segmentation is necessary , guide the
resources to get the target market

5. profitability
Examine whether the targeted
market makes profit or not?

6. Focus on
these also:

7. Growth
Evaluate how will be the growth rate at every
speculated time?

8. Low risk
Always choose the targeted market which has low risk

10. Sameer Mathur
MBASkills.in
Indian institute of
Management Lucknow
Marketing professor 2013-
Marketing professor 2009-13
Ph.D and MS(marketing)2003-
2009
Madhusudan Dahal
National Institute of Technology surat
intern