This is the presentation framed by Madhusudan Dahal (nit surat) as an intern at IIM LUCKNOW

1. How should marketers adjust their
strategies and tactics for an
economics downturn or recession?
Dude I am jobless . where
to get a job?

2. 1.Explore the possible
increasing investments
Marketers should consider the potential upside and positive
payback of an increased investment that seizes market
opportunities

3. 2.Review budget allocations
Budget reallocations can open up promising new
options and provide sufficient revenue benefits

4. 3.Get closer to customer3.Get closer to
customer
A downturn is an opportunity for marketers to learn even
more about what consumers thinking ,feelings and doing .

5. 4.Put forth the most
compelling value proportion
The more expensive the item ,the more important this
value framing becomes

6. 5.Fine tune brand
Marketers can review product portfolios and brand
architecture to confirm that brands and sub-brands are
clearly differentiated

7. 7.Product
offering
Marketers must ensure they have right products
to sell to the right place and time

8. Sameer Mathur
MBASkills.in
Indian institute of
Management Lucknow
Marketing professor 2013-
Marketing professor 2009-13
Ph.D and MS(marketing)2003-
2009
Madhusudan Dahal
National Institute of Technology surat
intern