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How can market followers or nichers compete effectively?

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sardar vallabhbhai National Institute of Technology
sardar vallabhbhai National Institute of Technology

This is the presentation framed by Madhusudan Dahal (nit surat) during his internship at IIM LUCKNOW

1 of 10
How can market followers or nichers compete effectively ?
It is done with smart niching
By offering high value
By charging premium price
By achieving lower manufacturing cost
By shaping strong corporate culture
By setting strong vision
Remember !!! Follower in large market=leader in a small market
local garments motifs Niche product in export market
Sameer Mathur MBASkills.in Indian institute of Management Lucknow Marketing professor 2013- Marketing professor 2009-13 Ph.D and MS(marketing)2003- 2009 Madhusudan Dahal National Institute of Technology surat intern

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