This presentation is based on Marketing Management on South Asian Perspective,chapter no 07.written by Philip Kotler,Kevin Lane Keller,Abraham Koshy & MItheleshwor Jha.It is framed by Madhusudan Dahal (nit surat) undrer the guidence of Prof.Sameer Mathur(IIM Lucknow)

1. Identifying Market Segments
&Targets
Pleasurable Nourishment

2. What are the different levels of market
segmentation?
Group of customers sharing a similar set of needs and wants

3. Levels of market segmentation

4. 1.Geographic
Air cooler at Rajasthan Air cooler at karnataka

5. 2.Demographic
Gender
Family size
Gender

6. Family income
Religion

7. 3.Psychographic
Lifestyle
Psychological/personality traits

8. Psychographic Measurements
What you know about( SBI) VALS framework?
You know nothing JOHN SNOW
My love ,VALS segmentation framework are
consumer motivation & consumer
resources,

9. 4.Behavioral
Attitude towards
product
Occasions
Loyalty Status
User status
Reading Stage

10. Sameer Mathur
MBASkills.in
Indian institute of
Management Lucknow
Marketing professor 2013-
Marketing professor 2009-13
Ph.D and MS(marketing)2003-
2009
Madhusudan Dahal
National Institute of Technology surat
intern