Video Sandwich - How Real Estate Agents Can Use Video Without Being In it!
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We are going to share Video marketing basics How to become the local celebrity How to start the day of the class How to use the equipment you already have Why this works so well Why not doing it is costing you millions Why you have no competition (Really) If you are looking to close 1, 2 or even 3 more deals a month, this class is for you.
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Video Sandwich - How Real Estate Agents Can Use Video Without Being In it!
- 1. Today’s Agenda • The 2 types of video marketing • Basic – not being in the video period but providing a benefit that is going to create an huge emotional connection • Advanced – Video sandwich, equipment and Youtube • “Next Week” Advanced / Advance – getting your feet wet with Adobe Premier Elements to edit your using the Sandwich Video • Where to get daily video ideas, free content (but have somebody else doing 90% of it for you) • How and why to overcome the fear of video marketing • This isn’t an option my friends….. • Why you should absolutely be doing videos on a weekly basis • They want to work with you but can’t remember you?
- 3. Some Video Ideas Video Business Cards • Post url on Social Media Sites send in an email to new clients who you’ve just met • Add it in your listing flip book • Build your YouTube channel Happy Birthday • Wish your Facebook clients happy birthday • And post on their Facebook wall • Promotes good feelings that you thought enough to do this • And their 200+ average friends will see your post. Listing Video • Another way to promote your listings • Sellers love this idea • Ask them to post on their Facebook wall • Add to your Facebook and Listing fan page • Build your YouTube channel.
- 4. Why Video??? Wouldn’t it be silly to have to read a commercial? Wouldn’t you rather just watch a story? Free reports are like reading a commercial Video marketing is telling a story
- 5. When was the last time you actually read a newsletter that was emailed to you????
- 6. Overview of Strategy • Find a “Viral Video” • Insert in an intro • End with a call to action • Your Intro “Viral Video” Your Call To Action
- 7. How You Benefit • Your Intro “Viral Video” Your Call To Action • Eliminates “camera shyness” • Eliminates “Don’t Know What To say” • Odds are it will be more interesting than anything else you do • You Still Get “Bonding & Trust”
- 8. Super cool to do in combination with your loan officer Do Video Sandwhich with your loan officer & Then send to Insurance company database…..
- 9. Things You’ll Need Kodak Zi8 or Flip Cam Web Cam
- 10. Things You’ll Need Video Extraction Software $39
- 11. Things You’ll Need Editing Software $60-$99
- 12. Things You’ll Need Websites to get sounds and “viral” videos YouTube.com
- 13. Lets Start With The “Intro” Video Your Intro “Viral Video” Your Call To Action
- 14. Time To Grab The Camera Kodak Zi8 or Flip Cam Web Cam
- 15. Intro Video Needs To Be You People do business with people they know, like, and trust Video creates bonding and trust better than anything (other than 1 on 1 appointments) You want “you” in the video so they bond & trust you so that they want to work with you
- 16. The Intro Video • Try to get out of office • Let them get to know you • Include friends and family • Puppy dogs rule
- 17. The Intro Video • Wear what you normally wear around town (so you’ll be recognizable) • Don’t try to be CNN newscaster • Be yourself • Talk like you are talking to a friend (pick your best friend, and talk to that person)
- 18. Here’s Your Script For Intro Video “Hey, this is <insert name>. Check this out” (Keep it short!!)
- 19. That Was The “Intro” Video Your Intro “Viral Video” Your Call To Action
- 20. Picking A Viral Video
- 21. This Will Be The “Middle” Video Your Intro “Viral Video” Your Call To Action
- 22. What Kind Of Videos Are Best Humor Reigns King
- 23. That Ray Of Sunshine
- 24. What Kind Of Videos Are Best
- 25. What Not To Post People Getting Hurt….
- 26. What Not To Post
- 27. For sure NOT!!!
- 28. Where To Find “Viral” Videos “Funny Video” “Strange But True” “Funny People” “Funny Animals”
- 29. What If The Video Has Been Seen Already By A Lot Of People? • Many people still haven’t seen it • Viral Videos get more viewers every day • How many times have you watched a video more than once? • Use it and send it out,
- 30. How To Extract The Viral Video RealPlayer.com
- 31. How To Extract The Viral Video RealPlayer.com
- 33. Downloading
- 35. Choose WMV
- 36. Converting
- 37. You Now Have 2 Formats
- 38. This Is Where RealPlayer Stores Your Extracted Videos
- 39. My Sample Of Videos in “RealPlayer Downloads”
- 40. The One Problem The “Viral Video” has been downloaded as an FLV file and needs to be converted to a WMV file.
- 41. This Will Be The “Call To Action” Video Your Intro “Viral Video” Your Call To Action
- 42. Time To Grab The Camera Web Cam
- 43. Here’s Your Formula For Call To Action Video 1. “That was pretty cool wasn’t it” 2. Here’s what I got 3. Here’s how it will benefit you (so that) 4. Here’s what I want you to do next
- 44. Here’s What I Got • This is the thing that you do well, your unique selling proposition • Examples: 40,000 eyeballs that will see that your home is 4sale • Your own personal website just for your home • Credit challenged OK because you know of a great credit repair company • list of homes for sale for “pennies on the dollar”, etc…
- 45. That Was The “Call To Action” Video Your Intro “Viral Video” Your Call To Action
- 46. It’s Time To Put The Pieces Together With A Twist Your Intro “Viral Video” Your Call To Action
- 47. It’s Time To Put The Pieces Together
- 48. Where To Have Your Video Hosted • YouTube.com • FaceBook.com
- 49. How To Upload In YouTube.com Go to YouTube.com
- 50. Fill In The Blanks
- 51. Sign In To Your New Account
- 52. Get To Your Channel (this is my example)
- 53. Go To Your YouTube Channel
- 55. Pick Which Video To Upload (this will be your completed video sandwich)
- 56. Your Video Options on YouTube
- 57. Just Beneath Your Video Are The Goodies
- 58. Where To Post Facebook • Chamber of Commerce Fan Page • Your Fan Page • Your Personal Page • With Referral Partners • Popular fan pages of your prospects
- 59. Where To Post • LinkedIn (groups) • Your website • Email out • Put a link on your newsletter • Put a link on referral partners newsletters (insurance companies, local business) • YouTube.com • TubeMogul.com
- 60. I Hear This All The Time • Its not good enough • I hate the way I look
- 61. Uploading Your Video To Facebook Go To Page You Want To Upload Your Video To
- 62. Review 1. Record Intro Video 2. Pick out “viral video on YouTube, Google, or Break.com 3. Download “viral video” using RealPlayer.com 4. Record Call To Action Video 5. Put 3 videos together and fuse them together using Adobe Premier Elements 6. Place new fused video everywhere 7. Rinse and repeat with insurance and title company referral partners in conjunction with your loan officer.