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Using Social Media for Ministry

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The iChurch Method author Jason Caston provided this presentation on how to effectively use Social Media in Ministry.

Published in: Technology, Spiritual
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Using Social Media for Ministry

  1. 1. Using Social Media inMinistryJason Caston - @jasoncastonInternet Church Developer
  2. 2. What I do I am an internet church developer for TD Jakesministries and author of TheiChurchMethod.com I Build Internet Church interactive streaming portals I help create Social Media strategies for communitiesthat have over a million social connections I develop Mobile Websites and Apps Find out what’s the latest and greatest technology nowand integrate into the ministry as well as what will behot in 1 - 3 years and move towards that
  3. 3. Why is Social MediaImportant in ministry Interactive two way conversation, way for people toreach the ministry Faster, immediate connection, immediate response More people can be reached right where they are
  4. 4. Trends in Social Media Top social networks Facebook - 900 million+ Youtube - 600 million+ Twitter - 200 million+ Linkedin - 161 million+ Pinterest - 15 million+
  5. 5. Trends in Social Media Integration into websites (share everything) Addtoany.com Sharethis.com Moving towards seamless sharing Internet church campuses with social media login andusage
  6. 6. Rise of the visual socialmedia network Youtube was first example of this Facebook Timeline Twitter Pictures feature Pinterest Instagram
  7. 7. Church Social Media Usage0% 10% 20% 30% 40% 50%NonePinterestYoutubeTwitterFacebook*Churches responding to online survey conducted by Church Leadership Org
  8. 8. What do Church users want insocial media Personality - the pulse of the ministry and the feel ofhow the ministry operates Relevance - how the church and biblical principles arerelevant to current issues and their lives Frequency and Consistency - Post enough to informthem but not enough to become bothersome. 2 - 4times daily Information - They want to know what’s going in thechurch without having to logoff their network. Bring thechurch to them
  9. 9. What do Church users want insocial media Personality - the pulse of the ministry and the feel ofhow the ministry operates Relevance - how the church and biblical principles arerelevant to current issues and their lives Frequency and Consistency - Post enough to informthem but not enough to become bothersome. 2 - 4times daily Information - They want to know what’s going in thechurch without having to logoff their network. Bring thechurch to them
  10. 10. Types of Content most oftenPosted Video - #1 consumed internet content Links - text with link to a variety of content such as Status updates Photos - Facebook is the #1 picture websites on theinternet Questions - Facebook polling feature with immediatefeedback
  11. 11. Basic Social Media Strategy Daily Inspiration/Devotion Links to service times, live streaming Weekly Events at the church in text, links or digitalflyers Ministry updates in photos, video or text format Pastors weekly message in video format Church products - links to online store
  12. 12. Basic Social Media StrategyWhen to post Morning - 7am - 11am Afternoon - 11am - 3pm Late Afternoon - 3pm - 6pm Evening - 6pm - 11pm Overnight - 11pm - 7am
  13. 13. Whats coming in the future Seamless sharing Niche social media login internet church campuscommunities Tablets and Internet TV Google+ Hangouts

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