This deck was shared on Thursday, August 24, 2017 as the thirteenth session in the Church Online Communications Comprehensive, a 14-week online training course.

1. SAVING TIME IN YOUR
ONLINE COMMUNICATIONS
Session Thirteen
Church Online Communications Comprehensive
How can we be consistent and efficient in our communications?

2. OUTLINE
The time challenge
Efficiency over quantity
Ingredients of efficiency
Time-saving tools
Campaign templates
Summary
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3. THE TIME CHALLENGE
“How do I find the time?”
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4. THE TIME CHALLENGE
If technology makes things easier,
where did the time go?
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5. THE TIME CHALLENGE
Technology  Individualization
Individualization  Preferences
Preferences  Customization
Customization  Attention
Customization  Time
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6. THE TIME CHALLENGE
Not Everything is Time Sensitive
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7. THE TIME CHALLENGE
Quality Matters…to a Point
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8. THE SOLUTION
Prioritize Efficiency over Quantity
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9. EFFICIENCY OVER QUANTITY
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Efficiency isn’t … Efficiency is …
Shirking responsibility
Rushing through tasks
Finding quick shortcuts
Ignoring other people
Getting everything done
Being a workaholic
Owning your work
Giving proper attention
Leveraging resources
Asking for help
Completing the right things
Being a good steward

10. INGREDIENTS OF EFFICIENCY
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Efficiency comes from…
Planning
Organization
Automation

11. PLANNING
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Ongoing Efforts
Campaigns
Micro-Campaigns

12. PLANNING
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13. PLANNING
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14. ORGANIZATION
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Plans
Actions
Assets
Data

15. ORGANIZATION
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16. AUTOMATION
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17. AUTOMATION
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In-App Integration
API (Integration) Directories
Delegation

18. AUTOMATION
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19. ORGANIZATION
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20. TIME-SAVING TOOLS
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Asana – http://www.asana.com
Church360° Unite – http://www.360unite.com
Airtable – http://www.airtable.com
Church360° Members – http://www.360members.com
IFTTT – http://www.ifttt.com
Slack – http://www.slack.com

21. CAMPAIGN TEMPLATES
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Ongoing Efforts
Campaigns
Micro-Campaigns

22. CAMPAIGN TYPES
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ATTENDED
FELLOWSHIP
EVENT
ATTENDED
WORSHIP
FIRST TIME
ATTENDED
BIBLE
STUDY
STARTED
NEW MEMBER
CLASS
BECAME
CONFIRMED
MEMBER
ATTENDED
WORSHIP
REGULARLY
ATTENDED
BIBLE STUDY
REGULARLY
PROSPECT VISITOR
POTENTIAL
MEMBER
PRE-
MEMBER
NEW
MEMBER
ENGAGED
MEMBER
CAMPAIGN
CAMPAIGN
CAMPAIGN
CAMPAIGN

23. EXAMPLE CAMPAIGN
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OUTPOSTS MEDIA EMPIRE HOME BASE
WEBSITEBLOG EMAILSEARCH PPC

24. CAMPAIGN TEMPLATES
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25. SUMMARY
Prioritize Efficiency over Quantity
Plan, Organize, and Automate
Make Campaign Templates
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26. BLOG
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ConcordiaTechnology.org/Blog

27. FREE DOWNLOAD
Saving Time with Campaign Templates
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28. FACEBOOK GROUP
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/groups/ChurchOnlineCommunicationsComprehensive/

29. NEXT LIVE TRAINING SESSION
Sharing Excitement about Your
Communication Strategy
Next Thursday, August 31, at 11:30 a.m. (CDT)
/ConcordiaTechnology
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30. CONTACT
Peter Frank
peter.frank@cph.org
peterfrank235
(314) 268-1408
30Church Online Communications Comprehensive