Qpx CLab unipro

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Qpx CLab unipro

  1. 1. Brainstorming QPX > Unipro, 29 Marzo 2011
  2. 2. FACTS & FIGURES Over 800 clients 25 million emails and 400 campaigns broadcast daily 11 years of Internet and email marketing experience Over 90 e-mail marketing experts at your service 5 offices in Milan, Paris, London, Madrid and Munich
  3. 3. VISION & MISSION We believe in the power of email marketing to: Build brand reputation Deliver value-added content Engage with clients and prospects Generate business <ul><li>We embrace email marketing ’s 3 roles: </li></ul><ul><ul><li>Generator of direct response </li></ul></ul><ul><ul><li>Relationship and brand builder </li></ul></ul><ul><ul><li>Digital facilitator, supporting action through other media and channels </li></ul></ul>
  4. 4. OVER 800 CLIENTS FROM ALL INDUSTRIES INCLUDING
  5. 5. 1) E-MAIL MARKETING PLATFORM
  6. 6. USER-FRIENDLY E-MAIL PLATFORM CREATE YOUR NEWSLETTER IN A FEW CLICKS USE PRE-EXISTING TEMPLATES, OUR NEWSLETTER CMS OR UPLOAD NEW HTML FILES 
  7. 7. TEMPLATE EDITOR PAGEBUILDER CHOOSE A TEMPLATE, INSERT CONTENTS AND BROADCAST YOUR CAMPAIGN A SELECTION OF AVAILABLE TEMPLATES CHOOSE ONE TEMPLATE ENDLESS COMBINATIONS 
  8. 8.  SUMMARY LINK TRACKING USERS THAT CLICKED WHERE THEY CLICKED LINK CATEGORIES BASIC STATISTICS BROADCAST RECAP FIND OUT WHO OPENED, WHO CLICKED AND WHERE
  9. 9. ADVANCED STATISTICS BEYOND OPENS AND CLICKS MEASURE E-MAIL ROI  CONTACTLAB POST-CLICK ANALYSIS CONTACTLAB CAN BE EASILY INTEGRATED WITH THE MOST WIDELY USED WEB ANALYTICS PLATFORMS
  10. 10. 2) NURTURING PROGRAMS
  11. 11. EMAIL MARKETING ONE TO ONE
  12. 12. NURTURING PROGRAMMES POST-PURCHASE SERIES INTERACT WITH CLIENTS WHO HAVE JUST PURCHASED  USEFUL INFORMATION ITINERARY AND TIPS WELCOME BACK SURVEY POST-PURCHASE UP/CROSS SELLING EXPEDIA
  13. 13. NURTURING PROGRAMMES POST PURCHASE / CROSS & UP-SELLING OFFER RELEVANT PRODUCTS OR SERVICES TO CLIENTS WHO HAVE JUST PURCHASED  TRANSACTIONAL E-MAIL FLIGHT BOOKED: HAVE YOU BOOKED YOUR HOTEL? TRIP BOOKED: DO YOU NEED A CAR? HOTEL BOOKED: DISCOVER TOP ATTRACTIONS SOME EXAMPLES PURCHASE POST-PURCHASE PERSONALISED MESSAGE BASED ON PURCHASE @ EXPEDIA @
  14. 14. NURTURING PROGRAMMES POST-CLICK TRIGGERING SEND AUTOMATIC MESSAGES BASED ON RECIPIENT CLICK ACTIVITY  TRIGGERING BASED ON LAST CLICK EXPEDIA
  15. 15. NURTURING PROGRAMMES PERSONALIZATION AND CONSISTENCY BUILD DYNAMIC CONTENT BASED ON RECIPIENT PROFILE  OVER 50 POSSIBLE COMBINATIONS: FAMILY STATUS, PRODUCT PREFERENCES, LOCATION IKEA
  16. 16. IKEA NURTURING PROGRAMMES EMAIL MARKETING + SURVEY 
  17. 17. NURTURING PROGRAMMES SPECIAL OCCASIONS PERSONALISE YOUR OFFER FOR SPECIAL OCCASIONS  VALENTINE’S DAY ILLY
  18. 18. NURTURING PROGRAMMES SPECIAL OCCASIONS PERSONALISE YOUR OFFER FOR SPECIAL OCCASIONS  BIRTHDAY IKEA
  19. 19. NURTURING PROGRAMMES RELEVANT MESSAGES: ACTION/REACTION 
  20. 20. <ul><li>3) CASE HISTORY: COIFFURE </li></ul>
  21. 22. NURTURING PROGRAMMES RELEVANT MESSAGES: SOME EXAMPLES 
  22. 23. http://www.contactlab.com http://www.loyaltyintelligence.it/

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