Beyond the Blog: Tools For Communicating with Your Community

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More than simply having your blog platform, using tools that connect your blog to your community help you grow traffic and conversation.

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  • RSS\nAutoResponders\n\n
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  • requires focus\n
  • http://www.flickr.com/photos/mdales/6602332085/sizes/l/in/photostream/\n
  • Update regularly.\n\nhttp://www.flickr.com/photos/markybon/238335110/sizes/l/in/photostream/\n
  • Use images. \nAttribute images (when necessary). \nTell enough, but not too much.\n\n\n
  • http://www.flickr.com/photos/dinnerseries/5974874958/sizes/l/in/photostream/\n
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  • Beyond the Blog: Tools For Communicating with Your Community

    1. 1. MKT5000BEYONDYOURBLOGtools for communicating with your community
    2. 2. RSSMANAGEMENTTools to control your email subscribers, get analytics andcontrol distribution of your blog posts.
    3. 3. FEEDBLITZ
    4. 4. FEEDITY
    5. 5. http://feedburner.google.com FEEDBURNER
    6. 6. SHARINGTools that make sharing your content easy.
    7. 7. ADDTHIS
    8. 8. SHARETHIS
    9. 9. HTML EMAILMaking it easy to communicate to your audience.
    10. 10. HTML EMAILS• Visually appealing• Track subscribers’ actions (clicks / opens)• Integrate with CRM• Schedule email distribution• Don’t create email “BLASTS” 10
    11. 11. MAILCHIMP
    12. 12. AWEBER
    13. 13. CONSTANT CONTACT
    14. 14. CAMPAIGN CONSIDERATIONS• Segment lists appropriately• Test highest effective open rates, base schedule accordingly.• Keep the call-to-action simple and clear 14
    15. 15. LET’S CALL ITCONTENTMARKETINGTips to grow your audience and purpose.
    16. 16. CC license via mdales01. DEFINE THE FOCUS
    17. 17. image via markybon CC license02. KEEP IT FRESH
    18. 18. 03. MAKE IT SEXY
    19. 19. 04. GIVE AWAY GOOD STUFF
    20. 20. 05. HUMOR

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