This document discusses creating content that matters by solving problems that have not been publicly solved yet. It recommends focusing content on solving conflicts, problems, and being unique rather than just dumping information. The document advises deciding on a goal, getting buy-in, taking action, measuring results, and adjusting as needed to authentically tell stories through content that makes a difference.

1. @ctrappe’s story

2. Finding the zone of mutual
relevance
with @ctrappe

3. The content dump

4. The content dump

5. Create content that matters instead

6. Create content that solves problems that nobody
has publicly solved, yet.

7. Create content that matters instead

8. Creating content that matters
Conflict
Solve problems
Be unique
Be quick and nimble

9. http://authenticstorytelling.net/create-once-publish-
everywhere/

10. Politics
Status quo
Relationships
Movement

11. Decide to
Get appropriate buy-in
Go
Measure
Adjust
To start now!

12. Authenticstorytelling.net
Stay in touch:
@ctrappe
Ctrappe@gmail.com