How to find the mutual zone of relevance

Christoph Trappe
Christoph TrappePublic Relations Leader | Marketing + Communications Exec | Story Marketer | Author | Speaker |
••
@ctrappe’s story
Finding the zone of mutual relevance with @ctrappe
The content dump
The content dump
Create content that matters instead
Create content that solves problems that nobody has publicly solved, yet.
Create content that matters instead
Creating content that matters Conflict Solve problems Be unique Be quick and nimble
http://authenticstorytelling.net/create-once-publish- everywhere/
Politics Status quo Relationships Movement
Decide to Get appropriate buy-in Go Measure Adjust To start now!
Authenticstorytelling.net Stay in touch: @ctrappe Ctrappe@gmail.com
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How to find the mutual zone of relevance

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These are my slides from a Click Asia Summit webinar on why we should create content in the zone of mutual relevance. Related blog post: http://authenticstorytelling.net/find-organizations-content-sweet-spot-conversion-engagement/

Christoph Trappe
Christoph TrappePublic Relations Leader | Marketing + Communications Exec | Story Marketer | Author | Speaker |

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How to find the mutual zone of relevance