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Paradigm Shifts: Can SEO Survive Google?
The document discusses the evolving challenges SEO faces due to Google's advancements, including personalized search through Google Assistant and the rise of mobile ads. It highlights different risk factors associated with these changes, including how Google is controlling content visibility through features like AMP and curated content experiences. The document ultimately questions whether traditional SEO practices can survive in this new landscape dominated by Google's innovations.
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Paradigm Shifts: Can SEO Survive Google?
- 1. Paradigm Shifts: Can SEOSurvive Google? Dr. Pete Meyers • Marketing Scientist • Moz
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- 4. @dr_pete #StateofSearch Patented SharkanoScale* *not actually patented, image ©2017 KittyVector/ShutterStock
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- 15. Local Pack adsare live on mobile and appear to be in testing on desktop.
- 16. @dr_pete #StateofSearch Risk Factor:2 Sharkanoes
- 17. It Just GotPersonal
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- 21. Google Assistant may openup new avenues for personalization.
- 22. For example, search historyappears to be more persistent.
- 23. Google Now uses personalizationto do away with queries entirely.
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- 25. @dr_pete #StateofSearch Risk Factor:2 Sharkanoes
- 26. Rise of TheMachines
- 27. @dr_pete #StateofSearch “What areranking factors?” ?
- 28. @dr_pete #StateofSearch “What areranking factors?”
- 29. @dr_pete #StateofSearch “What areranking factors?”
- 30. @dr_pete #StateofSearch “What areranking factors?” (+) Contains search phrase (+) Links from trusted sites (-) Abuses/stuffs keywords
- 31. @dr_pete #StateofSearch “What areranking factors?”
- 32. @dr_pete #StateofSearch “What areranking factors?”
- 33. @dr_pete #StateofSearch “What areranking factors?”
- 34. @dr_pete #StateofSearch “What areranking factors?”
- 35. @dr_pete #StateofSearch “What areranking factors?”
- 36. @dr_pete #StateofSearch Risk Factor:2 Sharkanoes
- 37. The Voice ofDoom
- 38. @dr_pete #StateofSearch OK, Google: Canfish live in volcanoes?
- 39. @dr_pete #StateofSearch On thewebsite Gizmodo.com, they say... Last week, scientists spotted sharks living in a volcano.
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- 41. @dr_pete #StateofSearch OK, Google: Wheredid my links go?
- 42. @dr_pete #StateofSearch Sorry, I’mnot sure how to help with that.
- 43. Interestingly, Google Home does senda link to your mobile app.
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- 48. When voice makes moresense, you can send data back to Google Home.
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- 50. @dr_pete(icons via FlatIcon.com©2017) When I saw the fin emerge from the magma, I finally knew the sharkano…
- 51. @dr_pete(icons via FlatIcon.com©2017) OK, Google: Who is this?
- 52. @dr_pete(icons via FlatIcon.com©2017) That voice is Dr. Martin Brody, host of TLC’s Sharkano: It Was Probably Aliens
- 53. @dr_pete(icons via FlatIcon.com©2017) OK, Google: Is that series available online?
- 54. @dr_pete(icons via FlatIcon.com©2017) Yes, that series is currently on Netflix. I’ve saved it for you as SHARKS-1.
- 55. @dr_pete(icons via FlatIcon.com©2017) OK, Google: Play saved series SHARK-1
- 56. @dr_pete(icons via FlatIcon.com©2017) Martin Brody is a former police chief, shark hostage & author of 73 books…
- 57. @dr_pete(icons via FlatIcon.com©2017) OK, Google: Find books by Martin Brody
- 58. @dr_pete(icons via FlatIcon.com©2017) I’ve sent the results of your search to your smartphone.
- 59. @dr_pete(icons via FlatIcon.com©2017) OK, Google: Sort results by publication date.
- 60. @dr_pete(icons via FlatIcon.com©2017) OK, Google: Buy “Abduction: My Drunken Tale of Shark- Alien Survival”
- 61. @dr_pete(icons via FlatIcon.com©2017) I’ve ordered that title and am downloading it to your tablet.
- 62. @dr_pete(icon by DaveGandy via FlatIcon.com) OK, Google: Read my book.
- 63. @dr_pete #StateofSearch Risk Factor:3 Sharkanoes
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- 67. AMP results are yourentire web page hosted on Google’s servers.
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- 70. @dr_pete #StateofSearch Risk Factor:3 Sharkanoes
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- 75. Data feeds alone canbe used to drive immersive content experiences.
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- 82. @dr_pete #StateofSearch Risk Factor:3 Sharkanoes
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- 88. Content features are builtfor mobile and dominate mobile screen real estate.
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- 90. Google recently launched tabbed contentfor movies and books.
- 91. This goes beyond curationto create a self-contained content experience.
- 92. @dr_pete #StateofSearch OK, Google: Ineed a recipe for chili.
- 93. @dr_pete #StateofSearch Ok, I’vegot a recipe called “Award Winning Chili Con Carne” from All Recipes. Does that sound good?
- 94. @dr_pete #StateofSearch Risk Factor:4 Sharkanoes
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- 96. Is Google tryingto poison us? I’ll leave it to you to decide. (h/t @danmozgai)
- 97. @dr_pete #StateofSearch “The FlyAgaric, Amanita muscaria, is a hallucinogen and must be considered poisonous.”
- 98. @dr_pete #StateofSearch Risk Factor:5 Sharkanoes
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- 100. @dr_pete #StateofSearch Keep youreyes open.
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- 105. Features occupy even morespace on mobile and can be totally different.
- 106. @dr_pete #StateofSearch OK, Google: Howto do search engine optimization?
- 107. @dr_pete #StateofSearch Sorry, I’mnot sure how to help with that yet.
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- 113. @dr_pete #StateofSearch Give yourdata away?
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- 119. When you giveyour data away, think beyond the short- term benefits.
- 120. @dr_pete #StateofSearch Maybe don’teat these.