Role Of Transgenic Animal In Target Validation-1.pptx
How did you attract you target audience?
1. How did you attract/address your
audience?
EMANUELA COMANDINI
2. Contents Page.
To attract my target audience ( teenagers and young
adults) I included social networks. Carrying on further
research I have found that that social networks are mostly
used by teenagers and young adults which is my target
audience. Therefore the use of the Facebook and the
twitter logo is designed to capture the target audience’s
attention. Social networks allow the magazine and the
audience to interact and it allows the audience to be
regularly updated as it is a monthly magazine, therefore it
keeps the audience engaged.
This graph shows that twitter is
highly used by young adults.
3. Double Page Spread.
In order to attract my target audience I chose
the artist to wear a red short dress in order to
attract the audience eye. The red dress
relates to the fashion sense of young women.
It shows a modern and comfortable look that
all women of various sizes can wear and
afford. Additionally this also attracts the male
audience as the red dress make the model
stand out.
The red colour scheme is also
shown in the contents page. The red
lips links with the red dress worn by
the character , therefore it shows a
visual link and creates a sense of
consistency.
Therefore I used the red colour scheme to
attract my audience as is quite a strong colour.
4. How did you find out what appeal to
your target audience?
Through the use of questionnaire I found out what appeals to my target
audience. This include asking the audience how much they are willing to
pay for the magazine. The results concluded with the price one £1.00. I
did this through first hand research by handing out questionnaires to the
target audience of different backgrounds and age groups. I personally
think that £1.00 is a reasonable price for young people as it is really
affordable for teenagers.
Additionally another question I asked is
Through internet research and face to face interviews I found out that a
lot of teenagers would like to have posters in their music magazines
including interviews of their favourite artists. For example Drake Eleonor.
Moreover I also asked my sample group what colour scheme they would
like to see across my media product. The results showed that black ,
white, blue, red were the top rated.