1 ENGLLLD 100A (adapted from S. Berghoff) .docx

1
ENGL/LLD 100A (adapted from S. Berghoff)
Outline for Rhetorical Analysis Assignment
I. INTRODUCTION
a. What is rhetoric, in general? Why/how do writers use
rhetorical writing
strategies to achieve their purpose? Provide a general /brief
explanation
of this.
b. What is rhetorical analysis? What is the purpose of the
Rhetorical
Analysis (RA) assignment?
c. Introduce the article you are analyzing:
1- Why did you choose this article? (Your discourse
community)
2- What is the full title of the article?
3- Who is the author?
4- When was it written?
5- Where was it first published?
6- Who is the intended audience? Describe the discourse
community
the paper was written for—connect this to your discourse
community

7- What is the author’s purpose in producing this piece of
writing? What
does he/she want to achieve? What do you think the author
wants
the reader to think or do after reading this paper? (to inform, to
persuade, etc.)
d. Thesis/Preview Statement: Indicate the rhetorical strategies
you will
discuss in the rest of this RA. Strategies include style, tone,
organization, use of rhetorical appeals (ethos, logos, pathos),
development of ideas (narration, description, exemplification,
process
analysis, cause and effect analysis, comparison and contrast,
definition,
classification and/or division, etc. ), flow/transitions,
presentation/format, etc. (look at the handout on “Framework
for
Analyzing Genres and Rhetorical Strategies.”) Connect this to
your
evaluation of the article and to your larger goal: to understand
how
authors can use rhetoric effectively to achieve their purposes.
2
II. ANALYSIS OF RHETORICAL STRATEGIES (details of the
strategies

mentioned in “d” above)
You will begin each paragraph with a topic sentence, and the
paragraph will have a
unified focus. You should write one or more paragraphs (use
more than one if you have
multiple detailed examples of a particular appeal or strategy) on
each of the rhetorical
strategies you mentioned in the introduction. Here is how you
should develop your
paragraphs:
a. Define the rhetorical strategy you will be discussing in that
paragraph (you can
quote or paraphrase from your course readings). You must
define each appeal or
strategy clearly before discussing specific examples of it.
b. Quote or paraphrase 2-3 examples from the document that
illustrate the author’s
use of the strategy or appeal
c. Explain how and why the examples illustrate the strategy or
appeal and how they
have contributed to the author’s purpose in the article
d. Explain how this particular appeal or strategy can help all
authors make their points
and persuade audiences effectively
Tip: Treat each body section like a mini-essay within your
larger paper. If you follow
the steps listed above, you will see that you have a clear intro
(introduce the rhetorical
appeal or strategy), body (show examples of it and explain how

they illustrate the
appeal or strategy), and conclusion (connect the use of the
appeal or strategy to the
author’s purpose; draw final conclusion based on how this
author uses the appeal or
strategy, explaining why/how using it can help all authors
achieve their purposes).
III. CONCLUSION
(a.) Bring your focus back to the real main subject here:
effective rhetoric
(b.) Summarize briefly the main points of the analysis: go over
the main
appeals and strategies you have analyzed, saying which ones
were
particularly effective
(c.) Explain the significance of your analysis as you consider
the following:
1. What conclusions can you draw, based on your analysis of
this
particular article, about the role in general of rhetorical appeals
and
strategies in producing clear communication through writing?
2. What changes would you recommend to this author to better
achieve
his/her purpose?
3

FORMATTING:
Ø 1 inch margins (left/right; top/bottom), 12-point Times New
Roman font
Ø Use section headings and subheadings for the sections to
guide the reader
Ø Use clear headings for each section of your essay—especially
for introduction,
individual body sections (for example, you would need separate
headings for Ethos,
Logos, Narration, Cause and Effect, Exemplification), and
conclusion (see RA
Sample Format handout for clear example of layout and
headings)
Ø 1.5 line spacing for initial drafts (including your final in-
semester draft)
Ø Single spacing for the final draft that will go in your portfolio
at the end of the
semester
Ø Single space between paragraphs; double space between
individual body sections
(between, for example, your discussion of Ethos and Pathos, or
Logos and Ethos—
each of which should have a separate heading and be its own
section within your
larger Analysis of Rhetorical Appeals section)
Ø Block paragraph style; don’t indent paragraphs (keep them
flush with left margin)
Ø See assignment sheet for word count for initial drafts

Ø About 1750 words for final draft that will go in your portfolio
at semester’s end
Ø Number your pages
2/27/20, 12:40 AMProject 3: Perspective Assignment - CMST
320 6381 Illustration Graphics (2202) - UMGC Learning
Management System
Page 1 of
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es.d2l?db=916832&grpid=0&isprv=0&bp=0&ou=442037
Assignments Project 3: Perspec!ve Assignment
Project 3: Perspec!ve Assignment
Hide Assignment Informa!on
Instruc!ons
CMST … Robin Mcclain
Course Home Content Discussions Assignments ClasslistMy
Tools Resources Help
PROJECT 2
UMGC > CMST 320 > ILLUSTRATION GRAPHICS
PROJECT 2: LOGO ASSIGNMENT

OBJECTIVE
The purpose of this project is to demonstrate your
understanding of the following course concepts:
1. X
PROJECT DESCRIPTION
In this assignment, you will use the perspective grid and the
perspective selection tool to draw objects in perspective.
You will be designing a 3D cubic box with 2 different artworks.
One on the left plane and one on the right plane. You are
required to create 2 different artworks to use to snap on the left
and right planes and follow the requirements below.
https://learn.umuc.edu/d2l/lms/dropbox/user/folders_list.d2l?ou
=442037
javascript://
https://learn.umuc.edu/d2l/home/442037
https://learn.umuc.edu/d2l/lp/ouHome/defaultHome.d2l
https://learn.umuc.edu/d2l/le/content/442037/Home
https://learn.umuc.edu/d2l/le/442037/discussions/List
https://learn.umuc.edu/d2l/lms/dropbox/dropbox.d2l?ou=442037
https://learn.umuc.edu/d2l/lms/classlist/classlist.d2l?ou=442037
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1. Click here to watch a short tutorial on how to build the
perspective assignment's "box". (Raser)
2. Visual examples can be found in attached PDF here.
3. Linked here is a great Adobe tutorial on creating abstract
Meshwork. A fun & informative learning tool!
As things do get a little tricky when trying to create artwork on
the perspective grid itself, I've outlined one of
the best solutions below.
1. Create an open rectangle on the plane (side of the perspective
box) you want to use. Make this box without a fill
color, but with a black 1pt stroke so you can see it.
2. Apply the rectangle to the perspective grid.
3. Place the gradient mesh behind (or "under" in the layers
panel) the rectangle and select both objects at the same
time.
4. Choose Object > Envelope Distort > make with Top Object.
5. Make sure to not have any "background shapes" chosen or
they will get distorted as well.
Lastly, this video gives a great step-by-step how-to for mapping
your artwork or text to your perspective grid as well:

http://tv.adobe.com/watch/learn-illustrator-cs5/mapping-flat-
artwork-to-the-perspective-grid/. WEB PAGE HAS ERROR
MESSAGE -SA
PROJECT REQUIREMENTS
1. Use a recent version of Adobe Illustrator.
2. Use perspec!ve grid to create a "box" that has at least 2
planes to build artwork on.
3. Use perspec!ve selection tool to select appropriate planes to
change and build.
4. Left panel artwork must be created using Envelopes Warp
tool.
5. Right panel artwork must be created using (Gradient) Mesh
tool.
6. Snap artwork on le" panel (keeping proper perspective with
your 3D box).
7. Snap artwork on right panel (keeping proper perspective with
your 3D box).
8. Save file as .pdf and submit both .ai and .pdf files.
SUBMISSION REQUIREMENTS
Please submit your completed paper to your Assignments Folder
in our CMST 320 LEO Classroom before the due
date.

MILESTONE DUE DATE
Late Penalty: There is no late penalty for this project. You can
submit (and resubmit) this assignment until the end of
Week 7, Sunday 11:59 PM ET. The Assignments Folder will
then be closed and you will not be able to physically submit
(or resubmit) the assignment for a grade.
Exceptions may be allowed, on a case-by-case basis, for life
situations (military deployment, medical illness, death in
the family, etc). In all cases, timely notification of a "life
situation" is critical to the approval of any extensions. All
exceptions must be accompanied by official documentation,
which is subject to inspection and approval. Workload,
course load, vacations, or bad memory are not acceptable
excuses.
Running Close to the Deadline?: Please do not wait until the
last minute to submit your assignment. Give yourself at
least a 5-hour window to account for any technical difficulties
that might arise. If you experience technical difficulties
beyond your control that do not allow you to successfully
complete the assignment, immediately follow the steps below:
https://www.youtube.com/watch?v=cgtiXHnMRW8
https://learn.umuc.edu/d2l/common/dialogs/quickLink/quickLin
k.d2l?ou=442037&type=coursefile&fileId=PerspectiveAssignme
nt(AllExamples).pdf
https://blogs.adobe.com/creativecloud/create-abstract-gradient-

graphics-with-the-mesh-tool-in-adobe-
illustrator/?scid=social73843037&adbid=903301405464715264
&adbpl=tw&adbpr=23822236
https://tv.adobe.com/watch/learn-illustrator-cs5/mapping-flat-
artwork-to-the-perspective-grid/
Management System
Page 3 of
Due Date
Mar 1, 2020 11:59 PM
A"achments
Step 1: Contact UMGC 360 Help and Support. Inform them of
the problem you are having. Get a problem ticket
number from them to document the situation.
Step 2: E-mail me ASAP and include (a) your class and section,
(b) description of the problem you are having, (c) your
problem ticket number from 360 Help and Support, and (d) your
name, so I can investigate the situation.
Step 3: Attempt to attach your assignment to a message to me
inside of LEO.
Step 4: E-mail the assignment to me.

GRADE VALUE
This project is worth 25 points or 25% of your total grade for
the course.
GRADE REDUCTIONS
You will lose points for issues such as: not following
directions, not submitting your work on time, and failure to
include
all required elements. Each omission will result in a partial
point deduction.
SUBMITTING YOUR ASSIGNMENT
To complete this project and receive full credit, you must
submit your completed presentation to your Assignments
Folder unless you encounter problems--discussed above).
CYA (COPY YOUR ASSIGNMENT)
Please make sure you keep a copy of your project stored on your
computer. Technical difficulties do happen--you may
need to resubmit your assignment for a number of reasons. It is
always a good policy to CYA!
HAVING PROBLEMS?
Please contact me in advance if you are having problems
understanding what is required of you.
DO YOUR OWN WORK
UMGC has strict policies regarding turning in work that is not
100% your own creation. I will enforce these policies.
NOTE 1: If you do not plan to use a recent version of Adobe

Illustrator, please inform me in advance, so we can
discuss these issues in greater detail.
VERIFY YOUR ASSIGNMENT HAS BEEN POSTED ( ***
VERY IMPORTANT *** )
It is your responsibility to make sure you have posted your
assignment CORRECTLY! Once you have posted your
assignment, immediately attempt to view it, just to make sure
your post was accepted by LEO, that it is formatted
correctly, and you have posted the correct file.
NOTE 2: You will be held responsible for posting your
assignments correctly.
http://www.umuc.edu/help
Management System
Page 4 of
Perspec!veAssignment(AllExamples).pdf (9.23 MB)
Download All Files
Hide Rubrics
Rubric Name: Perspec!ve Assignment Rubric

Total / 16
Overall Score
Criteria
Level 4
4 points
Level 3
3 points
Level 2
2 points
Level 1
0 points
Designing
a 3D Cubic
Box
Use
Perspec!ve
Grid and
Selec!on
Tool
Le" Panel
Artwork

(Envelope
Warp)
Right panel
artwork
(Gradient
Mesh).
Completely designed
a 3D cubic box with
2 different artworks
on the le" and right
planes.
Par!ally designed a
3D cubic box. This
design may have 2
different artworks
planes, but the
design is incorrect

or incomplete.
Par!ally and
incorrectly designed
a 3D cubic box. The
design may have
only 1 artwork on
the le" or right
planes and incorrect
or incomplete.
Did not design a 3D
cubic box with 2
different artworks
planes.
Properly applied
perspec!ve grid and
selec!on tool.
Par!ally applied

perspec!ve grid and
selec!on tool.
Incorrectly
applied perspec!ve
grid and selec!on
tool.
Did not apply
perspec!ve grid and
selec!on tool.
Le" panel artwork is
created using
Envelope Warp
tool and snapped on
le" panel.
Par!ally created le"
panel artwork using
Envelope Warp
tool or snapped on

le" panel.
Incorrectly created
le" panel artwork
using Envelope
Warp tool or did not
snap on le" panel.
Did not create le"
panel artwork using
Envelope Warp tool
or did not snap on
le" panel.
Right panel artwork
is created using
Mesh tool and
snapped on right
panel.
Par!ally created
right panel

artwork using Mesh
tool or snapped on
right panel.
Incorrectly created
right panel
artwork using Mesh
tool or no snapping
on right panel.
Did not create right
panel artwork using
Mesh tool or did not
snap artwork on
right panel.
https://learn.umuc.edu/d2l/common/viewFile.d2lfile/Database/
MTc3MjI2NzE/PerspectiveAssignment(AllExamples).pdf?ou=4
42037
javascript://
Management System

of
Add a File Record Audio
Submit Assignment
Files to submit
(0) file(s) to submit
A#er uploading, you must click Submit to complete the
submission.
Comments
Level 3
11.2 points minimum
Level 2
9.6 points minimum
Level 4
8 points minimum
Level 1
0 points minimum
Paragraph
Font Family Font Size
Submit Cancel

2/27/20, 12:40 AMProject 2: Logo Assignment - CMST 320
6381 Illustration Graphics (2202) - UMGC Learning
Management System
Page 1 of
es.d2l?db=916831&grpid=0&isprv=&bp=0&ou=442037
Assignments Project 2: Logo Assignment
Project 2: Logo Assignment
Instruc!ons
PROJECT 2
PROJECT 2: LOGO ASSIGNMENT
OBJECTIVE
1. X
PROJECT DESCRIPTION

Your logo or brand has got to be much more than just a
corporate badge or a simple recognizable, memorable mark. It
needs to reflect who you are, what your business is and even
how you work. The logo designer’s creativity and
imagination are the integral parts in the logo design process, the
client can describe what they want, and the designer
has to visualize it. He or she has to create a high impact
creative brand that has to not only work on screen, but also for
a variety of media, like posters, signage, letterheads and even
for apparel.
Your task is to design a logo for your own organization to use
for a letterhead (8.5” x 11”), business cards (3.5” x 2”), a
poster (Poster size = 24" X 36" with your logo sized at 4” x 6”),
and a website (Logo sized at 1.5” x 2” on a webpage
layout sized 15" X 10"). The sizes are suggested size, which can
be modified as appropriate. You may pick any type of
business or organization to create the design of your logo using
Adobe Illustrator (CS5 or Higher). You are required to
follow the requirements below. You will be submitting one file
that contains multiple (4) artboards based on the above
sizes.
For further study in preparation for creating your logo designs,
consider reading feedback from some of today's design

leaders on what not to do, when creating a logo!
Read the HOW Magazine article on 6 Things to Avoid When
Designing a Logo here. -WEB PAGE IS NO LONGER
AVAILABLE.
=442037
javascript://
http://www.howdesign.com/design-business/design-thinking/6-
things-to-avoid-when-designing-a-
logo/?utm_source=newsletter&utm_medium=email&utm_campa
ign=hw-nl-cbu-
170911&utm_content=968861_EDT_HOW170911+%E2%80%9
3+A
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1. Use a recent version of Adobe Illustrator.
2. Use multiple artboards (4) at a specific size (referenced
above) for a variety of items.
3. Use Gradient.
4. Create a drop shadow.
5. Apply Gradients to Strokes.
6. Save file as .pdf and submit both .ai and .pdf files.
Please submit your completed paper to your Assignments Folder
in our CMST 320 LEO Classroom before the due
date.
MILESTONE DUE DATE

excuses.
Step 1: Contact UMGC 360 Help and Support. Inform them of
the problem you are having. Get a problem ticket
number from them to document the situation.
Step 2: E-mail me ASAP and include (a) your class and section,
(b) description of the problem you are having, (c) your
problem ticket number from 360 Help and Support, and (d) your
name, so I can investigate the situation.
inside of LEO.
GRADE VALUE
the course.
GRADE REDUCTIONS

include
point deduction.
http://www.umuc.edu/help
Management System
Page 3 of
Due Date
Mar 1, 2020 11:59 PM
Hide Rubrics
Rubric Name: Logo Assignment Rubric

HAVING PROBLEMS?
DO YOUR OWN WORK
Criteria
Level 1
2 points
Level 2
1 point

Level 3
0 points
Use mul!ple
artboards.
/ 2
A le"erhead
logo/artboard.
/ 2
A business
card
logo/artboard.
/ 2
Used mul!ple
artboards.
Par!ally used mul!ple
artboards.
Did not use mul!ple
artboards.
Designed and

created a le"erhead
logo/artboard.
Par!ally designed and
created a le"erhead
logo/artboard.
Did not design and
create a le"er head
logo/artboard.
Designed and
created a business
card logo/artboard.
Par!ally designed or
created a business card
logo/artboard.
Did not design and
create a business
card logo/artboard.
javascript://

Management System
Page 4 of
Add a File Record Audio
Total / 16
Overall Score
Submit Assignment
Files to submit
(0) file(s) to submit
A"er uploading, you must click Submit to complete the
submission.
Comments
A poster
logo/artboard.
/ 2
A website
logo/artboard.
/ 2

Use Gradient. / 2
Create a drop
shadow.
/ 2
Apply
Gradients to
Strokes
/ 2
Designed and
created a poster
logo/artboard.
Par!ally designed and
created a poster
logo/artboard.
Did not design and
create a poster
logo/artboard.
Designed and
created a website

logo/artboard.
Par!ally designed or
created a website
logo/artboard.
Did not design and
create a website
logo/artboard.
Correctly used
Gradient.
Incorrectly used
Gradient or used other
techniques.
Did not use Gradient.
Correctly created a
drop shadow.
Incorrectly created a
drop shadow or used
other techniques.

Did not create a drop
shadow.
Correctly applied
Gradients to Strokes.
Incorrectly applied
Gradients to Strokes or
used other techniques.
Did not apply
Gradients to Strokes.
Level 2
12.8 points minimum
Level 3
9.6 points minimum
Level 1
0 points minimum
Management System
Page 5 of

Paragraph
Font Family Font Size
Submit Cancel
2/27/20, 12:41 AMProject 1: Diagram Assignment - CMST 320
Management System
Page 1 of
Assignments Project 1: Diagram Assignment
Project 1: Diagram Assignment
Instruc!ons
PROJECT 1
PROJECT 1: DIAGRAM ASSIGNMENT

OBJECTIVE
1. x
PROJECT DESCRIPTION
Basic diagrams are often the basis for designing in many of the
Digital Media and Web Technology specializations. Your
task will be to create a diagram using the illustration tools
including the use of typography, curves, fills, and strokes.
Create any diagram of your own. If you do not know what
diagram to create you may pick one from the following list:
Web page diagram, Print layout, Design flow chart, Server
configuration, City map, Metro map, flowchart, infographic
(see examples below):
=442037
javascript://
XXIV

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Page 2 of
1. Use Adobe Illustrator
2. Apply fills and strokes
3. Add Text
4. Use drawing tools from the tool panel to design your own
icons to use in the diagram. Icons are simple visual
representations of things that are generally more complex. Click
here for an example. Depending on what type of
diagram you are planning to create, you will need to design
icons on your own to use in your diagram (as in the "thumbs
up" icon from this week’s tutorial).
5. Apply transforming objects (resize, rotate, reflect, shear,
duplicate, copy/paste, etc.)
6. Save file as .pdf and submit both .ai and .pdf files
Resource(s):
Examples that you may use as a guideline for the assignment:

50-informative-and-well-designed-infographics
50 Design Inspirations for 8 types of Infographic
Please submit your completed assignment to your Assignments
Folder in our CMST 320 LEO Classroom before the
due date.
MILESTONE DUE DATE: SEP 01 | HARD DUE DATE: OCT
06 | 11:59 PM EASTERN TIME
(ET)
excuses.

https://www.vectorstock.com/royalty-free-vector/misc-icons-
vector-350035
http://www.hongkiat.com/blog/50-informative-and-well-
designed-infographics/
http://www.cornwallseo.com/search/2013/06/50-design-
inspirations-for-8-types-of-infographic/
Management System
Page 3 of
Due Date
Mar 1, 2020 11:59 PM
Hide Rubrics
Step 1: Contact UMUC Technical Support (888-360-UMUC).
Inform them off the problem you are having. Get a
REFERENCE NUMBER from them to document the situation.
Step 2: E-mail me ASAP and include a description of the
problem you are having and your REFERENCE NUMBER

from Technical Support, so I can investigate the situation.
inside of LEO.
GRADE VALUE
the course.
GRADE REDUCTIONS
include
point deduction.
HAVING PROBLEMS?

DO YOUR OWN WORK
javascript://
https://www.umuc.edu/help/technical-support/index.cfm
Management System
Page 4 of

Rubric Name: Diagram Assignment Rubric
Total / 16
Overall Score
Criteria
Level 2
2 points
Level 1
0 points
Use Adobe Illustrator / 2
Design a diagram / 2
Apply fills and strokes. / 2
Add text to diagram / 2
Use drawing tools from the
tool panels
/ 2
Design your own icons
(visual representa!on of
something) to use in the
diagram
/ 2

Apply "Object Transform"
(resize, duplicate, etc.)
Technique
/ 2
Save & Submit file as both
.pdf and .ai files
/ 2
Used Adobe Illustrator
exclusively to create an
original diagram.
Did not use Adobe Illustrator
exclusively to create an original
diagram.
Followed the instruc!on
to design a diagram.
Did not follow the instruc!on to
design a diagram. Designed
something other than a diagram.
Apply fills and strokes to

diagram.
Did not appropriately apply fills
and strokes to diagram.
Include text in the
diagram.
Did not appropriately include
text in the diagram.
Include drawing in the
diagram.
drawing from the drawing tools
in the diagram.
Design an icon (visual
representa!on of
something) to use in the
diagram.
the design of an icon to use in

the diagram.
Applied "Object
Transform" (resize,
duplicate, etc.) Technique.
Did not appropriately apply
Object Transform Technique to
the diagram.
Saved & submi"ed file as
both .pdf and .ai files.
Did not submit both .pdf and .ai
files.

1 ENGLLLD 100A (adapted from S. Berghoff) .docx

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1 ENGLLLD 100A (adapted from S. Berghoff) .docx