In 2007, São Paulo, Brazil became the first city outside the communist world to implement a near-complete ban on outdoor advertising. The "Clean City Law" was an unexpected success. The document discusses advertising through time and how advertisers use psychology to influence consumers. It questions whether people really need all the products they buy and encourages analyzing what unnecessary items are in one's home.

1. DO YOU REALLY NEED WHAT
YOU BUY?

3. What was the topic of each
paragraph?
The reason why advertising is important
The use of psychology by advertisers
Places where we find advertising
The influence of advertising on most people
Advertising that gives no information about a
product

4. Ads Through
Time

6. Psychology
and
marketing

7. ADS
show
social
values

8. In 2007, the world's fourth-largest metropolis and Brazil's
most important city, São Paulo, became the first city outside
of the communist world to put into effect a radical, near-complete
ban on outdoor advertising. São Paulo's "Lei
Cidade Limpa" or Clean City Law was an unexpected success.

9. The Osborne bull is a 14-metre-high black
silhouetted image of a bull in semi-profile, and is
regarded as the unofficial national symbol of Spain.

10. Create your own advertisement
O1) Target
O2) Product
O3) Brand
O4) Logo
O5) Slogan
O6) Supporting information

11. L
O
G
O
S

12. BRANDS & LOGOS

14. Psicology of advertisement
O Go to your room, kitchen, pantry, bathroom.
O Are all the articles there really necesary?
O Did you buy them convinced?
O Do you use all of them?
O Homework: finish your ad and bring a list of
things you have at home and you don’t use.
O It’ll be surprising to you!