AHCMC FY21 Kickoff

1. FY2021
KICKOFF

2. Today's
Agenda
Grants, Constituent Services, and
Advocacy Update
Panel Discussion | Programming, Events,
and Reopening the Arts and Humanities
During a Pandemic
Community Healing Cocktail Hour
AHCMC|FY2021
3:00 - 3:30 p.m.
3:30 - 4:30 p.m.
4:30 - 5:00+ p.m.

3. COUNTY
APPROPRIATION $8.8 million for FY21
$5,069,380 $4,872,920
$3,716,887
$3,372,700
$3,792,700
$4,442,700
$4,473,615
$5,306,943
$5,506,943 $5,356,943
$5,623,159
$8,873,159
$3,000,000
$4,000,000
$5,000,000
$6,000,000
$7,000,000
$8,000,000
$9,000,000
$10,000,000
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

4. GRANTS

5. Pandemic Pivot:
FY20 Grantees
Grantees with project-based awards
were given the flexibility to use funds
for general operating support.
PROJECT GRANTS
CONVERTED TO GENERAL
OPERATING SUPPORT
The second disbursement (for
grantees that normally receive two
disbursements) was released early.
EARLY DISBURSEMENTS
AHCMC|FY2021

6. Pandemic Pivot:
FY21 Grantees
Grantees are not required to provide a match for
AHCMC grant awards.
WAIVING THE MATCH
AHCMC|FY2021

7. AHCMC|FY2021
Pandemic Pivot:
FY21 Grantees
Grantees in categories that
normally receive two
disbursements will be paid in full.
LUMP-SUM
DISBURSEMENTS
Equitable funding: The base awards for
FY21 GOS II grantees was raised to 6%.
RAISING THE BASE AWARD
FOR GOS II TO 6%

8. AHCMC|FY2021
Pandemic Pivot:
FY21 Grantees
All project-based grants were converted to
general operating support.
GENERAL OPERATING SUPPORT

9. Pandemic Pivot:
Relief Support
An emergency funding opportunity was
available for organizations and
individuals experiencing economic
duress due to COVID-19.
THE ARTS & HUMANITIES
COVID-19 RELIEF FUND
AHCMC|FY2021
$1,000 was distributed to FY20
and FY21 individual artists and
scholars in relief support.
RELIEF FOR
INDIVIDUALS

10. FY22
GRANT
CYCLE
General Operating Support I Grants (GOS I)
Advancement Grants (AG)
Programming & Capacity Building Project
Grants (PCBPG)
Artists & Scholars Project Grants (ASPG)
SPRING 2021
Arts Residencies in Schools Grants (ARSG)
Wheaton Cultural Project Grants (WCPG)
FALL 2021
AHCMC|FY2021

11. SurveyMonkey
Apply
The FluidReview platform is upgrading to
SurveyMonkey Apply, managed by the
same company.
AHCMC|FY2021

12. AHCMC|FY2021
Staff do not anticipate a steep learning curve for the field.
USER-FRIENDLY PORTAL
Staff will provide comprehensive guides and offer free webinars
to help the field adjust to the portal upgrade.
WEBINARS + USER GUIDES
We highly encourage you to download previous applications from
FluidReview before December 1, 2020.
DOWNLOAD YOUR APPLICATIONS!

13. CONSTITUENT
SERVICES

14. AHCMC|FY2021
CultureSpotMC.com
Culture Spotlight
MCM TV Commercial + Video
Guide to Children's Arts Activities
ENGAGE
AUDIENCES
Cooperative Advertising
Calendar Partners
Ticket Giveaways
INCREASE
EFFICIENCY
Professional Development
• Forums
• Workshops/Webinars
• Seminars
Marketing Committee
Private Facebook Group
ACQUIRE NEW
SKILLS

15. AHCMC|FY2021
 15 event features in the Culture Spotlight newsletter
 Guaranteed Feature in MCM Culture Spotlight Video + TV Commercial
 2 large ads on CultureSpotMC.com
 4 ticket giveaway promotions
 2 free admissions to BOTH the 4 marketing forums and 3 marketing workshops
 2 free admissions to the annual day-long marketing seminar
 Invitation to all cooperative advertising opportunities
 NEW 4 Featured videos on CultureSpotMC.com
 NEW Pinned Social Media Opportunities
TIER III SUBSCRIPTIONS FOR ALL FY21
GRANTEES!
THANK YOU MSAC!!

16. • Cultural events calendar, news + videos
• 16,000 page views per month
• News coverage, stories, and videos
• Individual Artist + Scholars Profiles - Coming Soon!
• Classifieds Section - Coming Soon!
CREATIVE VOICES +
CULTURAL HAPPENINGS
CultureSpotMC.com

17. AHCMC|FY2021
18,000+ subscriber list
7 featured events
3 featured stories
1 ticket giveaway
CREATIVE VOICES
+ CULTURAL
HAPPENINGS
Weekly Culture Spotlight E-blast

18. AHCMC|FY2021
PROGRAMMING, EVENTS, AND REOPENING
DURING A PANDEMIC
Today’s Panel!
MONETIZING THE DIGITAL LANDSCAPE
Drew McManus and Ceci Dadisman
INSTITUTIONAL MARKETING FOR EQUITY:
MAKING THE ENTIRE COMMUNITY WELCOME
Kristie Swink-Benson, Director of Marketing, High Museum
RE-TARGETING, GEO-FENCING, + NEW
DIGITAL MARKETING TECHNIQUES
The Kennedy Center
PROFESSIONAL DEVELOPMENT SERIES

19. Bethesda Magazine
- Print Magazine
- Remnant Digital
Washington Post
- Local Living
- Washington Post Magazine
- Weekend + Summer Camp
CultureSpotMC
- Sponsored Content (Story)
- Special Feature E-blast
- Digital Ad + Pinned Social Media
COOPERATIVE ADS

20. RAISED
$1.4 MILLION
S I N C E 2 0 1 3
Fractured Atlas Sunset
Power2Give.org Globally
August 1, 2020

21. AHCMC|FY2021
RESILIENCE IN CRISES LEADERSHIP: RECOGNIZING &
PREVENTING BURNOUT & STRESS
Stress can be managed, renewal can be found, and resilience can be strengthened and
prioritized even in the face of a crisis. With Mamie Bittner and Alan Heymann
TIMING IS EVERYTHING!
WHERE IS ALL YOUR ENERGY GOING?
Learn more about how to make the best choices with confidence, utilizing prioritization and
delegation techniques that keep everyone united and mission-focused.
With Mamie Bittner and Alan Heymann
IT’S ALL ABOUT YOU
Don’t power through and wait to take care of yourselves, our new reality presents unique
opportunities for connection and strength.. Rediscover the “why” of self care and the value it
can bring to both leaders and their staff. With Mamie Bittner and Alan Heymann
EXECUTIVE LEADERSHIP SERIES
Simple tips to manage your time; concrete actions that can help maintain your energy; easy
techniques to reclaim space that focus on positive, forward momentum.
With Mamie Bittner and Alan Heymann

22. ADVOCACY

23. AHCMC|FY2021

24. AHCMC|FY2021

25. AHCMC|FY2021

26. AHCMC|FY2021
WHERE ARE WE NOW?
Hospitality, Culture, Entertainment,
and Recreation Working Group
Board Letter to County Executive
MCA, MSAC, + NEA
ADVOCACY
DC Pilot Program
Virginia Cinemas
Events Outside MoCo + PG
FUTURE
Outdoor Events – 100 Capacity
Virtual/Online Events + Programs
Performance w/ no audience + Broadcasts
Education + Exhibition Programming
$5,000 Reopening Grant
• Tents, heaters, outdoor furniture
• HVAC, PPE, cleaning
• Other reopening expenses
OPPORTUNITY

27. PUBLIC ART

28. THE PUBLIC ARTS TRUST
Montgomery County's central program for managing and
commissioning all public art on County-owned property
Public Arts Trust Steering Committee oversees the selection
of county's public art projects chaired by AHCMC Board
Member, Eleanor Choi
Today, the Trust continues to commission site-specific works
and supports other public art projects throughout
Montgomery County as budget allows
Public art program restored by law in 1995, Public Arts Trust
established
AHCMC|FY2021
Legislative Win!
- $408,000 appropriation
to reflect legislation.
- Operationalizing Equity
for all

29. AHCMC|FY2021
LET’S PROMOTE THE VOTE
MURAL INITIATIVE
• 7 Diverse Local Artists
• 4 Hard to Count Communities
• 12 Temporary Public Art Murals

30. WALL ARTIST ROSTER

31. AHCMC|FY2021
Executive
Leadership
Deputy Director
JOE FRANDONI
Chief Executive Officer
SUZAN JENKINS

32. AHCMC|FY2021
Grants
Team
Grants Program Coordinator
ANA-ALICIA FENG
Grants Program Manager
KAREN JUDSON
Grants Director
TAKENYA LAVISCOUNT

33. AHCMC|FY2021
Marketing,
Communications,
& Constituent
Services Team
Programming & Operations
Coordinator
SIERRA SMITH
Marketing & Communications
Manager
BRITTNEY DUBOSE

34. AHCMC|FY2021
Questions?

35. AHCMC|FY2021
PROGRAMMING, EVENTS, AND
REOPENING THE ARTS AND
HUMANITIES DURING A PANDEMIC

36. AHCMC|FY2021
KRISTIE SWINK BENSON
Director Communications
High Museum of Art
CONNOR COLEMAN
Senior Producer
Nouveau Productions
DON BURKE
Creative Director
Nouveau Productions
PIERRE VAN DER WESTHUIZEN
Director
The Irving S. Gilmore
International Keyboard Festival