2. Women’s Economic Empowerment
TARGET
AUDIENCE
Direct: The two female entrepreneurs that founded Stevie G’s.
Indirect: The 16,000+ gluten sensitive population in our Charlottesville community. With the new e-commerce
platform, Stevie G’s Bakery will be able to scale its business to benefit the 1,800,000 celiac Americans.
SEEING
OPPORTUNITIES
The gluten free product market is project to reach 6.8 billion by 2019 with an explosive growth rate of 38.5%
over 2013-18. While Stevie G’s has the advantage of operating in this currently unsaturated, niche space, its pro-
duction capacity had fallen behind the market demand growth with one small residential kitchen and two staff.
The owners have a strong vision and mission that drives them to keep growing their business despite the obsta-
cles. Our team identified key gaps in their skills and knowledge and empowered them with the tools to sustainably
grow their business.
TAKING
ACTIONS
Our Enactus team designed a triangulated solution to address Stevie G’s capacity issue: (1) creating an e-
commerce platform, (2) providing an in-depth market research report and recommendations on the strategy and
investment options, and (3) launching targeted marketing campaigns and sampling events.
ENABLING
PROGRESS
Increased revenue by $22,000 from 2013 to 2014.
Generated over $500 in product cost saving and run-rate savings of $60 on every ingredients purchase.
Helped Stevie G’s acquired a commercial kitchen license to expand capacity.
Enabled Stevie G’s to expand into 8 locations on Grounds and more than 10 new retail locations.
Created more jobs by allowing Stevie G’s to hire more bakers to expand its business.
Developed the online presence we also taught them the key financial tools to sustain their business growth.
Social Tech Startup Giv2Giv
TARGET
AUDIENCE
Direct: Giv2Giv, a local nonprofit, crowdfunded mutual fund
Indirect: The 500+ nonprofits in Charlottesville and 21,238 student population at UVA.
SEEING
OPPORTUNITIES
The U.S. charitable giving sector has experienced sluggish growth a CAGR of 2% post recession with decreasing
government funding, which historically represented more than 20% of the sources of revenues. In 2013, nearly
half of all nonprofit organizations in witnessed a decrease in revenue from federal agencies. Enactus at UVA rec-
ognized the financial strain breaking charities, with 38% of charities in 2013 closing the year with a deficit, and so
we sought to strengthen charity financial stability through giv2giv.
TAKING
ACTIONS
We took the initiative to educate the communities about the advantages of donor-driven funds and tackled the
growth challenge faced from four different angles: (1) outlined an actionable roadmap for Giv2Giv based on our in
-depth market research, (2) enhanced Giv2giv’s online presence using Google Analytics and other low-cost con-
tent marketing tools, (3) kick started Giv2Giv’s professional media engagement with local nonprofits through our
LinkedIn campaign, and (4) helped Giv2Giv build partnerships with local nonprofits and student organizations.
ENABLING
PROGRESS
Added more than 50 new charities to giv2giv’s endowment user base (currently 62 endowments in total).
Increased the business’ impressions by nearly fivefold and raised organic post reach from below 200 to
over 1,400.
Grew giv2giv’s endowment fund by 19 times, increasing the total donations balance from $203 to over
$4,000.
Outlined strategies that would allow Giv2Giv to become a fund with over 25k assets by 2020.
Food Waste Minimization
TARGET
AUDIENCE
Promote food waste minimization awareness among 33,328 UVA students, faculty and staff.
SEEING
OPPORTUNITIES
In the United States, approximately 30%, or 130 billion pounds of the 430 billion pounds of the available food
supply at the retail and consumer levels are uneaten every year. The aim of our project is to redefine the value of
and identify suitable, sustainable market channels for unwanted fruits and vegetables in local restaurants and to
catalyze action by raising awareness about food waste.
TAKING
ACTIONS
Our entrepreneurial team used three approaches to engage the community to reduce food waste, including (1)
created the Facebook group focused on promoting the initiatives of minimizing food waste, (2) partnered with
Kuma, a high-traffic local restaurant to address the food waste issue across the supply chain, and (3) set up food
exchange shelves at 4 locations (first-year dorms) on Grounds.
ENABLING
PROGRESS
Worked with Kuma’s inventory management, monitored the leftover inventory and donated the excess food
to food shelters.
Enabled 600+ first-year students to exchange their excess food through the food shelters rather than direct-
ly throwing it away.
Promoted awareness about creatively reducing food waste through social media engagement.
143 6 7,087
152 6 663
131 7 3,725
3. High School Case Competition (HSCC)
TARGET
AUDIENCE
Direct: The Pie Guy, a young and growing Australian meat pie business in Charlottesville.
Indirect: Gross student population from 7 high schools across Virginia, totaling around 12,000 youths.
SEEING
OPPORTUNITIES
60% of the new restaurants fail to sustain their businesses, while the restaurant industry represents over 10% of
the U.S. workforce. Charlottesville, the city one of the highest rates of restaurants per capita, has an average turn-
over rate of only six months. The Pie Guy’ has faced the problem of increased competition from a growing number
of fast-casual restaurants on the Corner since its opening. Our Enactus team saw the opportunity to mobilize
local high school students to collectively tackle the economic challenges faced by this specific business.
TAKING
ACTIONS
We connect high school students, industry leaders, Enactus business partners, local businesses, and our universi-
ty through this annual case competition. The results from the competition were astounding. All seven high school
teams developed innovative ways to aid the Pie Guy grow its customer base and improve operating efficiency.
ENABLING
PROGRESS
Added The Breakfast Pie and 5 more sides, featuring innovative weekly specials, to the menu.
Connected The Pie Guy with Relay For Life, the largest student-run fundraiser for American Cancer Society
with more than 1,500 participants annually.
Projected number of pies sales will reach 45,000 next year, representing an over
50% year-over-year growth.
Presented the positive impacts of sourcing the ingredients locally to the owner.
Taking The Pie Guy to the next level by implementing an integrated marketing plan to
further penetrate the Charlottesville market.
Project Local
TARGET
AUDIENCE
Direct: The Bridge Progressive Arts Initiative, an incubator supporting art and civic engagement
Indirect: The Charlottesville art community with 200+ local artists.
SEEING
OPPORTUNITIES
Many small businesses and nonprofits cannot afford to focus the appropriate time and effort on Corporate Social
Responsibility (CSR) operations because of their scale. Our Enactus team aims to provide that time and effort by
creating, planning, and implementing ideas/initiatives that will on the community while also showing them how
doing so can benefit their operations.
TAKING
ACTIONS
The Enactus at UVA team (1) analyzed and optimize the evaluation techniques used by Bridge PAI in order to
enhance their ability to supply data for investor relations and grant applications and (2) hosted a workshop with
Bridge PAI to educate local artists on how the current business environment can benefit them.
ENABLING
PROGRESS
Designed a simple, implementable strategy to measure the success of Bridge PAI’s current programs
(attendance, money raised, etc.)
Taught the staffs at Bridge PAI how to leverage Google Forms and excel database to amalgamate their attend-
ance information
Benchmarked and priced the dollar amount impact of Bridge PAI’s programs by contacting vendors, artists,
etc. in order to add new revenue sources through offering the currently “pro bono” services.
Consulting for Cusco
TARGET
AUDIENCE
Direct: Traditional textile weavers in nine regions of Peru
SEEING
OPPORTUNITIES
The Center for Traditional Textiles of Cusco (CTTC) is a non-profit organization established in 1996 to aid in the
survival of Incan textile traditions and to provide support to weaving communities. By researching and dementing
complex styles and techniques of Incan ancestors, the Center helps to ensure that 2,000-year-old textile tradi-
tions will not be lost for future generations.
TAKING
ACTIONS
Our Enactus team aims to design an effective marketing strategy and re-develop a sustainable business model to
assist CTTC to achieve its mission to preserve textile traditions for future generations while stimulating new busi-
ness development opportunities in the local community.
ENABLING
PROGRESS
Produced a comprehensive research paper on the market of Peruvian visitors.
Launched an English website for the CTTC to educate the American market on handcrafted Incan textiles.
Repositioned the CTTC products as a cultural heritage and significantly improved their price points.
Recommended for them to open a museum locally for visitors as an additional revenue source. This advice is
taken, the museum is currently situated in Cusco, Peru.
290 5 9,048
284 6 865
156 6 983
4. Brand Brown
Associate Professor, McIntire School of Commerce
Chris Wilcox-Elliot
Assistant Dean of Student Life & Global Program, McIntire
School of Commerce
Denise Egan
Director of Career Development, McIntire School of Com-
merce
Frank Squillace
Vice President of Member Services, Charlottesville Regional
Chamber of Commerce
Jarrett Spencer
Senior Sales Representative, Liberty Mutual
Jason Williamson
Assistant Professor, McIntire School of Commerce
Kal Majumdar
AVP Educational Outreach Committee, Project Management
Institute
Paola Castillo,
Tax Associate, BDO International
Weiqi Tian,
Senior Associate, Temasek Holdings
Team Sustainability Programs
Financial Statement Business Advisory Board
Corporate Partners
