9. COVID-19 Relief
AHCMC distributed $3,630,500 in
emergency relief funding to the
local creative sector in FY21.
In FY23 AHCMC will distribute an
additional $2,750,000 in
emergency relief funding.
10. Trends in the Sector
Organizational right-sizing
Commitment to DEIA goals
Sensitivity to mental health issues
and burnout
Attention to audience development
11. Trends in the Sector
Willingness to experiment
Deeper community partnerships
Renewed focus on diverse income
streams and contributed revenue
Expanded virtual and hybrid
programming
18. Increased
Panel Scores
In FY23, 45% of GOS I applicants
received a score of 90 or above
In FY23, 86% of GOS I applicants
received a score of 80 or above
22. AEP 6 Goals
Audience Surveys
- GOS II – 50
- GOS I – 25
- Other Organizational grantees – 10
Total for Montgomery County
- 800 surveys, but we’d love to beat
AEP 5’s 1,100!
BIPOC Audience Intercept Surveys
- 25% of surveys from organizations with a
mission or guiding principles serving communities
of color
23. E N G A G E
A U D I E N C E S
CultureSpotMC.com
Culture Spotlight
Remnant Digital Ads
Guide to Children's Arts
Activities
County-wide Marketing
A C Q U I R E N E W
S K I L L S
Professional Development
• Forums
• Workshops/Webinars
• Seminars
Marketing Committee
Private Facebook Group
I N C R E A S E
E F F I C I E N C Y
Cooperative Advertising
• Washington Post
• Bethesda Mag
Calendar Partners
Ticket Giveaways
24. • Cultural events calendar, news + videos
• 20,000 page views per month!
• News, stories, and videos
• Individual Artist + Scholars Profiles
• Classifieds (Jobs + Opportunities Bank)
• Public Art Directory
• Digital Guide to Children’s Arts Activities
CREATIVE VOICES +
CULTURAL HAPPENINGS at
CultureSpotMC.com
26. Bethesda Magazine
Print Magazine
Remnant Digital Ads
CultureSpotMC
Sponsored Content (Story)
Special Feature E-blast
Digital Ad + Pinned Social Media
COOPERATIVE ADS
29. THE PUBLIC ARTS TRUST
Montgomery County's central program for
managing and commissioning all public art on
County-owned property
Public Arts Trust Steering Committee oversees the selection
of county's public art projects chaired by AHCMC Board
Member, Eleanor Choi
Today, the Trust continues to commission site-specific works
and supports other public art projects throughout
Montgomery County as budget allows
Public art program restored by law in 1995, Public Arts Trust
established
32 first-time applicants to the Artists & Scholars Project Grants category in FY23.
30 out of 32 were recommended for funding.
Most successful applicants attended a webinar.
In FY21, only 22 out of 36 (61%) GOS I applicants received a score of 80 or above.
In FY22, 3% of GOS I applicants received a score of 90 or above (only one grantee...)