4. Global Market:
$434Bn by 2020
Sub Saharan A:
$70Bn
Market Size
GSMA 2016: Market size and opportunity in digitising payments in agricultural value chains
5. Problem
Lack of accessible value chain
services to smallholder farmers
Harvesting
Primary
Processing
Secondary
Processing
Distribution
Production
Markets
THE IDEAL AGRICULTURAL VALUE CHAIN
(Christen and Anderson 2013).
Globally
Only 7% Tightly
Connected
8. Business Model
Pricing | Target Group | Price | Projected Launch Date
Unlimited Agro
Information
access
Farmer
cooperatives (FC)
and agencies
1$ / member /
Month
1/1/2018
E – Trade
Module
Farmers, buyers,
agro input dealer
1% Transaction
value
1/1/2020
Big Data Module Govts, CSOs, FC 50$ / Month 1/1/2022
Life-time value of avg. customer: 360$ (1$ x 360 Months)
Revenue to date: 10,000$ (10,000 Customers)
HIGH VOLUME, RAPID EXPANSION
9. Go to Market Strategies
Public
Private
Partnerships
Edutainment
Forums
Sampling
Market
Relations
Management
• Stake holder
mapping
• Develop one stop
shop for financial &
business mgmt.
information for each
group
• Build Business
Group Centers of
Excellence
• Media
Sponsorship
Experiential
Events
• Town hall
Meetings
• SMS led
Information
• Radio Soaps
• Testimonial
Platforms for
Opinion Formers
• Build a
Guarantee into
the offer
• Early Bird
Promotions
• Conduct Mini
Exhibitions
• De-bulk and
Modular Pricing
• Establish In-House
Technical expertise
located within the
local Communities
• Customer Service
representatives
• SMS Platform FAQ
• Customer Service
Audits and
Feedback System
10. Meet Our Experienced Team
Harriet
Bsc Software
CEO
Mahad
Bsc Comp. Sc
CTO
Joseph
Msc Microfinance
CXO
Nick
BBA, ACCA
CFO
5 YRS 12+ 10+ 10+
12. GSMA 2016 (Market size & opportunity in digitising payments in Agri value chains)
Key Competition
80%
20%
95%
AGRINETi
Fast
Centralized
Easy to use