Imagine how great it would feel to push through your fear of selling and set up your first automated, non-sleazy sales funnel?
You can finally focus on creating fantastic content that attracts people into the funnel and let all your hard work automate the (previously icky) sales process.
Once your funnel is set up and converting correctly, you will be excited to start building the next one! In this SlideShare, I break down why creative entrepreneurs need to build a Non-sleazy Sales Funnel
2. A sales funnel is essentially a
collection of content, web pages,
and emails that lead someone on a
journey from stranger to customer,
or follower to fan.
WHAT IS A SALES FUNNEL?
3. A sales funnel sounds pushy and
sleazy, which is why many creatives
avoid them like the plague, but
they don’t have to be.
PROBLEM
4. When done correctly, the sales
process can be helpful for your
audience and creative for you.
GUESS WHAT?
5. When you set up an automated
funnel correctly, you essentially put
your sales process on autopilot.
6. If you’re avoiding building your first
sales funnel because you think it’s
sleazy, guess what?
Any other sales process will feel just
as uncomfortable, if not more so.
7. Avoiding any “pushy” sales process
signifies that you're not confident in
what you have to offer.
8. You might also be avoiding building your first
sales funnels because they sound complicated
or confusing.
Avoiding setting up your first sales funnel
because of the tech overwhelm is simply a
creative block to avoid selling.
9. By not creating your first sales funnel,
you're setting yourself up for launch
burnout.
A sales funnel releases you from this pressure
and allows you to create valuable content to
fill your funnel with interested people.
10. Are you ready to build your
first non-sleazy sales funnel?
QUESTION
11. CREATIVE SPARK
1. Download your free checklist
2. Follow the steps
3. Launch your funnel.
Don’t worry; I’ve got you covered with a free
downloadable funnel launch checklist and just
three easy steps to get started.
12. 1. Create a lead magnet
2. Create an opt-in page
3. Set up your email sequence
4. Create an offer
5. Create a thank you page
6. Set up your onboarding sequence
7. Develop your content strategy
8. Create your content
9. Test and launch your funnel.
Let’s break down
the nine steps to
launch your first
non-sleazy
sales funnel >>>
NINE STEPS
13. CREATIVE SPARK
A lead magnet, or freebie, is the first hurdle
that trips up many creatives. Sleazy
marketers call them opt-in bribes.
Try reframing the idea as a valuable
giveaway. Think of something useful you
can create and give away to your fans.
1. Lead Magnet
14. CREATIVE SPARK
The opt-in page is where you capture email
addresses in exchange for your fantastic
giveaway. These types of pages are super
simple to set up in SquareSpace or MailChimp.
Get people excited to download your freebie
and start using it.
2. Opt-in Page
15. CREATIVE SPARK
Once your followers download your
awesome freebie, you should email them a
few times to see how they are going with it
and need any help.
These automated emails can be set up in
any email service provider, such as
MailChimp or Convertkit.
3. Email Sequence
16. CREATIVE SPARK
This is the exciting part—creating a digital
product and making it available for sale.
Keep the cost between $7 and $47, so
that’s it’s super affordable and make it
related to your freebie.
4. Offer
17. CREATIVE SPARK
Once you have an opt-in page, a freebie,
and a digital product, you can make a page
that thanks them for downloading the
freebie and offers them your low-cost
digital product.
5. Thank You Page
18. CREATIVE SPARK
Once people buy your offer from the thank you
page, they need to be sent another automated
sequence of emails. This time tell them how to
download the product and offer instruction on
getting the most out of it.
6. On-boarding Sequence
19. CREATIVE SPARK
So that’s it for the funnel. Now you need to
get people downloading your freebie and
experiencing value from the creative
content you have to offer.
7. Content Strategy
20. CREATIVE SPARK
Once you’ve designed your content
marketing strategy around your freebie
and offer, it’s time to create it.
8. Create Content
21. CREATIVE SPARK
Now that you have an awesome freebie to
giveaway, a super valuable offer, a sequence
of web pages and email sequences, as well
as content ready to publish, it’s time to
launch your funnel.
9. Launch
22. Imagine how great it would feel to push
through your fear of selling and set up your
first automated, non-sleazy sales funnel?
VISION