1. Melvin Michael
www.MelvinMichael.com
www.MelvinMichael.com
2. Provide stellar service and ask for referrals.
Consider providing incentives for those
referrals.
www.MelvinMichael.com
3. Capitalize on the use of useful tools like
Google Places, Yelp and more.
www.MelvinMichael.com
4. Services like Groupon can bring in plenty of
new business, but make sure your business is
prepared for it and can afford it.
www.MelvinMichael.com
5. Flyers still work very well and can be done on
a small or large budget. Decide what works
for you, where your target market is and put
your plan together.
www.MelvinMichael.com
6. Get involved in Facebook, Twitter or wherever
your target customer hangs out. Create a
more personal connection for increased
loyalty.
www.MelvinMichael.com
7. Search engines like Google make it fairly easy
to get targeted local traffic. Learn the ins and
outs of local search to grow traffic to your
website.
www.MelvinMichael.com
8. Free search engine traffic is invaluable, but
isn’t guaranteed. Pay-per-click advertising
with places like Google Adwords can help you
reach your local audience directly.
www.MelvinMichael.com
9. If you’re just starting out, Craigslist can be an
invaluable resource for getting new clients
and customers.
www.MelvinMichael.com
10. Get them in the door for free to drum up
some business. For example, exercise studios
can run a weekly free class to show off the
benefits of their program.
www.MelvinMichael.com
11. Holidays are a great opportunity to create
promotions. Use traditional holidays and even
have some with more obscure ones like “Hot
Dog Month” or “National Potato Chip Day.”
www.MelvinMichael.com
12. Never underestimate
the grow of mobile
technology. Your
business can tap into
the mobile revolution
through text message
marketing and through
the development of
useful mobile
applications.
www.MelvinMichael.com
