Value chain, meet the team, Processes

1. Lean Entrepreneurship Project
Generation Entrepreneur
Afonso Brás | Constança Morais | Rita Santos Silva | Yernar Akim

2. Value Chain
INFRASTRUCTURE – Legal, accounting, financial management; digital data
warehouse; economically cheap office area
HR MANAGEMENT –training; unique benefits (medical, paid time off, equity
grants)
TECHNOLOGY AND PRODUCT DEVELOPMENT – Site/app maintenance on standard
platform (e.g. Linux), design, testing and upgrade; market research and testing;
analysis of social media accounts
PROCUREMENT – Supplier relations; subcontracting; funding; investor relations
INBOUND
LOGISTICS
Receiving of
Gifts
Materials for
wrapping:
paper,
ribbons,
stickers
Quality control
Receiving
schedules
SERVICING
Product warranty
30-days free
return policy
Price comparisons
for similar
gifts
SALES &
MARKETING
Social media
advertising
Pricing
Offers of similar
products
Promotions/Disc
ounts
Sales analysis
Customer
feedback
Free delivery for
high paying
clients
OUTBOUND
LOGISTICS
Delivery of
products
through
postal
services:
CTT, DHL,
FedEx
Proximity to
delivery
services
Invoicing
OPERATIONS
Questionnaires
Generating
recommendatio
ns
Packaging
Easy and fast
payment
Value –
Cost =
Profit
Margin

3. Marketing
& Sales
Operations
F&A
CEO

4. Position: CEO
Goals: Sustainable growth of
Business.
Acquisition of new customers.
Acquiring new partners
Position Description
Strategic Tasks
Identify targets.
Plan the activities of subordinate people.
Create action plans or business process designs. Evaluate the job
of subordinates
Tactical Tasks
Promote the offer in the target markets, make executive sales
visits, participate in events, participate in client’s prospection
meetings, make presentations and demos, make proposals,
contracts and negotiation.

5. Position Description
Position: F&A
Goals: Maximize profits; Minimize cost
Maximize market share. Value creation for
the company. Maintain steady earnings
growth
Strategic Tasks
Maintain a documented system of accounting policies and
procedures; Manage outsourced functions; Oversee the
operations of the treasury department, including the design of an
organizational structure adequate for achieving the department's
goals and objectives
Tactical Tasks
Ensure that sufficient funds are available to meet ongoing
operational and capital investment requirements Use hedging to
mitigate financial risks related to the interest rates on the
company's borrowings, as well as on its foreign exchange
positions. Maintain banking relationships

6. Position Description
Position: Operations
Manager
Goals: Formulating and applying
strategies
Grant customer satisfaction
Strategic Tasks
Formulate strategies. Apply strategies. Platform management
Overseeing the platform dynamic Planning and controlling
change. Managing quality assurance programmes. Researching
new technologies and alternative methods of efficiency.
Tactical Tasks
Participate in events, participate in client’s prospection
meetings, make presentations and demos, make proposals,
contracts and negotiation.

7. Position Description
Position: Marketing
Goals: Building Brand Awareness
Generating High Lead Volume
Establishing Thought Leadership
Contributing To Revenue Generation
Increasing Brand Engagement
Strategic Tasks
Business Researching and reporting on external opportunities
Understanding current and potential customers Developing the Marketing
strategy and plan Management of the marketing mix. Long term marketing
strategy.
Tactical Tasks
Manage and improve lead generation campaigns, measuring results.
Overall responsibility for brand management and corporate identity
Preparing online and print marketing campaigns. Monitor and report on
effectiveness of marketing communications.

8. Processes
PLATFORM MANAGEMENT
AND DEVELOPMENT
MARKETING
KEY
ACTIVITIES

9. Processes
USER ORDERING PROCESS
CUSTOMER SERVICE PROCESS
INFRASTRUCTURE MAINTENANCE PROCESS
EXPANSION OF THE SUPPLIERS’ DATA BASE
ACTIVITY: PLATFORM MANAGEMENT AND DEVELOPMENT

10. PROMOTION OF THE PLATFORM
CUSTOMER SATISFACTION PROCESS
ACTIVITY: MARKETING
Processes

11. Process Diagram
USER ORDERING PROCESS
Open app in
mobile phone
Has
already
accoun
t?
Customer’s
Registration
Log in
Error Message
User’s
Database
Is the
Log in
Correct
?
YesYes
No No
CustomerPlatform

12. Process Diagram
Successful Log
In
Choose a Gift
Fill in
Questionnaire
Answer
Received and
Recorded
Generation of
the match
between the
answers and
the gifts
Gifts
Database
Redirect to
Suppliers’
Website
PlatformCustomerSuppliers

13. Process Diagram
Order the Gift
Receive the
Gift
Pay
Receives the
Order
Wrap and send
the gifts
Receives
Payment
Feedback
analysis
SuppliersCustomer