Value curve, attributes, hypothesis

2. Mothers and Business People:
 Time-saving
 Simultaneous use with other
tasks (take care of children)
 Ability to buy large amounts
at a discounted price
Millennials:
 Personalized service
 Meaningful search

3. Online
Registration
Price
Delivery time
Ease of use
Friendly
interface
Convinience
AvailabilityBrand Value
Credibility
Capability

4. 0
1
2
3
4
5
6
7
8
9
10
Online
Registration
Price
(Freemium)
Delivery
Speed
Ease of Use Friendly
Interface
Convenience Availability Brand Value Credibility Capability
Attributes
Value Curve
Gift a Gift Amazon

5. H4.1* – We believe that 45% of people
will be willing to use Gift a Gift instead of
other platforms, since we provide a time
saving tool, for a personalized and
meaningful search when our survey
reaches 100 responses.
Test: when our survey
Validation: 45% of answers reaches 100
responses

6. H2.1 – We believe our clients will be
willing to pay online with a credit card
or a debit card when we prove our
partners have a secure payment
method by having a survey to their
customers that reaches 90% positive
answers.
Test: Survey 100 clients of our
potential partners
Validation: 90% of positive responses

7. H7.1 – We believe that our website
will generate more sales than our
app when our survey reaches 65%
of positive responses from our
potential clients.
Test: Survey to 200 potential clients
Validation: 65% of positive
responses

8. H2.2 – We believe that, by offering gifts to
orphanages and other social organizations,
we will boost at least 25% of our
sales/revenues/brand awareness when our
survey reaches 60% of positive responses.
Test: survey
Validation: reaches 60% of positive
responses