Specialities

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Background
Introduced the implementation of data-driven marketing, customer
intelligence and many other information systems while working at a major
foreign-affiliated analytics firm. Devised strategic plans for various
industries and pioneered the execution of reform projects in areas such as
the organizational system, HR system, BPR and information system while
working in a major Japanese consulting firm.
Major Experience
Koichiro Tsukamoto
Director – Practice
Lead, Strategy
-AI, Digital and O/R
► Major Financial Firm: Anti-Money Laundering (AML)
and Event Based Marketing (EBM) Projects
 Drafted a logic-based table and created logic tools
to prevent money-laundering and other fraudulent
acts. Supported the development of precise
marketing contact policies based on marketing
automation and administered the systemization of
the policies
 Measured the working hours and progress of the
project members based on the WBS concept,
ensured that there are no discrepancies on the
defined requirements and other PMO-related issues
► Major Credit Card Firm: Credit Monitoring Project
 Optimized risk prevention and the marketing model
by determining the opportunities and risks based
on a credit scoring model related to customers’
credit limits
 Pioneered the formulation of marketing strategies
and drafted new operational methods, served on
the steering committee to facilitate negotiations
and other related duties
► Certifications
SAS Certified Business
Intelligence, Data
Integration & Applications
Specialist
SAS Certified Enterprise
Guide Specialist
MEXT Certified Data Analyst
► Book Published
Beware of the Catches to Big
Data! (Nikkei BP)
► Languages
Japanese (Native)
English (Business)
► Major Advertising Firm：Commercials and Optimization of
Advertising Effects Projects
 Tracked the TV trends and analyzed the data
integration of the commercials’ transmission time and
the related audience ratings, supported the strategic
commercial distribution, devised future marketing and
commercial plans for the continuation of the PDCA cycle
 Led projects in areas such as the analysis of existing
business operations, created a precise workflow,
analyzed existing systems based on the WBS method,
refined the customer management system
► Foreign-Affiliated IT Firm: Business Process Reform Project
 Refined the business process on areas such as the
contact process for end users, executed the strategic
plan based on the cloud computing model
 Led the formulation of strategic plans related to areas
such as the business process, overview design and KPI
In addition, experience in the evaluation of existing
systems related to BPR, data analysis, organizational
systemization and other strategic projects
Skills
Introduction