The document discusses different advertising strategies: 1) The "before and after" strategy shows exaggerated weight loss results to promote exercise products. 2) The "advice" strategy provides tips to help people stop unhealthy habits like smoking or drinking. 3) The "empathy" strategy aims to elicit emotion to encourage donations for charities helping those in need. 4) The "testimonial" strategy uses famous endorsers to influence fans to purchase endorsed products.

1. Advertising strategies
Connor Wake

2. Before and after
The before and after strategy is what is used mainly in exercise adverts. It is used
by showing a picture of somebody who is overweight then a picture of the same
person after they have used the product making them skinnier and showing that
the product works. This is usually an over exaggeration to get people to buy the
product.

3. Advice
The advice strategy is used to help somebody and to help them through a product.
An example of this is smoking or drinking. There is adverts such as stoptober what
is giving advice to help towards stopping drinking.

4. Empathy
This is used to make the viewer upset and also to make them donate to save
lines. This is usually used by a non-profitable organisation such as a charity. This
is used in adverts such as the charities such as wateraid to make the public
donate £2 a month so people can have clean water and this saves lives.

5. Testimonial
This strategy uses famous people to advertise things to make people who look up
to them to buy that item they have got. An example of this is if a footballer such as
Jordan Henderson wore a new pair of nike boots then kids who look up to him
would go out and buy them boots to be like him.

6. Demonstration
This way shows only the things that products can do and aims to exploit them.
Examples of this is if a car has good stability a advert would exploit this to show
how good it is.

7. Competitive or Comparison
This is used to show the difference between 2 items. This is used to knock out
competition and is used to compare differences to make one item look better than
the other items so people buy them products instead. It is used to sell things such
as laptops.

8. Negative and positive strategy
This is used to turn negative space into something that can be used in an advert.
For example the vw slogan for a car was think small so they had a picture of a
small car instead of having it bigger what took out the equation of bigger is better.
This is used with many products with a wide range but i would usually say it is to
do more with cars.