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Welcome To The
Presentation Session of
Strategic Marketing
Topic:
The Promotional Activity For The Tibet Pomade
Subject:
Tibet Pomade (a winter product of Kohinoor
Chemicals Ltd.)
O...
Group Members:
Sheikh Arifin Islam
11122101226
Md Tanvir Faisal
11122101227
Md. Sumon Hossen
11122101230
Sonia Akter Sunny...
Introductory Speech
Tibet Pomade is widely known as winter product for
skin. It was still popular from few days ago among
...
Objectives
As you have been already known that Tibet Pomade is
a declined product of Kohinoor Chemical Ltd. Our
objective ...
Tibet Pomade
Tibet Pomade is produced by Kohinoor Chemical
Ltd. as a winter product from 1956.
In its growth and mature st...
Product Description
Tibet Pomade is made from the contents added by
Rose Oil, Pure Petroleum Jelly, Mineral Water and
Refr...
Product Objectives
There are different use of Tibet Pomade. By
proper use you can be benefited Such as:
 By using it, you...
Price
At present, price of a Tibet pomade glass jar is
BDT 45/- which is 50ml.
But you have already seen that we have plan...
Though it is a declined product but surprisingly
available in most of the areas of Bangladesh.
In Bangladesh you can find ...
Promotions
As we planned to make Tibet pomade popular again
we done some promotional activities in recent few
days.
For ex...
Photos of class of Campaign
Tagging poster in campus:
Official Facebook Page of Tibet Pomade
Official Ad Film of Tibet Pomade
New Promotional Ad Film of Tibet
Pomade
Future Prospects
Our future vision of this product is run a long way in
the market and hold the position in the customers
...
Strategy
As we have already told you that we have
planned to make this product run long time in
the market. Those are based on acco...
Tibet pomade
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Tibet pomade

Strategic marketing of Tibet Pomade.

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Tibet pomade

  1. 1. Welcome To The Presentation Session of Strategic Marketing
  2. 2. Topic: The Promotional Activity For The Tibet Pomade Subject: Tibet Pomade (a winter product of Kohinoor Chemicals Ltd.) Objective: Implement difference strategies to recover the product from Declined Stage.
  3. 3. Group Members: Sheikh Arifin Islam 11122101226 Md Tanvir Faisal 11122101227 Md. Sumon Hossen 11122101230 Sonia Akter Sunny 11122101239 Ibrahim Rahim 11122101242 Rayhan Murshed 11122101251 Syed Jewel Rana 11122101265 Md. Imran Nazir 11122101220 (26th)
  4. 4. Introductory Speech Tibet Pomade is widely known as winter product for skin. It was still popular from few days ago among the beauty conscious people. But unfortunately, now it is in declined stage. Because of less concern from the company on this product. Beside this different foreign company take this as opportunity and snatching the position of the local products. s
  5. 5. Objectives As you have been already known that Tibet Pomade is a declined product of Kohinoor Chemical Ltd. Our objective is recover it from this stage and make popular again. As our target market is BUBT, we have several plan to execute our promotional activity for the Tibet pomade.
  6. 6. Tibet Pomade Tibet Pomade is produced by Kohinoor Chemical Ltd. as a winter product from 1956. In its growth and mature stage it was the most popular and leading winter product in Bangladesh. Tibet Pomade is a multi used product. Such as you can use it in hill for crack and scalp for strong hair as well as face for smooth skin.
  7. 7. Product Description Tibet Pomade is made from the contents added by Rose Oil, Pure Petroleum Jelly, Mineral Water and Refreshing Fragrance. At present, there are only big glass jar of Tibet Pomade which is 50ml is available in the market. But we have plan to bring more size of this product. Such as-  Tibet pomade mini jar-30ml  Tibet pomade tiny jar-20ml  Tibet pomade chap stick-10ml
  8. 8. Product Objectives There are different use of Tibet Pomade. By proper use you can be benefited Such as:  By using it, your skin will be more healthy, smooth.  By using it, your dry skin will be supple and moisturized.  By using it, your crack hill will be fixed gradually.  By using it, your hair will be more strong to reduce hair fall.
  9. 9. Price At present, price of a Tibet pomade glass jar is BDT 45/- which is 50ml. But you have already seen that we have planned to bring more size of product in future. Those products are estimated as following as-  The price of 30ml jar is 35tk.  The price of 20ml jar is 25tk.  The price of 10ml jar is 15tk.
  10. 10. Though it is a declined product but surprisingly available in most of the areas of Bangladesh. In Bangladesh you can find it your near by general and groceries store. You can also find it in aboard, such as USA, UK etc. There Tibet pomade is can found in departmental store, shopping mall etc. Beside this you can also purchase Tibet pomade through various website. Such as- http://webshopbd.com http://www.21food.com Place
  11. 11. Promotions As we planned to make Tibet pomade popular again we done some promotional activities in recent few days. For example, We have created advertisement, distribute leaflet, tag poster in BUBT campus, provide free use to the students and teachers. Beside this we have created a Facebook page to establish a communication between users and us.
  12. 12. Photos of class of Campaign
  13. 13. Tagging poster in campus:
  14. 14. Official Facebook Page of Tibet Pomade
  15. 15. Official Ad Film of Tibet Pomade
  16. 16. New Promotional Ad Film of Tibet Pomade
  17. 17. Future Prospects Our future vision of this product is run a long way in the market and hold the position in the customers mind. That’s why we try to keep R&D and promotional program warm. You have already notice that we have found more use of Tibet Pomade already and most of them came from consumer after their use. We have also planned to bring more criteria of this product in future according to customers demand.
  18. 18. Strategy
  19. 19. As we have already told you that we have planned to make this product run long time in the market. Those are based on according some war strategy and tactics discovered by “Sun Tzu”. 1. Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger. 2. So in war, the way is to avoid what is strong and to strike at what is weak. 3. It is the business of a general to be quiet and thus ensure secrecy.

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