Managed Services World Congress 2013

1. Managed Services:
Yielding Excellent Results at Videocon
Managed Services World Congress 2013
Mr. Krishnan Swamy Panicker
CTO & Director of Videocon
Telecommunications Ltd.
1 – 2013 v02
Q2
Mr. Yossi Abraham
Comverse Vice President
of Services Sales
Proprietary and Confidential
200 Quannapowitt Parkway
Wakefield, MA 01880, USA
COMVERSE

2. Poll Question:
What Are The Most Important Benefits You would
Expect from Managed Services?
❶
Cost Reduction
❷
❸
❹
Streamline
Processes
Accelerate
Time-To-Market
Foster Innovation
2
Enhance Customer
Experience
Increase
operational
Efficiency
Reduce
Time-to-Revenue
Proprietary and Confidential
COMVERSE

3. For Those of You Who Have
Selected Answer # ❶
Cost Reduction
We recommend Fresh Orange
Juice at our Smoothie Bar
3
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COMVERSE

4. For Those of You Who Have
Selected Answer # ❷
Enhance Customer Experience
Foster Innovation
We recommend The Jungle
Juice at our Smoothie Bar
4
Proprietary and Confidential
COMVERSE

5. For Those of You Who Have
Selected Answer # ❸
Streamline Processes
Increase operational Efficiency
We recommend The Mango
Dream at our Smoothie Bar
5
Proprietary and Confidential
COMVERSE

6. For Those of You Who Have
Selected Answer # ❹
Accelerate Time-To-Market
Reduce Time-to-Revenue
We recommend The Strawberry
Fantasy at our Smoothie Bar
6
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7. About Comverse
7
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8. Comverse Telecom Experience
We Are Market Leaders in
Each of Our Domains
#1
#1
Converged
Voicemail &
Call Completion
Billing
#2
#2
MMS
SMS
…and We Serve All Our Domains
#3
Prepaid Billing
#4
Postpaid Billing
#4
Mobile Browsing
#5
Policy Management
& Enforcement
8
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9. Comverse. At Your Service!
Great Service Experience
Ready to Serve YOUR Needs
9
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10. Enhance Customer
Experience
Bill experts
streamlined
process and
improve bill
accuracy
-40
Less Bill related
calls to call
center
Bill Clarity
Managed
Services
Billing experts design
the best fit invoices
formats
Works for our customers
Proactive Plan
Adjustments
Deliver Business &
Operational Results
Adjusting offers to specific
market and customers’
needs, when needed
+ Loyalty
Foster
Innovation
Product
catalog
dedicated
experts
From
Reduce churn
+30
Increase confidence
of launching new
plans
Innovative
idea or use
case based on
worldwide
experience
To
Improve Customer
satisfaction
Reduction in
Incident
handling period
+30
Faster Time To
Market
Competitive
edge
Full launch
delivered
on the live
system
Tailored
to customer
needs
In Average of 5 days
Improve system
Utilization00
Faster
Time To Revenue
Optimized
operation
Reduce costs
10
-15
Increase system
Availability
Proprietary and Confidential
Introduce new
plans faster
-75
Reduction
of MTTR
&
-66
Reduction of
new problems
-22
Reduction in
bill cycle
running time
Configuration
tasks reduce
CRs man days
trained / certified
customer engineers
program
Product catalog
experts defines
price plans from
idea to launch
Expert sourcing
on site
MS on site,
streamline process
and fine tune
configurations
Billing experts on site
improve utilization of
core capabilities
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11. Managed Services
Experience
Videocon Telecommunications Ltd.

12. Videocon Group Overview
• Global business conglomerate with >5B USD in revenue
• #1 in Consumer Electronics & Household name in India
• 25 years of successful business relationships
• Rated amongst Top 15 business houses in India
• Among 100 emerging giants of the world (BCG)
• Constantly leverage a culture of innovation
• Global R&D and manufacturing facilities
• 25000 strong manpower
• More than 160 million users of Videocon products
• One of the largest nationwide distribution network in India
12 | Videocon Mobile Services | © 2010

13. Videocon Telecommunications Ltd. (VTL)
• The Telecom arm of the Videocon Group in India
Established in 2007 [Known as Datacom] and obtained Pan India UAS, NLD & ILD license in 2008.
• Rechristened as Videocon Telecom and launched services in February 2010.
• Was acquiring @ 1million customers per month.
• Operations disturbed due to license issue
•
• Re-entered the market through fresh bidding for spectrum and
license in 7 service areas in February 2013
• Current active customer base approximately 4.5 million
Prepaid services on Comverse ONE, NLD and ILD services launched
• Limited postpaid launched through Comverse ONE
• Enterprise Services’ – Limited launch
• VAS – Large bouquet launched
•
• Plan to build business quickly and turn to state-of-art network by
inducting FDD LTE
13 | Videocon Mobile Services | © 2010

14. Market Drivers and Implications
Market Drivers
Ambitious Growth plan
@1million/month
• Highly competitive landscape 8 service providers
• New operators are under
serious revenue pressure
• Differentiate in the market
place
• Pressure for low Tariff – 2USD
ARP, mostly regulated
• High rate of churn – >4%
• Fast changing localized
promotions
14 | Videocon Mobile Services | © 2010
Implications on CSPs
Scalability to match rapid
expansion strategy
Keep the system flexible yet cost
effective ecosystem
Requires an Offer for every need:
• New innovative servicesadvanced promotion and rating
schemes
• Launching rapidly attractive
business models
• Aggressive tariff model to
penetrate the market
• Aggressive lunch dates for early
entry
Requires
Optimize operational
efficiency and utilization with
professional expertise to
ensure availability and
streamline processes
Advanced product catalog
capabilities backed by experts
who can manage it efficiently
and in a rapid manner

15. BSS & Managed Services at Videocon
Deployment:
• Comverse ONE Billing solution – launched March 2010
• Capacity of 25 Million Subscribers
• Two Comverse ONE instances to serve 7 telecom circles / business-units in India, to
provide:
• Separate taxation, language, products, operations
• Central product configuration team
Managed Services Engagement Scope:
• Provided by Comverse
• Multi-year engagement (5 years) - Extendable
• A team of MS professionals based onsite, to answer any service request, Inc. T1, T2, T3
& OM
• MS framework to enable operational efficiency and business growth
• Application Management, Asset Management, Change Management, Inventory
management , product configuration, operation &infrastructure
• Incident & Problem management
• Performing all the operational tasks on regular basis (Daily reports, DWH extracts...)
Support type:
• Tiered support
• Service based – KPI’s /SLA’s
15 | Videocon Mobile Services | © 2010

16. Managed Services Operational Results
Rapid time to Market
Cost saving &
Unification
New product
launches
in
= 30%
days
Improvement
Central product configuration team for
markets
Increase system
availability and
utilization
75% Reduction in
Mean Time To Repair (MTTR)
Availability of
16 | Videocon Mobile Services | © 2010
99.999
66%
Reduction in
new problems

17. Managed Services Helps Us To Foster Innovation
Utilizing the
Managed Services
experts to
demonstrate
From Innovative Idea
To Fulfillment
innovation
In just
days (average)
Comverse MS
experts &
Videocon
Business teams
discuss ideas for
plans & business
models
Comverse product
catalog expert
analyze the ideas,
present
implications and
alternatives
leveraging on Comverse
product expertise and global
experience
17 | Videocon Mobile Services | © 2010
Once agreed, a
Release plan is
developed,
including detailed
time line, R&R
and governance
aspects…
Comverse
Application
experts deliver
and manage the
enhancements,
inc. UAT and going
live plan

18. Managing a Successful MS Partnership
• Its all about partnership!
Set the right contract…but keep it in the drawer
• Select a partner that provides business values beyond cost
reduction and operational efficiencies
• SLAs should reflect business objectives, not only operational
performance permanents – focus on KPIs that matter…and limit
them to a manageable number
• Create a proactive problem solving mechanism, based on mutual
understanding and commitment
• Work with the best product experts, the one the best know how
to efficiently (and affectively) use the technology
• Focus on business drivers managing each day of the operation
18 | Videocon Mobile Services | © 2010

19. Questions?
19
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20. 20
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21. Thank You
Mr. Krishnan Swamy Panicker
CTO & Director of Videocon
Telecommunications Ltd.
21
Mr. Yossi Abraham
Comverse Vice President
of Services Sales
Proprietary and Confidential
COMVERSE