2. • As more business move to invest in virtualized offers
managed service providers must respond
• VARs and system Integrators offer reach to customers that
require new ways of thinking
• What is your strategy to increase your reach to business
customers?
• How do you partner to increase capabilities in your target
go-to-market?
• How do you address your professional service consulting to
offer cloud based assessments and services?
The Next Big Thing?
2
3. • Consistent revenue stream
• No upfront costs
• Increase in customer loyalty
• Reduces administration costs
• Improves cash flow
• Increases revenue opportunities
• Enhances margins
• Adds renewals into the mix
Why Partners Want to Add Services
to Their Portfolios
3
5. Key Practice in Selection of Partners
“Programs from manufacturers typically incent product
sales versus services sales. However, it’s the services that
tend to be more profitable and will also support the
enterprise transition to the cloud.”
-Kevin Mulloy
President, Presidio Managed Networks &
EVP Operational Strategy Presidio Networked Solutions
5
Successful partnerships work when selecting a partner to provide:
1.A strategic relationship versus a master and subcontractor relationship
2.NOC and trouble call integration for customer satisfaction
3.A seamless experience for the customer
6. Managed Services
• Presidio realized the reoccurring revenue of managed services could be a stand
alone business unit
• Creation of Presidio Managed Networks is a business proposition 4 to 5 times the
profitability of reselling product business
• Presidio Managed Networks business consists of two businesses: 1) Managed
Services is 75% of the business, $30M with 40% profitability contribution and 2)
Telecom Solutions Consulting at 25%, 50% growth and 50% profitability
contribution with revenues of $10M
• Offers include managed security, collaboration with Webex and UC migration
• Selected as Level 3’s white label partner to go to market: Out-tasking of IT
functions including for routers, firewalls and WAN optimization. The service is
marketed by Level 3, powered by Presidio
Presidio Networked Solutions
6
8. 2006 EcoCenter Program Launch
Server availability reduced from weeks to
hours
IT rationalization
New asset available capable to generate
revenue
France Telecom EcoCenter Initiative
2006 France Télécom
17,000 servers w/20% annual growth
160K employees
5K apps
2009 France Télécom
# 1 integrator of virtualization solutions in
France
#5 in Europe
# 10 worldwide
30% reduction of energy
Virtualized 11K servers
Reduced application by 4 times
2009 Orange Business Services Launches
Flexible Computing Services
Shared & Hosted Infrastructure
Cloud Services
Professional Services:
• Audit, Design & Consultancy
• Integration & Deployment
• Facilities Management & Staff Delegation
8
9. Cloud Migration Keys to Success
Marketing
• Find partners and create services
• Consider professional services as a way
to go to market to target enterprise
• Change footprint to add managed
services or reach new customers
9
Implementation
• Educate employees
Information media
Guides to methodology
Events
Information sessions
Goal: demonstrate that virtualization does
not imply loss of control over systems or
reduced performance
• Show new dimensions to jobs
10. Key Points: What Are Your Next Steps?
1. Develop a managed services plan to take advantage
of cloud migration
2. Identify partners to augment your capabilities
3. Partner and focus your resources to capitalize on
multidigit growth of services and renewals for
annuity
10
Why partners want to add services to their portfolio
Selling services can provide a consistent revenue stream, much like an investment annuity, but without the upfront cost.
Services can help partners:
Increase customer loyalty
Reduce administration costs
Improve cash flow
Increase revenue opportunities
Enhance margins
Your business customers are entrusting you with their most critical business information. It will be a key element in any service-level agreement. Security for customer data must be a priority.
Be sure that your internal security practices are robust, that you conduct regular security audits, have strong authentication, encryption, and standards.
Your business customers are entrusting you with their most critical business information. It will be a key element in any service-level agreement. Security for customer data must be a priority.
Be sure that your internal security practices are robust, that you conduct regular security audits, have strong authentication, encryption, and standards.
17K servers = 4 soccer fields
EcoCenter Program (Consolidation & Virtualization of IT Resources)
Bought and renamed orange to orange biz services
server availability timescales reduced from several weeks to just a few hours
IT rationalization
Asset available capable to generate revenue
**OBS (prof services) and new line of services
**very differentiated
FT became #1 integrator of virtualization solutions in France, #5 in Europe and #10 worldwide
2009: Orange Business Services launches The “Flexible Computing Services” offer:
Shared and hosted infrastructure.
Cloud Services.
Professional services: audit, design and consultancy, integration and deployment, facilities management and staff delegation.
OBS 5 year strategy
Objective leadership position in communication solutions where telecommunications and IT services converge, with an emphasis on the following segments:
1 - Cloud computing - 500 million euros in revenues in cloud computing by 2015,
2 - Video (become France’s leading provider of videoconferencing services and one of three world leaders),
3 - M2M (sell 10 million SIM cards in this market by 2015),
4 - Emerging countries (generate 1 billion euros in revenue) and in France, supporting the transformation of telecommunications and computing, and the enrichment of communication services, from large companies down to medium, small and very small businesses.
Educate employees on Cloud Computing
Information media
Guides to methodology
Events
Information sessions
Goal: demonstrate that virtualization does not imply loss of control over systems or reduced performance.
Show new dimension to jobs: e.g. systems administrator evolves into a capacity management function
150 R&D experts in cloud computing
Adoption of a lifecycle of service implementation for each customer is critical to ensure a smooth implementation of the network and the services offered. This process takes into account that every change in customer implementation will require a structured approach.
Planning: Qualified personnel with clearly defined project plans, including ongoing review and evaluation.
Design: Design processes for building a network design for a customer, with specific design activities, including review and verification of customer requirements.
Implementation: Service planning and support, including risk identification and mitigation to ensuring a successful transition of services in the operational business environment.
Operate: Service desk functions, including event and incident management processes for managing lifecycle of all incidents.
Optimize: Continual service improvement with measurable objectives for service availability, reliability and performance.
Adoption of a lifecycle of service implementation for each customer is critical to ensure a smooth implementation of the network and the services offered. This process takes into account that every change in customer implementation will require a structured approach.
Planning: Qualified personnel with clearly defined project plans, including ongoing review and evaluation.
Design: Design processes for building a network design for a customer, with specific design activities, including review and verification of customer requirements.
Implementation: Service planning and support, including risk identification and mitigation to ensuring a successful transition of services in the operational business environment.
Operate: Service desk functions, including event and incident management processes for managing lifecycle of all incidents.
Optimize: Continual service improvement with measurable objectives for service availability, reliability and performance.