2. ii
Table of Contents
ANIMATION GETS TO THE HEART OF YOUR MESSAGE QUICKLY 2
ANIMATION IS FLEXIBLE 4
ANIMATION CAN BE USED ON ANY FORMAT 6
ANIMATION CAN GIVE YOU EXPOSURE 7
ANIMATION IS COST EFFECTIVE 9
4. 2
Animation gets to the heart of your message quickly
Did you know that you have between 10 and 20 seconds to grab your
web audience’s attention?
Animation communicates your message quickly and clearly.
Much faster than text alone
It makes the complex simple
And you can reach a LARGE audience quickly
When you use animation the message you’re presenting becomes
more interesting and is easier to remember
With increased interaction with their senses and emotions, your
audience is more likely to connect more with your message and act
on it
They’re more likely to want to purchase your
item/service than with messages delivered by text alone
5. 3
Show don’t tell
Animation is GREAT for showing how a product or service works!
No setup needed
No need for your customer/audience to be there in person
If the product or service is complex, animation allows
o for clear description and explanation
o dissection
If the product or service is simple animation allows
o For excitement
o For engagement
6. 4
Animation is flexible
Animation is the DOOR and your imagination is the KEY
Animation isn’t hindered by physical barriers or limitations
It’s not restricted to only what you can record
Animation can take place anywhere!
The bottom of the Atlantic, or the top of Mt. Everest
You can take your viewer into your imagination
Make the impossible POSSIBLE
7. 5
Presentation of your product or service is limitless
Emphasize the benefits
Make it exciting
Make it more attractive and dynamic
Or even give it fantastical elements!
With Animation almost any product or service can look
cutting edge and unique.
8. 6
Animation can be used on any format
Web
Video
Smart Phone
Tablet
Broadcast
and Power Point
9. 7
Animation can give you exposure
Did you know 65% of online audiences share animated videos
after watching them?
With animation you can MAXIMIZE social media and the Internet
You can reach a MASS audience
Giving you MORE exposure which means MORE sales
Imagine the impact of just one video posted across multiple
platforms (Facebook, LinkedIn, Your website, etc.) spreading to the
expansive Internet audience
Visual messages are committed to memory more easily.
With the power of animation and the Internet you can
keep your business in the mind of your audience for a
longer period of time
Going Viral is good for
business
10. 8
Increased Interaction!
You don’t just want your viewer to watch, you want them to ACT
Animation can easily lead your viewer to the next step in the sales
process WITHOUT feeling forced
An animated character can be much more approachable
than a person telling you what to do
An animation can follow your viewer along giving helpful
directions to the next step
The more time spent on your website the more likely they are to buy
Animation encourages more interaction and engagement,
thus more investment from your audience
With increased engagement and time on
your website there is more site traffic
flow and more exposure
11. 9
Animation is Cost Effective
One animation becomes a LIBRARY of still images
Which can be used for web art, marketing cards, signage,
business cards, and MORE.
You can even breathe new life into an old presentation
Giving it exciting and updated visuals
Animation can support and strengthen your graphic image
It will give you a competitive edge
in your industry!